• Spearheaded initiatives to identify and capitalize on cost-savings opportunities, resulting in sustained reductions in contractors' costs and licensing expenses• Provided strategic guidance to leadership, offering insights and measurements to pre- and post-sales projects driving business growth• Orchestrated pivotal aspects of the reporting process, collaborating closely with Ad Sales and leadership to develop and manage operating budgets, quarterly pacing, and long-range plans• Oversaw critical finance functions, including management of general ledger postings of actuals/accruals, ensuring meticulous controllership throughout the month-end process• Oversaw statement of works and change orders to ensure adherence to organizational policies

• Managed digital and print ad pricing strategies, enhancing accuracy and efficiency while guaranteeing profitability, a move that reshaped the competitive edge• Conducted in-depth analysis to create innovative metrics for measuring sales productivity, while guiding teams through nuanced client segmentation strategies to unlock new areas of growth• Engineered comprehensive financial models at the deal and program levels, equipping Executives with the tools to evaluate partnership profitability and optimize budget allocations• Steered high-level discussions and reporting on budget updates and variance analysis, fostering alignment and informed decision-making among leadership• Managed daily revenue recognitions, accounts receivables, reclassifications, as well as sales representative commissions across the division

• Proactively identified revenue and inventory trends, implemented targeted strategies to alleviate risks and leverage opportunities, thus improving revenue generation and maximizing inventory value• Provided detailed analysis and insights during forecasting, contributing to the annual operating plan and long-range plan for the linear and digital business• Applied key metrics such as audience engagement, capacity utilization, and pricing dynamics to inform decision-making processes and optimize revenue streams• Delivered daily reports on day-over-day gains/losses, offering valuable data into potential fallout dollars across various categories, ad products, advertisers, and marketplace• Participated in cross-functional meetings and provided formal presentations detailing high-level analysis to leadership

• Strategically allocated budgets and incremental spend across individual brands for the Coca-Cola portfolio, communicating plans and tactics while nurturing client relationships• Spearheaded the validation process, ensuring the accuracy of all purchase orders and associated accounting codes prior to issuance, serving as final checkpoint• Managed crucial support to leadership during forecasting, presented in-depth analysis and reporting, encompassing vital metrics such as actuals versus budget, prior estimates, and projections• Negotiated favorable terms with vendors, resulting in significant cost savings without compromising the quality of media goals and plans• Achieved a streamlined budget process by implementing new financial software and tools