Joyce Deng Email & Phone Number

Beijing City, China

My current position involves the extensive communication practice, including: 1. Communication strategic planning, with implementations of corporate campaigns/programmes; 2. Media relations management; 3. Crisis communications and issue management;4. Corporate event management, with planning and identifying event opportunities to enhance the company’s brand;5. Community and CSR programme development;6. Sustainability reports and programmes development;7. Government relations development;8. Training development; to conduct training programmes for reinforcing corporate brand, community building and media relations, as well as update and conduct regular media spokesperson training for senior executives.

Beijing City, China

During my working period in Edelman, I had sharpened my communication skills, especially through the 2008 Beijing Olympic projects. 1. Strategic counsel - Develop communications plans implementing detailed programmes, provide and update relevant policy brief to clientsSignificant project:- Developed plans and programmes for Johnson & Johnson 2008 Beijing Olympic sponsorship project.- Established one-year communications campaign proposal for Scottish Universities International Group.- Built up messaging house for Coca-Cola/Huiyuan Acquisition project.2. Event management - Plan press conferences and corporate eventsSignificant project:Organized a series of Johnson & Johnson 2008 Beijing Olympic and Paralympic sponsorship press conferences in different Olympic official venues, each event had more than 100 Chinese and international journalists’ presence. 3. Media relations management- Establish media database for individual client or activitySignificant project:Helped Johnson & Johnson to develop and maintain strong relationship with media in Beijing, Shanghai, Guangzhou, Chengdu, Xi’an and Nanjing at general, social, finance, CSR, sports and healthcare sectors; Gained over 300 print and online coverage during Olympic Games’ time.4. Press materials/Collaterals developmentSignificant project:Developed and produced press kits, comprehensive collaterals for Johnson & Johnson’s one-year Beijing Olympic Games sponsorship programs. 5. New business developmentSignificant project:Developed proposal, pitched and won the business of Scottish Universities International Group’s communications campaign 2009-2010 in China.