Joyce Haley Email & Phone Number

Abilene, Tx, Us

-Manage teaching innovation grant faculty fellows in design and implementation of program and course transformations-Teach Ad/PR Campaigns, Principles of Advertising, Media Planning, Ad Creativity & Copywriting-Advise the student-run ad/pr agency

o Developed and implemented comprehensive marketing programs and marketing communication materials.o Devised primary sales strategy and created support materials.o Creative and strategic direction of logos and brand image development.o Directed design, content and information architecture for websites.o Wrote and coordinated design and production of brochures.o Implemented e-mail newsletter communication with customer and support base.o Directed the design and development of a blog and edited blog content.o Provided ongoing marketing communications advice.

o Developed marketing and advertising strategies for accounts billing in excess of $40 million.o Directed staff in implementing advertising plans and supervising conception and production of multimedia campaigns and materials.o Selected, supervised, and trained account staff including two off-site service offices.o Concepted and implemented sales promotions, sports and charitable sponsorships, and media strategieso Designed database programs including loyalty card, competitive blunting, and customer retention efforts.o Set and achieved account profitability targets.o Served on the agency management team.Clients:o Randalls Food Markets, Inc.--130-store supermarket chain, D/FW, Austin, Houstono Bank United--regional bank with branches throughout Texas and Oklahomao Greater Houston Convention and Visitors Bureauo PULSE EFT Association--provider of ATM technology/equipment for 10-state region.Sample Accomplishments:o Developed leading edge database shopper loyalty program (over one million active members)

Clients:o Memorial HealthCare System--six-hospital systemo KPRC TV--NBC Affiliate for Houston, Texaso Moody Gardens--500,000 annual attendance, visitor attraction, Galveston, TexasSample Accomplishments:o Served on Agency Executive Committee with responsibility for new business development and the company business plan.o Developed basic account management tools--the creative brief, job descriptions, performance review process and forms.

o Planned and implemented national marketing of travel videoso Supervised sales force, producing packaging, POP materials, catalogs, brochures, and multi-media advertising.o Staged promotions with various partners including Delta Airlines.

Anchorage, Alaska

Clients:o Oil and Gas -- Alaska Oil and Gas Association, Chevron, Exxono Tourism -- Alaska Division of Tourism with Foot Cone & Belding, Hotel Captain Cook a Preferred Hotel Worldwide, Fairbanks and Anchorage Convention and Visitors Bureauso Banking -- National Bank of Alaska -- One of the nation's largest independently-owned bankso Retail -- Pacific Rim Restaurant Group, The Office Place, Big Rays Sporting Goodso Strategic Planning -- Alascom -- Alaska's AT&T, MarkAir--Alaska'a largest airline, The Alaska Railroad Corporation, ASRC--an Alaska Native Corporation

Bachelor Of Science In Business Administration

Master Of Science In Digital Media