Digital Marketing Consultant
CurrentPlanned and executed digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. - Tracked & measured the performance of all digital marketing activities using Google analytics. - Oversee operations of Digital Marketing activities to ensure delivery of planned results.- Executed digital marketing campaigns across the funnels including strategy, ad creation, bidding, budgeting, optimization, and reporting. - Planned, performed Keyword research and Launched SEM campaign which improved website conversions from 0.2% to 5.6%. - Conducted Market research and competitive analysis to understand the behaviour of target audience. Designed marketing communication messages and ad creatives accordingly.- Weekly reviewed the performance of website and ad campaigns and developed a plan to optimise the performance.- Good understanding of marketing metrics and analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations by generating monthly reports.- I'm responsible for end-to-end digital marketing activities like PPC campaigns, Lead Generation, Keyword Research, CRO, Landing pages, Sales Pages.