Joyce Fu Email & Phone Number

上海市

团队共5人，负责B站自有周边、IP衍生品及潮玩三大品类的各渠道宣推，主导并完成线下活动、跨界合作、线上种草、PR活动、私域增长等各条线活动并通过手段与产品的精准匹配确保项目宣推投产比，最终在提升用户数量及转化率的基础上做到项目ROI

Shanghai

Lead a team of 3 people and report to marketing director. Totally in charge of digital & CRM related projects and closely integrate E-marketing campaigns, including communication with Tmall.

Social marketing manager of Integrated Strategic Business Dept.; Cooperate with team members to win the pitches through different industry and demand; Specialized in consumer touching insight, idea bursting and social content creating; Participated pitches through Maternal and Infant, Cosmetics, FMCG, Food, Bank, Retail and Cross-Border Trade industry and wined new clients as Wyeth, Lay’s, CIB, Blackmores, Alpen etc.! Long-term serving Maybelline’s: Create campaign for different products; Operate the routine maintenance of official site and wechat account; Set and adjust content structure and frequency of weekly push according to updated reports; Successfully raise the average reading rate from 5k to over 1w through all kinds of optimization (with the account total fans near to 0.6 million).Develop company’s own internet products such as APP, EC Platform and Data Modeling:In charge of demand mining and analyzing; Discuss with designers and programmers to make optimization;Create appealing stories for the products; 2 APPs, 1 data modeling and 1 EC platform undergoing.

◆ Provide creative ideas and business solutions to serve existing clients - Interpret client’s brief and develop on-brief also exciting creative ideas- Cooperate with other teams (Planning, Media…) to come up an integrate and complete plan - Involved in all the execution details: shooting, video production, grand launch, PR conference…- Give presentation to clients◆ Plan long-term communication content strategy to enhance and sustain brand image - Discuss with clients to clarify different communication objectives through relevant platforms in such a fragmented digital environment - Deliver complete and detail content plan which can be apply to different platforms through different period with proper angles but still under the one brand key message- As the creative of leading agency, guide and brief other agency and media partners to guarantee the project execution◆ Pitch for new business and client- Brainstorming with the whole team involving all departments to totally understand client’s business and marketing needs- Work out branding and communication creative ideas and then manage the pitch project by effectively leveraging new media, social platform, interactive engagements and other resources - Coordinate with team and make presentation to client◆ Join training projects and contribute to team and company- Attend all kinds of workshop, forum and training which share front-edge industry trends and amazing cases - Deliver speech at Fudan University to help company recruit more graduates - Host team sharing - Share experience and teach skills to internsClients & Brands Served: Cosmetics and Personal Care: L’oreal Paris, Maybelline, Neutrogena, DabaoMaternal and infant: Dumex, Nutrilon, KaricareFMCG: McDonald’s, BaileysElectronics: Honor (Huawei)

• Full participate in Cornetto 2011 Digital Campaign:Check online performance and track the consumers’ reception; Manage brand accounts and discuss the online activity on Weibo.• In charge of School Sampling Project among 72 Universities in 6 cities with sampling amount over 1million;• Full participate in Zigzag 2011 Digital Campaign on QQ; Create ideas and define the execution details of EPR activity with agency.

• Come up ideas and write slogans, titles, body copy, selling points for KV, DM, layout, leaflet, package etc. • Direct report to creative director; Main clients: Acer、Philips、Gateway、Das Auto、Zhonghua、Gatorade etc. • Fully involved in the brainstorming and creating of Adidas Club CRM, Lipton TVC, Zhonghua Campaign for 2011 Spring Festival, Gatorade Campaign for 2011 summer, Responsible Drinking public ad etc. • Daily work: cross-function communication, presentation for clients, market visiting, layout checking etc