Joyce Lam Email & Phone Number

Hong Kong Sar

Promoted to lead the Asia Pacific strategic product lineup for cases and tablets, tasked with supporting structural change for global product launches and aligning with sustainability initiatives. Drove product and brand strategies to exceed financial targets, optimize product lifecycle, manage inventory level and maximize regional growth opportunities.⬧ Financial & Product Strategy Leadership: Exceeded financial and margin goals through disciplined roadmap management and targeted product launches. Enhanced product lifecycle management with process improvements, including SKU rationalization, roadmap development, and gap analysis.⬧ Market Expansion & Partnerships: Built successful B2B partnerships with Samsung and launched China online redemption programs, increasing product visibility and regional market share.⬧ Sustainability Alignment: Led the development of brand strategy and campaigns in line with global sustainability directives, including the promotion of the Eco series.⬧ Brand Management Success: Strengthened Targus’ brand presence in the Asia Pacific region and enhanced brand visibility through strategic offline and online marketing programs and partnerships & collaborations, including high-profile projects with Samsung.⬧ Cross-Functional Team Leadership: Collaborated with sales, marketing, and global teams to drive GTM planning, brand strategy, and product launches, ensuring system alignment across PLM, BAAN, and Salesforce.⬧ Sales Enablement & Training: Coached sales teams of 15 to maximize B2C and B2B opportunities, enhancing Salesforce pipeline visibility and supporting annual sales conferences.

Hong Kong Sar

Following successful category management was made responsible for the Asia Pacific strategic product lineup, overseeing its financial goals and product objectives. I developed regional product lineups and drove seasonal launches by analyzing market size and dynamics to meet local market demands effectively.⬧ Product Innovation & Awards: Spearheaded the “Newport” series, Targus' first female-focused line, and the award-winning “Groove X” series, honored with Macworld’s “World Asia The Best” Award.⬧ Sustainability Leadership: Advanced Targus’ sustainability efforts by promoting the Eco series, aligning product offerings with eco-conscious consumer demand.⬧ GTM & Brand Strategy Execution: Collaborated with marketing on GTM plans, brand strategies, and seasonal marketing campaigns to optimize launch effectiveness.⬧ Sales Performance & Program Development: Analyzed country and channel performance, drove regional programs, and delivered training initiatives to enhance sales effectiveness.⬧ Sales Team Development & Engagement: Supported and coached regional sales teams of 15 through targeted training initiatives, channel visits, and annual sales conferences. Led marketing programs to enhance product knowledge, strengthen client relationships, and drive sales performance across key markets.

Hong Kong Sar

Managed the APAC product lineup for cases and tablets, developing regional projects and seasonal programs to meet financial objectives and align with local market demands.⬧ Category Growth: Doubled growth in the tablets category through innovative regional packaging initiatives.⬧ Product Launch Success: Launched the first-ever AP backpack collection, establishing it as a top-performing line.⬧ Regional Product Development: Initiated and managed product development projects to meet AP market needs, supporting successful seasonal launches and marketing campaigns.⬧ Seasonal Launch Adaptation: Promoted seasonal product launches, driving adaptation to market trends and enhancing sales performance.⬧ Marketing Collaboration for Launch Success: Collaborated closely with marketing to execute impactful product launches and campaigns, contributing to strong brand presence and engagement.

Hong Kong Sar

Led product development and merchandising for a manufacturing company specializing in high-end leather goods and apparel for renowned brands such as Michael Kors, Shanghai Tang, and Calvin Klein. Oversaw all aspects of the production process to ensure alignment with brand standards and market demands.⬧ Luxury Brand Management: Managed sourcing, product development, and Open-to-Buy (OTB) planning to support seasonal product launches and maintain brand positioning.⬧ Supply Chain Coordination: Supervised production processes across multiple factories, ensuring on-time delivery and adherence to strict quality standards. Conducted regular quality assessments to maintain high standards for materials and craftsmanship.⬧ Cross-Functional Collaboration: Collaborated with design, sales, and procurement teams to align production schedules, budget forecasts, and inventory planning with market trends and client requirements.

Hong Kong Sar

Managed global operations for a luxury handbag and accessories brand, overseeing sales operations, procurement, budgeting, and logistics. Collaborated with design, marketing, and sales teams to align product development with brand strategy and ensure successful market positioning.⬧ P&L and Budget Management: Led financial planning and execution, achieving revenue targets through strategic pricing, cost control, and inventory management.⬧ Seasonal Line Development: Worked closely with design teams to create seasonal collections that aligned with market trends and consumer preferences, driving product success in high-end retail outlets.⬧ Brand Marketing & Positioning: Developed and implemented brand marketing strategies, positioning Kotur’s collections effectively in luxury retail channels such as Barneys New York, Saks Fifth Avenue, and Lane Crawford. Enhanced brand awareness and differentiation through in-store activations and marketing campaigns.

Hong Kong Sar

As founding leader of the APAC sourcing team whom was responsible for the entire sourcing, product development, and purchasing process for adults' and kids' apparel globally. Pioneered the transition of Disney’s soft line off-shore global sourcing division to Hong Kong, assuming full international sourcing duties while ensuring alignment with the company's high standards.⬧ Global Sourcing Leadership: Successfully led the transition of Disney’s sourcing operations to the APAC region, reducing reliance on third-party agents and achieving over 20% cost savings within the first year.⬧ Cost Optimization & Efficiency: Exceeded divisional savings targets by over 20% through strategic value engineering, supplier negotiations, and process improvements throughout the supply chain, delivering substantial cost efficiencies.⬧ Product Development Excellence: Managed the end-to-end product development process from prototype to bulk delivery, ensuring alignment with Disney’s quality, safety, and social compliance standards. Worked closely with cross-functional teams, including Disney Design and Production Development, to bring innovative ideas to life.⬧ Supplier Relationship & Risk Management: Established strong relationships with suppliers (20+) across APAC, negotiating favourable business terms and mitigating supply chain risks. Implemented supplier performance reviews and ensured adherence to Disney’s high standards of quality and compliance.⬧ Operational & Process Integration: Integrated standard operating procedures (SOPs) and vendor management processes with the Florida-based sourcing office, ensuring smooth operations and alignment with global product launch timelines.⬧ Team Leadership & Development: Led and trained a high-performing team of 4, providing guidance on product development, technical knowledge, and strategic sourcing practices. Fostered a culture of collaboration and continuous improvement, contributing to the team's long-term success.

Hong Kong Sar

Led product development and merchandising for a manufacturing company specializing in high-end leather goods and apparel for renowned brands such as Michael Kors, Shanghai Tang, and Calvin Klein. Oversaw all aspects of the production process to ensure alignment with brand standards and market demands.⬧ Luxury Brand Management: Managed sourcing, product development, and Open-to-Buy (OTB) planning to support seasonal product launches and maintain brand positioning.⬧ Supply Chain Coordination: Supervised production processes across multiple factories, ensuring on-time delivery and adherence to strict quality standards. Conducted regular quality assessments to maintain high standards for materials and craftsmanship.⬧ Cross-Functional Collaboration: Collaborated with design, sales, and procurement teams to align production schedules, budget forecasts, and inventory planning with market trends and client requirements.

Master Of Business Administration (Mba), General Management

Activities and Societies: Awarded for HKMA Best Overall Performance in the MBA program

Professional Designation Degree In Merchandise Marketing, Specialized Sales, Merchandising And Marketing Operations

Honors Bachelor Of Arts In Chartered Accounting, Business And Chartered Accounting