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Joy Baer is a seasoned technology and advertising executive with deep industry knowledge. Her public and private company leadership experience as a founder, entrepreneur and business growth leader sets her apart as a leader and board director. Since 2013, Joy has served as President and General Manager for leading advertising technology software provider, Freewheel Advertisers (FWA), a Comcast Company. Joy has 25 years of enterprise software and SaaS experience, and a background that includes many years of software, cyber strategy, management consulting and digital transformation expertise with Fortune 500 and large media and technology companies globally.
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Board MemberQuickplayChicago, Il, Us
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Board MemberQuickplay Apr 2022 - PresentToronto, Ontario, Canada -
Board MemberFullthrottle Oct 2022 - PresentPhiladelphia, Pennsylvania, United States -
Board MemberTerrybear® Urns & Memorials Jan 2023 - PresentMinneapolis, Minnesota, United States -
Advisor In ResidenceThe Project X Institute Jun 2021 - PresentChicago, Illinois, United States -
Vice Chair, MembershipThe Economic Club Of Chicago May 2021 - Present -
General Manager, Freewheel Advertisers (A Comcast Company)Comcast Jan 2018 - Jul 2020Chicago, Illinois, United StatesJoy oversees the P&L and operations for all of FWA’s business lines and guides the development of media buying/selling platforms that incorporate the most advanced technologies in the industry. Under her leadership, FWA has grown to over 300 employees, enjoyed over 10% in annual revenue growth, over 14% in annual EBITDA growth and developed partnerships and efficiencies that are unparalleled in the field.Joy is also responsible for a global expansion of her business unit including the acquisition of a UK-based advertising technology firm, solidifying a $100M deal in the APAC region and the successful opening of offices in London, Paris and Singapore (in addition to expanding her offices in Chicago and New York). -
President, Strata (A Comcast Company)Strata Mar 2014 - Dec 2018Driving high level strategic advertising technology initiatives for Freewheel Advertisers, a wholly owned Comcast subsidiary, while overseeing all business lines for this profitable, growing 300-person Chicago-based tech company. -
Chief Operating Officer, Strata (A Comcast Company)Freewheel Nov 2007 - Feb 2014Chicago, IlWhile in charge of operations for all of Strata's business lines, developed strategic partnerships across the media industry to drive company's multi-year streak of financial, client and product growth and establish Strata as the premier software provider for digital and offline media buying and selling solutions.
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Founder, CeoSpot Buy Spot Jul 2004 - Oct 2007Founded and served as CEO for SpotBuySpot, purchased by Comcast in 2007. During her tenure as CEO of SpotBuySpot, she directed new business and enterprise-scale software development initiatives for Fortune 500 media company clients. Under Joy’s leadership, SpotBuySpot scaled to accommodate revenue and EBITDA growth of over 100% annually for 4 years in a row. Now a division of FWA, SpotBuySpot continues to be the industry leader in e-Business, research, business and financial solutions for media companies. -
Director Of Agency DevelopmentStrata Jul 1996 - Jul 2004Chicago, IlDeveloped and managed the agency software product lines for Strata, growing the client base to a 75% market share, and developed significant partnerships with media companies to build enterprise business systems and facilitate electronic workflows throughout the media industry.
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Software Development ManagerStrata Jul 1992 - Jul 1996Chicago, IlDeveloped software and then grew to lead a team of software engineers and product managers directly responsible for building Strata products.
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Developer, Systems ConsultantWillis Towers Watson Jul 1989 - Jul 1992ChicagoDeveloped software for various employee benefits related practices, including employee benefit statements, pension and 401(k) software.
Joy Baer Skills
Joy Baer Education Details
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Computer Information Systems
Frequently Asked Questions about Joy Baer
What company does Joy Baer work for?
Joy Baer works for Quickplay
What is Joy Baer's role at the current company?
Joy Baer's current role is Board Member.
What is Joy Baer's email address?
Joy Baer's email address is jo****@****ight.ai
What is Joy Baer's direct phone number?
Joy Baer's direct phone number is +177372*****
What schools did Joy Baer attend?
Joy Baer attended Drake University.
What are some of Joy Baer's interests?
Joy Baer has interest in Children.
What skills is Joy Baer known for?
Joy Baer has skills like Digital Media, Strategic Partnerships, Media Buying, Product Management, Online Advertising, Media Planning, Digital Marketing, Advertising, Integrated Marketing, Advertising Sales, Digital Strategy, Account Management.
Who are Joy Baer's colleagues?
Joy Baer's colleagues are Jonno With, Preethi Qp, Ryan Circa, Pamela Dawson, Akash S, Adeel Ahsan, Macy Roulette.
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