Joyce Carla Moreira De Paula Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

- Revamped the Cubo Experts program with an AI focus, securing top-tier speakers from companies like Nvidia, Google, SAP, AWS, NTT Data, Alura, and Itaú. Increased participant engagement by 50% and achieved breakeven.- Spearheaded the Portos ao Cubo event, driving sold-out attendance and achieving all company flywheel objectives. Optimized budget, participant experience, and post-event research.- Streamlined event processes, reducing costs by 40% while enhancing customer experience and engagement.- I created the entire communication journey of Cubo Conecta (the company's main event) focused on ticket sales and participant engagement. Results: sold-out event, improved participant experience, and excellent NPS.

São Paulo, Brasil

- Managed product lifecycle, tracking KPIs. Results: Data-driven insights fueled business growth and secured funding.- Led new product launch, driving 20% adoption in the first month.- Executed user acquisition and retention campaigns, reducing CAC and increasing LTV.- Spearheaded Marketing and Communications strategy (Branding, Inbound & Outbound).

São Paulo E Região, Brasil

- Developed and launched a free, online Financial Education course, attracting 10,000 students in the first 3 days.- Coordinated two debt negotiation fairs, managing a team of 140+ and 100 volunteers. Negotiated over 100,000 debts in the first 3 days.- Led content creation for Serasa Ensina, driving 1M+ monthly organic views in the first year and earning a Silver Play Button in 18 months.- Spearheaded PR strategies, training spokespersons, and boosting earned media exposure.

São Paulo, São Paulo, Brasil

I crafted tailored communication strategies for retail, franchising, consumer goods, finance, and real estate clients, aligning plans with their unique goals. Through targeted PR efforts like media relations and event participation, I boosted brand reputation. Results: a 10x increase in monthly earned media.

São Paulo E Região, Brasil

As an economics reporter I write about personal finances, national economy, business and companies.

São Paulo Area, Brazil

I was responsible for writing about consumer rights and third sector organizations.

Mba In Project Management With Pmi Practice, Project Management

Post-Graduation, Communications, Journalism

Cásper Líbero College was founded in 1947 by Cásper Líbero as the first Journalism college in Brazil.

Bachelor'S Degree, Journalism

Activities and Societies: Also I was the Academic Center coordinatorAt my graduation monograph, I wrote about web journalism