Director Of Ct Creative Studio
CurrentLead CT Creative Studio, overseeing branded content, partnerships, revenue-generating initiatives, and award-winning campaignsIncreased content engagement, resulting in an 4.85% CTR improvementDecreased YOY spending in 2023 by $18k and exceeded projected revenue by $67kSpearhead content strategy across web, print, and digital mediums, managing a diverse team of freelance writers, editors, designers, and project managersDevelop and execute innovative branded content campaigns, maintaining high-quality standards while optimizing reader engagement and client satisfactionManage client relationships, from initial discovery meetings to final product delivery, ensuring projects meet goals within agreed time, scope, and budget, resulting in increased client retention and satisfactionOversee production of special projects including Christian College Guide, CT Pastors Special Issue, Special Advertising Sections, and multiple newslettersCollaborate with advertising and marketing teams to analyze market trends, consumer needs, and competitive landscape, identifying new revenue opportunities
