Joyce Chou Email & Phone Number

Taipei City, Taiwan

• Motivated and led BO/BG marketing team of 11, creating cohesive brand messaging across diverse digital and traditional platforms for healthcare, retail and hospitality, logistics and mobility vertical markets
• Led the launch and support of 25 Service-IoT product lines across 3 vertical sectors, accelerating time-to-market for A+ flagship models. Leveraged data-driven insights to optimize content and develop marketing.
• Orchestrated the successful execution of 2018 Advantech Co-Creation Summit, attracting 7,000 attendees from around the world. Led the team in creating a dynamic and engaging experience with multiple forums, workshops.
• Led brand awareness and positioning efforts for entire BG, crafting clear and compelling product portfolios to enhance various vertical market presence and customer engagement

Taipei City, Taiwan

• Contributed to corporate digital transformation by leading the marketing team's adoption of digital tools and media, enhancing customer engagement and driving sales growth.
• Key contributor in launching the medical tablet line in 2016, and led the 2017 merger and integration with the medical display line, expanding the product portfolio and market presence beyond core computing solutions.
• Developed and executed comprehensive marketing and business plans, aligning sector goals with corporate objectives and ensuring successful campaign implementation.
• Led co-creation initiatives with key healthcare ecosystem partners, fostering strong engagement. Hosted the 2017 IHF(Int’l Hospital Congress) Taipei, securing international recognition for Advantech and partners.

Taipei City, Taiwan

• Collaborated with cross-functional teams to execute Solution Day, Healthcare Partner Conference, Focus Topic Summit, and other engagement events, scaling up to 400 attendees.
• Pioneered the establishment of two long-term demo sites, laying the foundation for future expansion ensuring a consistent and scalable model for showcasing solutions.
• Initiated the medAdvantech healthcare journal series, focused on global branding and showcasing successful case studies, enhancing market presence and thought leadership.
• Conduct healthcare market research and contribute to the creation of GtM strategies.

California, USA

• Increased market share in North America’s gaming and enterprise sectors by 10% annually for three consecutive years starting in 2006 through strategic pricing and CRM
• Developed key accounts and established consistent sales in South America since 2008.
• Managed a team of 8, reducing turnover from 50% to 20% and achieving top performance.
• Led ODM special projects, coordinating across teams, significantly boosting US branch revenue.
• Directed sales strategy, budgeting, and forecasting; collaborated on global marketing campaigns and presented sales performance to leadership.

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services, Gpa:3.7

Bachelor'S Degree, Business Administration And Management, General