Joy Bilbao Abreu Email & Phone Number

Overseeing the implementation of corporate governance measures. This involves creating and monitoring various institutional committees, including the Credit and Risk Committee, Internal Audit Committee, Commercial Strategy Committee, and Technology Committee. In addition, I serve as the Corporate Secretary for each of these committees.Ensure that the organization complies with its strategic initiatives. To this end, I regularly monitor progress and provide weekly reports on compliance… Show more Overseeing the implementation of corporate governance measures. This involves creating and monitoring various institutional committees, including the Credit and Risk Committee, Internal Audit Committee, Commercial Strategy Committee, and Technology Committee. In addition, I serve as the Corporate Secretary for each of these committees.Ensure that the organization complies with its strategic initiatives. To this end, I regularly monitor progress and provide weekly reports on compliance to the CEO. Show less

Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors for the new service EpicCure.Increased EpicCure sales and brand exposure by developing new packaging and materials and optimizing target audience reach.Built and strengthened strategic relationships and sponsorships with vendors, advertising agencies, and leading industry partners to enhance marketing objectives.Created… Show more Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors for the new service EpicCure.Increased EpicCure sales and brand exposure by developing new packaging and materials and optimizing target audience reach.Built and strengthened strategic relationships and sponsorships with vendors, advertising agencies, and leading industry partners to enhance marketing objectives.Created printed marketing materials designed to drive campaigns for three brands (WeCare Pharma, WeCare Clinic, and EpicCure).Designed and oversaw the preparation of digital marketing strategies such as marketing copy, images, videos, emails, and other collateral for our clinic, pharmacy, and IV therapies Brand. Show less

Developed market research, competition research, and corporate diagnosis through methodology and statistics as the input for the market strategy to improve brand positioning.Designed and lead the strategic planning session with all the leaders for the Los Cabos location. Led, designed, and implemented the digital marketing and commercial strategy B2B and B2C, creating new services, promotions, marketing campaigns, email marketing, events, partnerships, and corporate agreements… Show more Developed market research, competition research, and corporate diagnosis through methodology and statistics as the input for the market strategy to improve brand positioning.Designed and lead the strategic planning session with all the leaders for the Los Cabos location. Led, designed, and implemented the digital marketing and commercial strategy B2B and B2C, creating new services, promotions, marketing campaigns, email marketing, events, partnerships, and corporate agreements aligned to the different targets.Used customer service expertise to streamline and monitor quality programs and KPIs; apply strategies to promote exceptional customer service and loyalty, created a positive environment for patients, and resolved patients’ concerns by addressing problems head-on and implementing successful corrective actions. Led the medical relations department by creating formal communications channels and different activities to promote their activities in the hospital, increasing productivity.Led and controlled the corporate communications during the crisis management through the COVID-19 pandemic with all the stakeholders.Assisted in creating community communications by closing one hospital location and managing the social medial exit.Managed team of employees, overseeing employees' hiring, training, and professional growth.Member of the Medical Credentials Committee, the Patient Safety & Quality Committee (COCASEP), and part of the executive committee for the accreditation activities with the Canadian Healthcare Council and the Mexican General Healthcare Council. Show less

Designed, structured, and wrote the quarterly financial reports for investors with the economic team’s input after improved overall financial reporting by streamlining control processes and reporting structures.Planned and execute the investor’s annual meeting and represented the company in different industry events and communications.Lead, designed, copywrites, and launched the new corporate website project and coordinated with the vendor.Supported financial team with… Show more Designed, structured, and wrote the quarterly financial reports for investors with the economic team’s input after improved overall financial reporting by streamlining control processes and reporting structures.Planned and execute the investor’s annual meeting and represented the company in different industry events and communications.Lead, designed, copywrites, and launched the new corporate website project and coordinated with the vendor.Supported financial team with special projects and additional job duties. Show less

Directed marketing projects through conceptual planning, schedule management, efficient budget administration, and final implementation in eight countries (Mexico, Colombia, Peru, Brazil, Argentina, Chile, United States, and Spain).Increased 65% LinkedIn followers, 36% resume reception, and more than 100% of the candidate’s database by raising brand awareness and the company’s reputation. Increased the team’s objectives knowledge by 22% and the result orientation by 39% through the… Show more Directed marketing projects through conceptual planning, schedule management, efficient budget administration, and final implementation in eight countries (Mexico, Colombia, Peru, Brazil, Argentina, Chile, United States, and Spain).Increased 65% LinkedIn followers, 36% resume reception, and more than 100% of the candidate’s database by raising brand awareness and the company’s reputation. Increased the team’s objectives knowledge by 22% and the result orientation by 39% through the internal communication & culture strategy. Planned, designed, and implemented creative presentations, digital audits, market research, competition research, trend reports, and business intelligence reports to assess market conditions, optimize prospection, and lead generation.Met deadlines, exceeded expectations, and effectively rolled out internal and external campaigns, strategic planning, corporate events, and supported the CEO with special projects such as designing and launching the Mexico City brand new offices, offices branding in USA and Spain, or launching different regional projects for the human capital team. Oversaw preparation of marketing copy, images, videos, emails, and other collateral.Managed and mentored a team of 6 to 10 employees and trainees, overseeing hiring, training, and professional growth of employees and designing a trainee’s program for the whole company. Show less

Designed and led the communications and change management Project for the new creation Maintenance and Logistics Direction of PEMEX with 19,000 members: increasing the employees' brand awareness by 25% and the sense of belonging by 12% and 24% the positive perception.Conducted and performed commercial viability for technical market studies of the national oil industry named “Mexican E&P Market: Facts & Figures.”; through proofreading, editorial design, and branding of the books… Show more Designed and led the communications and change management Project for the new creation Maintenance and Logistics Direction of PEMEX with 19,000 members: increasing the employees' brand awareness by 25% and the sense of belonging by 12% and 24% the positive perception.Conducted and performed commercial viability for technical market studies of the national oil industry named “Mexican E&P Market: Facts & Figures.”; through proofreading, editorial design, and branding of the books. Created a marketing strategy that included product launching in Mexico City and Villahermosa and Brand exposure in national and international industry-leading events such as “Congreso Mexicano del Petróleo,” “Energy Day 2014”, “Mexico Oil & Gas Summit 2014”, “1st Mexico Energy and Business Forum” and “Mexico Quality Summit 2014”, achieving 14 leads with 29% closing rate for products and an additional 29% lead generation for major consulting projects.Designed the national interactive map of all the oil & gas fields in Mexico with technical information for strategic projects. Designed and controlled the database of the oil & gas top performer profiles candidates for special projects for PEMEX. Show less

Recruitment of new clients and analysis of fixed accounts to achieve their expansion by obtaining the registration of new brands, slogans, or designs.Increased sales of existing accounts by 15%.Developed standard processes, customer service formats, databases, updating clients, and creating branding material.

Increased account penetration by organizing and executing the participation in international events such as “Cisco Networkers” in Caracas 2006, Acapulco 2007, and Cartagena 2008 and B2B marketing events for clients nationwide (Knowledge Sessions), obtained leads for the commercial team.Reduced time of customer satisfaction surveys by implementing improvements in the data management process.Improved timing of solutions for customer complaints creating a reporting process to… Show more Increased account penetration by organizing and executing the participation in international events such as “Cisco Networkers” in Caracas 2006, Acapulco 2007, and Cartagena 2008 and B2B marketing events for clients nationwide (Knowledge Sessions), obtained leads for the commercial team.Reduced time of customer satisfaction surveys by implementing improvements in the data management process.Improved timing of solutions for customer complaints creating a reporting process to assess quality and conformance, identify problems, and implement corrective actions.Improved the customer service quality standards, developing service culture with the engineers through the design and implementation of culture talks and one-on-one sessions. Show less

Carry out pre-production and audiovisual production activities for Educational Micros for the Teachers in Education Update Program (AME) broadcast on the Cl@se channel for distance training of Latin American teachers (nowadays Remote Learning Platform (PAR) of your class, your country)

Diploma In Pharmaceutical Marketing, Marketing

Diploma, Planning, Administration, Evaluation And Control Of Projects

Specialization In, Organizational Communication

Use of concepts, techniques, processes, forms, and methods of the communicational discipline, to understand and communicate the existing.

Degree, Social Communication, Corporate Communication Special Mention

Plan and manage company communications. Prepare efficient messages, coherent campaigns, and coordinated management in the direction.