Joya Balfour Email & Phone Number

Los Angeles, CA

• Specialist in all aspects of digital communications: audience development, mobile, website architecture, e-commerce and SEO
• Facilitate ideation between clients, internal teams, third party vendors and service providers
• Write creative briefs and digital roadmaps for websites, apps, social
• Turn brand strategies into digital campaigns
• Gather both user and business requirements in order to build a campaign where those goals intersect
• Create customized digital programs based on industry, audience behavior, data insights

Universal City, CA

• Worked with executive staff to identify key performance indicators (KPIs) in order to maximize revenue while maintaining the network’s brand using techniques such as SEO, SEM, and metrics analysis to ensure greatest.
• Facilitated effective, profitable collaboration between Ad Sales, Marketing, Technology, Product Development, and Creative Content Production, resulting in consistent year-over-year growth in video views, uniques and.
• Defined NBC shows’ digital lifecycle from inception through strategy, show collaboration, and planning, to launch, maintenance, and archiving.
• Managed new NBC iPhone, iPad, and Android apps, ensuring promotional requirements were being met on daily basis. Representing 70% of network’s video views, the iOS app earned top billing on the iTunes homepage and.
• Managed a team of Digital Producers, emphasizing content generation and social engagement, helping employees maximize effectiveness and value of a show’s digital offerings to Marketing and Ad Sales teams, and to the.
• Optimized efficiency and day-to-day functioning of Digital Group by enhancing processes for workflow and management, including agendas, update documents, analytics, CMS templates, and task management.

Universal City, CA

• Primary digital point of contact for a portfolio of shows and responsible for executing defined editorial strategies, bringing together the combined creative talents and expertise of show production, internal and.
• Developed creative products with show production, including video, games, blogs and social
• Coordinated the successful launch of several webisode series, which involved an in-universe web presence, extensive marketing, publicity and social media strategy, iTunes, and talent relations
• Managed a team of Digital Show Producers responsible for all web, mobile and app content
• Managed all digital content and products for "The Office" for eight seasons, and "Parks and Recreation" for its entire seven seasons
• Managed a critically-acclaimed 360 experience for "The Voice" during its first two seasons, including live online voting on multiple platforms, social engagement and fan-submitted auditions

Universal City, CA

• Digital Producer for "The Office": 2009 Emmy Nominee for Outstanding Achievement in Interactive Television (Fiction) - "The Office Digital Experience", 2010 Streamy Award Winner for Best Companion Web Series - "The.
• Primary digital point of contact for a portfolio of shows and responsible for executing defined editorial strategies, bringing together the combined creative talents and expertise of show production, internal and.
• Developed creative products with show production, including video, games, blogs and social
• Coordinated the successful launch of several "Office" webisode series, which involved an in-universe web presence, extensive marketing, publicity and social media strategy, iTunes, and talent relations
• Along with "The Office" writers, created and managed the first-ever social network officially based on a TV Show – Dunder Mifflin Infinity – which featured challenges, points accrual and rewards
• Pioneered The Office and Parks and Recreation Facebook and Twitter accounts, guiding the former all the way to 10 million likes

Universal City, CA

Site Producer of "The Office" and "Dunder Mifflin Infinity": 2008 Promax Award Winner, 2007 Webby People's Voice Award Winner for Best Television Website. Responsible for the development and management of primetime websites, including the creation of engaging and innovative online concepts, web coding and design, advanced scripting and overall.

Glendale, CA

Performed storyboarding, design, and integration of website elements for Warner Bros.’ theatrical, television, and animated properties.

Montreal, Canada

Founded Montreal's first organization devoted to advancing women in technology. Led workshops, networking events, speaker series and more.

Montreal, Canada

Montreal, Canada

M.A., Communications

B.A., English (Cultural Studies)