Joyce C. Email & Phone Number

台灣

In this key leadership role, I oversee marketing strategies, digital advertising, and social media planning for four operational units, including crowdfunding campaigns, e-commerce platforms, IP licensing, and pop-up stores. Over two years, I executed 100 crowdfunding campaigns, generating over NT$200 million in revenue while managing an annual marketing budget exceeding NT$30 million.I established a new department focused on international brand partnerships for e-commerce. In the first year, I secured contracts with 30 major brands, overseeing a total GMV of over NT$1 billion and contributing NT$100 million in new revenue with high profit margins. I also handled financial forecasting, P&L management, and recruitment.I lead a 20-member team and collaborate with operations, finance, legal, and IT teams to achieve business objectives while managing recruitment, training, and performance evaluations.Key Responsibilities and Achievements:Business Model and Growth Strategy DevelopmentDeveloped innovative business models and strategic plans to enhance revenue and market expansion.Marketing Strategy and Brand PromotionLed marketing initiatives that drove brand awareness and revenue growth. Managed a digital advertising budget of NT$80 million with an average ROAS of 5, resulting in a 495% revenue increase.Budget and P&L ManagementManaged the P&L budget for the marketing department and the new business unit, ensuring effective resource allocation and cost control.Digital Advertising and Data AnalyticsSpecialized in digital advertising and social media management for clients, utilizing data analysis to optimize marketing strategies.Team Leadership and DevelopmentLed a team overseeing hiring, training, and performance management.New Business Development and PartnershipsEstablished a new department focused on e-commerce partnerships. Secured contracts with 30 brands in the first year, enhancing market presence and profitability.

•Launch New brands from 0 to 1. In charge of developing weekly/annual merchandise & brand strategies and executing marketing plans to achieve business goals and GMV growth, managing more than 400 products and three EC brands on multi-platform operations. (Yahoo/Shopee/Offical website, etc)•Directing E-Commerce Business strategy and sales management on data-driven insights:*Planned integrating digital tools to do CRM activities (EDM/Chatbot/LINE Official Account)*Analyzing weekly Google Analytics traffic and conversion data and customizing the UI/UX of the website to improve product performance*Managed GA goal setting and marketing trend analysis (Tool: Google Trend/awoo SEO search)*Planned target customer CRM digital program and increased customer lifetime value (raised 30% average transaction value, and 5% frequency)•Team building and management:*Headed a team of 4 members to launch new brand and categories to reach more customers to maximize revenue, and manage personal goals setting*Combined with total EC sales revenue grew +200% over the past year and increased gross margin to 45%•Supplier development and inventory management:*Develop OEM business opportunities and build long-term business relationships with OEM partners, and raise gross margin from 45% to 70%*Sourcing and evaluating new supplier chains and negotiating with them, and achieved 25% cost reduction•Digital social media marketing:*Good at optimizing online/offline media ads and analyzing event results (FB/Google/Instagram/LINE/Youtube Ads)*Achieved a growth from 0 FB page users to 20K users in two weeks.*Google ads Initiate and analyze keyword ads/Shopping ads results. (Boosted website traffic by 30%/Conversion Rate 10%)*FB ad development and execution. ROAS>40 (DPA ad)*Initiate digital marketing focus on KOL seeding on Instagram and FB. ROI>20*Build up KOL database >500 pieces of data to create go viral product• License: Google Analytics、Google Ads

Marketing Executive:•Launched and implemented a strategy of the customer loyalty program (Zwilling Cookware Program) and cooperated with cross-functional team (Purchasing/ Financial/ Supplier/ IT/ PR/ Marketing Global team), is the biggest campaign in RT-MART*Achieved 1,016million turnover、ROI=267% and Increased basket price 4.8% and shopping frequency 25% within 6 months*Sale amount: 180K within 6 months•Created an app of loyalty program with a European agency and resulted in 60K increase active users.•Develop the project for CRM activities, including strategic planning, project execution, budget management, and analyzing results.*Annual activities planning and executed media project to attract consumer intention*Membership gift and reward points & coupon activities planning*Organized category sale events with buyers such as Wine Tasting Event and PR events to increase buzzSupervisor:•Planning seasonal store events to achieve the turnover and margin goals.•Supplier and purchase management to increase product sales performance.