Providing both short and ongoing support to various innovative start-up and growth stage membership based and service organizations, in both commercial and not for profit industries. Develop promotional plans, improved sales and engagement systems, create engaging content for multiple digital and social media platforms. Utilize Inbound Marketing strategies to develop successful campaigns, with positive brand messaging to generate awareness, engage members and support fundraising goals. Website management, SEO optimization, graphic design and author content for both electronic communications and collateral materials.Grant submission, and award management. Locate and research evidence of historical interest, providing commentary and adding to historical database.Proficient in Adobe Creative Suite, Canva, Wordpress, Google Analytics, Shul Cloud, Microsoft Office, Constant Contact, MailChimp; Currently oversee 2 FEMA Security Grant Awards. Client Portfolio: The Emanuel Synagogue, West Hartford, CT., Janet Schrager PhD, Positive Life Coaching, West Hartford, CT; Empowered Indoor Cycling & Strength Studio, LLC. Glastonbury, CT; Sports on 66, East Hampton CT; Pilates Symmetry, LLC. Stamford, CT; Anytime Fitness, aka: “Core Ventures, LLC.” West Hartford, CT; Harford Heights Childcare, LLC, Baltimore, MD; Flip Goalie LLC, Baltimore, MD; Intaba.org. Arundel, MD; History Unfolded (USHMM.org) Washington DC; World Archives Project (Ancestry.com).

Oversee the daily operations of a 600+ family conservative Synagogue, including facilities, financial oversight, programs, technology, communication systems, administration, professional staff and volunteers. Successfully navigate organization through merger, research/apply for funding opportunities, develop protocols and trainings for staff & volunteers to ensure compliance with state and federal guidelines. Hire and oversee all office and custodial employees. and serve as key link between clergy, senior staff and volunteers for all Synagogue operations.Create and drive processes to attract and retain new members, support volunteer leadership to develop strategies to maximize program participation and fundraising results. Ensure consistent brand messaging for all synagogue internal and external communication. Drive all electronic communication to maximize brand awareness in the community aligned with overall objective. Maintain website and all social media, create weekly e-blasts, generate graphics for print media.

Key role on Senior Leadership team for 7 club franchise, accountable for the operational and financial performance of club teams, P & L, expense control, and execution of all company wide promotions and initiatives. Develop company strategic vision and operational plan for rapid expansion, adding 3 clubs in under 2 years.Collaborate on all program expansion and facility renovation projects. Staff recruiting, sales and service training, program delivery metrics, institute and manage all HR policy and procedures. Drive membership growth and retention, community partnerships. Ensure consistent brand messaging through a variety of print and electronic media; maintain website, create all electronic communication.

Create/execute both short- and long-term plans to implement improved operations, in order to successfully integrate new lines of business and achieve growth for a variety of commercial fitness, medical wellness, and sports/recreation providers.Evaluate all current program delivery models, develop improved systems and staff restructuring for better efficiency Create value-based branding, strategic membership plans and new sales processes with tracking systems, and developed new community partnerships.Provided web site design and copy, social media promotions, coordinated facility building and technology upgrades, instituted financial oversight and staff and owner performance tools. Served as interim onsite director; authored original articles weekly on current Fitness and Dance topics for local and national distribution.

Director of 35K sq ft. Medically Based Full Service Wellness Center serving over 5000 members. Liaison for Hospital service providers and operations manager for 10 additional medical providers in building. Developed successful community partnerships, created and implement improved sales systems, programs, and member service initiatives. Oversight of multiple lines of wellness services compromising a 2M+ operating budget. Grew 2010 overall revenues 14% from 2009 ; exceeded 2010 EBITDA 120%, 28% growth from 2009

Oversight of all membership sales and services, fitness, sports, aquatics programming, and branch operations for the YMCA of Orange County, compromising 7 centers and over 40 additional city outdoor recreational sites. Developed /managed a $6.8M operating budget, 200+ staff serving over 25,000 members. Exceeded 2007 operating net plan by $100K; 19 % increase from 2006.Promoted from Branch Operations Director (2005)