🌏 New Horizons 🌍After years of driving growth and strategy in F&B, hospitality, and retail, I’m thrilled to support a new role as a cross-border consultant for SMEs and startups through collaboration with leading design and sustainability experts.My focus? Helping these companies build resilient, growth-driven strategies for entering new markets. Here’s what’s on offer:🚀 Corporate Strategy for GrowthI assist companies in refining business models and navigating market entry, laying the groundwork for sustainable expansion.💼 Design & Market Expansion SupportThrough partnerships, I support EU-based companies in expanding to Switzerland and leveraging Asia-based talent for the EU market, bridging local expertise with global ambitions.🌱 Sustainability Compliance & EducationWith an EU-to-Asia focus, I help companies adapt Scope 3 practices with their vendors, creating training and support materials for compliance in sustainable business.Whether you’re preparing to expand, need support with design and market positioning, or are exploring sustainable strategies, let’s connect!
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Head Of ProjectMadame SumSwitzerland
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Consultant (Corporate Strategy)Figment Oct 2024 - PresentSingapore, Singapore, Sg• Leading global expansion initiatives for Figment, optimizing business infrastructure and processes for international markets.• Developing corporate structure strategies and business expansion playbook to streamline operations and enhance efficiency.• Advising on back-office setup, providing strategic guidance in HR, procurement, and supply chain processes to build a scalable and efficient shared services model. -
General ManagerFigment Jun 2023 - PresentSingapore, Singapore, SgResponsible for the strategic leadership and overall management of our boutique co-living business, encompassing team leadership, customer experience, marketing, financial oversight, property management, regulatory compliance, community building, technology implementation, reporting, and risk management.
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Consultant (Global Expansion)Studio Green Cube Oct 2024 - PresentBukit Merah, Sg• Provision of strategic advisory on global expansion for Scope 3 companies, focusing on vendor and distributor compliance.• Cultivating and sustaining a diverse network of industry connections focused on design services and sustainability compliance needs.• Developing consultancy services with a PR focus to help companies enhance brand visibility while advancing their sustainability initiatives. -
Consultant (Global Expansion)The Design Agency Oct 2024 - PresentAthens, Attiki, Gr• Spearheading The Design Agency’s expansion into the Swiss market, focusing on positioning their 360° design services and suite of tech products, including project management, HR, LMS, email, market, and tech tools. • Developing a comprehensive market entry strategy that emphasises local market needs and aligns The Design Agency’s offerings with Swiss client expectations. • Building strategic partnerships to foster long-term growth, emphasising a seamless integration of design and technology to enhance client outcomes. -
Head Of Retail ExcellenceLove, Bonito Apr 2022 - Sep 2023SgResponsible for the set up and management of the Retail Centre of Excellence to facilitate seamless and quality international growth of a fast growing Singapore omni-channel retail brand. -
General ManagerOue Restaurants Aug 2021 - Mar 2022Responsible for the international expansion of OUER concepts, business relations and providing guidance and consult on all business aspects including Project Management, Marketing, Trademarks & IP, Procurement and Operation Quality Assessment & Control to all overseas outlets. -
General ManagerOue Restaurants Sep 2019 - Aug 2021Charged with overall management of mass casual concepts under OUER. Brands include Chatterbox (and its variants) and Chen's Mapo Tofu, a Michelin Bib Gourmand restaurant. Successfully took Chatterbox to Hong Kong, with 2 outlets and opened second and third Chen's Mapo Tofu in The Singapore despite the pandemic. Secured 5 new franchise territories.
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Head Of Business DevelopmentParadise Group Holdings Pte Ltd- Paradise Dynasty & Others Jan 2013 - Sep 2019Singapore, SgHeading the overseas business development department. Managing business relations across more than 10 countries with 30 outlets.Portfolio includes (Franchise & JV) Business Development, Project Management, Trademark & IP, Agreements, Marketing & Procurement.Brought about the growth of 20 full-fledged overseas restaurants. Led and set up concepts in 11 new territories namely Los Angeles, Tokyo, Shanghai, Hong Kong, London, Taipei, Dubai, Yangon, Manila, Ho Chi Minh City & Phnom Penh. The total turnover for joint ventured territories for FY2018 amounted to S$30 million. The department also generated more than S$3 million in revenue for the year 2017 through franchise efforts alone. Paradise Group Holdings is the largest Chinese restaurant group in Singapore with 10 different dining concepts under our wings and had successfully penetrated 10 other countries namely, UK, UAE, China (Mainland/ HK/ Taiwan), Japan, Malaysia, Indonesia, The Philippines and Myanmar. -
Sales Marketing ManagerWooloo Pte Ltd - Wooloomooloo Steakhouse May 2012 - Nov 2012In charge of development of marketing strategies for the opening of the first international outlet of a well known Hong Kong based steakhouse.
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Franchise Sales ManagerReins International (S) Pte Ltd- S.E.A Hq For Gyu-Kaku Japanese Bbq Restaurant Jan 2010 - May 2012Accountable for brand management across S.E.A outlets- 3 in Indonesia, 1 in Thailand and 4 in Singapore.Developed marketing campaigns to increase visibility of the restaurants; analyzed market demographics, defined target market, and determined advertising placement.Built customer database and introduced social media marketing.
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Restaurant ManagerEclipse Group, London - Cocoon Restaurant & Lounge Feb 2007 - Dec 2009Managing an up-market, fast-paced Central London Pan-Asian restaurant with a capacity of 160 covers and of an average turnover of £3,000,000 p.a.Duties include assisting the AGM, leading and training a team of 23 members of floor staff and 12 members of bar staff, creating cost-effective rotas in the recession, stock management, cash handling and conducting staff interviews/ selections.Participation in new menu creation and defining marketing directions.
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SupervisorMomo Restaurant Familial Nov 2005 - Feb 2007
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3D Media DesignerOgilvy & Mather Jan 2004 - Aug 2004
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Design ExecutiveHind Group- Rang Mahal, Vansh & Property Devt. Feb 2003 - Jan 2004
Joyce Lao Education Details
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University Of The Arts LondonFilm -
Nanyang Polytechnic3D Animation
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Chij St Nicholas Girls’ School‘O’ Levels
Frequently Asked Questions about Joyce Lao
What company does Joyce Lao work for?
Joyce Lao works for Madame Sum
What is Joyce Lao's role at the current company?
Joyce Lao's current role is Head of Project.
What schools did Joyce Lao attend?
Joyce Lao attended University Of The Arts London, Nanyang Polytechnic, Chij St Nicholas Girls’ School.
Who are Joyce Lao's colleagues?
Joyce Lao's colleagues are Patrick Welti, Peeter Jaanson, Eddie Jones, Claudio Leuzinger, Yves Jäger, Arnaud Verschueren.
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