Worked in shoe industry and serving World leading sports brand Nike for 16+ years, I am a tenant in managing value stream from marketing briefing to product on consumers' hands. Being deeply rooted in both product and business areas gives me huge benefits and rich experience of understanding consumer needs and providing effective all-around business solutions. Leading Shoetown business of ?0 million+ annual output, I restructured group business operating system that links all layers of organization, and streamlines decision making protocols as a group. Major business goals have been achieved which set the foundation for company to further expand and develop for the next 3 to 5 years. Served as PCC director and leading an organization of 800+, I successfully introduced Nike Tennis, a highly performing and brand defining category, into Shoetown, and rebuilt confidence of Jordan Brand in Shoetown.