Joy Aldred Email & Phone Number

Liverpool, England, United Kingdom

Working closely with fundraising to develop and implement the marketing and communication strategy of The Whitechapel Centre, a charity working with the homeless of Liverpool. Creating innovative ways to increase awareness and support, including digital and offline, external and internal.

Milton Keynes (Remote)

Managed the delivery of a copywriting service, developed campaign ideas, and used SEO to create and curate content to drive higher online engagement.

Milton Keynes (Remote)

I wrote engaging copy for a wide variety of audiences through different communication channels, including direct mail, emails, newsletters and reports. Working collaboratively with an SEO agency I researched and produced in-depth blogs to drive traffic to the website, ensuring copy was optimised and relevant, as well as sourcing images and building the blogs on the CMS.

Liverpool

A roving trouble-shooter, on hand to help almost 80 churches – from Wigan to Winsford – with their marketing needs, from press coverage to internal communications to community engagement. Instigated a corporate identity review, resulting in a new brand, followed by a suite of attractive materials, delivered using an external designer for very little cost. As well as influencing stakeholders and instigating new practices, including refreshed magazine and social media, I have reviewed, revamped and improved functionality of the website, and segmented audiences for more targeted news via MailChimp. I attended events to source stories, take photos and video, which I used to produce video reports.

Southport

Brought on board to develop links with community groups for a few hours a week, this swiftly changed to small grant applications during the pandemic. Through grants, an emergency appeal, and setting up PayPal, Facebook, Ebay and AmazonSmile fundraising options, I raised over £10,000 in a few months. As well as managing their social media, I ran a photo competition, which involved liaising with local influencers and producing a fundraising calendar.

Southport

Organised and project managed a highly successful multi media event, from conception to evaluation, including producing final video report. Developed event from scratch, attracted - and liaised - with volunteers ranging from historians to Sefton police, and concurrently implemented a multi-channel marketing campaign, achieving huge community engagement, publicity and visitor numbers.I have secured sponsorship and consistent, wide, media coverage. I ensured the local MP attended the prestigious Young Musician competition, and have liaised with Tesco and Asda for support. I have also produced MailChimp newsletters, banner stands and flyers, and worked with designers on new branding. I gather stories and images and schedule and post video, events and regular feeds on Facebook and Twitter, as well as uploading to various listing sites, and updating the website.

Bootle

On staff I set up the marketing function from scratch, advising managers and colleagues on brand and media, brought in and trained an assistant, and worked with designers to evolve the existing brand. From there I developed a suite of new printed materials, which included banner stands, flyers, leaflets, a brochure and the Annual Report. I also mentored the assistant, directed our social media campaigns and new strategy, and devised a creative, highly successful, recruitment event campaign. Along with this I achieved extensive radio, TV and regional news coverage, as well as using MailChimp, InDesign and Photoshop to produce flyers and newsletters. On leaving to become freelance I worked one day a week on a major fundraising campaign, creating media opportunities, instigating data acquisition, and working with designers on print and online collateral. I also wrote, sourced, edited, and liaised with a web agency to create the organisation’s new website (www.autisminitiatives.org).

Swindon, United Kingdom

Marketing to a wide range of audiences I used a mix of relevant channels to maximise impact. For an annual Hollywood film competition I wrote daily Twitter feeds, for a new visitor centre I produced printed materials and shop merchandise. I developed a multi channel campaign to commemorate WW1, which involved extensive historical research, copywriting, and selling product via offline and digital platforms to targeted audiences, including The Sun readers and Bishops! Other work has included: a digital magazine, corporate booklets, exhibition stands, audio editing, online and print ads, event programmes and sales e-bulletins. I have also developed a brand for a sister company and implemented this through to a suite of materials, including brochure, flyers, banners, promo gifts, calendar and website.

Swindon, United Kingdom

Working within Culture Swindon I wrote copy, sourced photos and liaised with designers to produce a variety of marketing materials. I also edited a number of websites, as well as developing a range of attractively designed e-bulletins, targeting specific audiences to drive increased event response.

Swindon, United Kingdom

I managed Economic Development’s website and revamped their regular e-bulletins, which were sent to over 700 business and community leaders.

Swindon, United Kingdom

At Artsmad, a youth arts project, I developed and updated the website, as well as coming up with feature ideas and analysing web traffic. I also developed targeted e-bulletins to three separate audiences and came up with PR ideas, resulting in extensive TV and radio coverage.

Swindon, United Kingdom

I came up with story and photo ideas, both news and features, for Swindon's printed and online magazine Link. I interviewed the subjects, face-to-face and by email, and wrote to a tight word count – usually about 200 words an article or less!

Swindon, United Kingdom

At Flux, an exciting youth arts pilot, I developed their printed leaflets and magazines, as well as two websites, took photographs for publications and organised media activity, which resulted in coverage on radio, the press and in national professional magazines. I also ran a series of student journalism workshops – one of these young people then went on to interview the Prime Minister as part of the project.

Swindon, United Kingdom

Researched, wrote and edited publications, sourced photos, briefed designers, proofread, and saw products through to production. Communications included the flagship magazine, where I focused on human interest stories, as well as producing leaflets, posters, audio magazines and ideas packs. Produced a range of unique products, including a quality commemorative St Paul’s Cathedral programme, a fundraising calendar and an extensive celebratory pack for volunteers.Wrote for the global office and travelled overseas to India, the South Pacific, China, the Philippines and Hong Kong, with articles appearing all over the world.

Great Yarmouth, United Kingdom

Met half-hourly deadlines for local radio and TV news, as well as writing for the national and local media. This role was proactive, involving searching out stories and placing them with suitable publications. I established contacts with councillors, police chiefs, coastguards, TV and other reporters.