Joyce Lim Email & Phone Number

Malaysia

Kuala Lumpur, Malaysia

WebTVAsia is a ‘next-generation’ media company focused on emerging new media industryand encourage digital content creation in Asia. A pioneer member of YouTube-certifiedMulti Channel Network (MCN) in Asia, WebTVAsia is one of YouTube‘s largest MCN partnerin Asia breaking 2 billion monthly views from 70 million subscribers; as well as Asia’s firstglobal MCN partner for YouKu-Tudou, Alibaba Digital Media & Entertainment Group.WebTVAsia is created with digital, mobile and the millenials in mind. WebTVAsia has presencein 10 markets in Asia: Malaysia, Thailand, Indonesia, Korea, Japan, Taiwan, Hong Kong, Vietnam,China, Singapore. The company has many diverse business such as OTT app, Eventmanagement, artiste management, content production, etc.My role with the HQ in Malaysia is to work with CEOs in each market to review, strategize and identify partnerships potential with projects within the focused business pillars in the region. Aside from that, my work includes driving projects that fall outside of day-to-day business operations.

Yonder Music offers digital music mobile service along with 360° music lifestyle experience beyond mobile app by creating platforms for Yonder Music users to get closer to artists/musicians live. The company is headquartered in New York and expanding its footprint in Asia rapidly since the partnership investment started with Axiata in 2015. Reporting to Founder & CEO of the company, I’ve led the marketing launch of Yonder Music in Malaysia (Nov 2015), Bangladesh and Indonesia (May 2016) in partnership with telco – Celcom, Robi and XL. I’ve worked with cross-functional teams internally and externally, managed media, PR and event agencies and I’ve collaborated with senior level management leaders from telco partners in delivering successful Go-To-Market strategies. Below are some of the highlights of my work: - Established Yonder Music Live Series which includes organized & produced: - Dato’ Siti Nurhaliza & Friends concert for 7K Yonder Music users in Malaysia - Iwan Fals Perayaan Karya Concert for 65K crowd in Indonesia - 10 artists 10 cities Funk Up Indonesia series (Mini showcase/concerts & Telco store activities & media interviews.) - Launch concert in Indonesia with 17 high-profile artists. - Marketing campaigns set up including offline and online digital campaigns (Attribution & CRM tools such as Kochava, AppBoy, mParticle) that drives activations & engagement delivering: - Over 300,000 users in Malaysia - #1 Music App in Bangladesh in 5 weeks from launch - Over 100,000 users in Indonesia in less than 3 months - Produced exclusive content: - “Kau Ilham Ku” with 10 popular artists in Malaysia - “Kebebasan” with 17 popular artists in Indonesia - “Bojre” with 16 artists & musicians in Bangladesh

Report to Managing Director at local level while working closely with regional office in HK and repertoire owners in US, UK, HK, TW, KR & ID. Oversee marketing department comprising10 people, covering international repertoire (Atlantic, Warner Music Record, Rhino, Road Runners, Parlophones, etc), regional repertoire (WMHK/TW, YG Entertainment Korea etc) and domestic repertoire (incl. WM Indonesia/PT Musica/ PT Aquarius etc). Responsible for conceptualizing, budgeting, and implementation of marketing campaigns in Malaysia for all music releases from the labels above.More details on main tasks & responsibilities can be provided upon request.

Reports to Head of Music, APAC. The Music Manager takes charge of the management and development of a Nokia Ovi Music Store www.music.ovi.com/my , its affiliates and associates in the local market. Goal is to maximize Nokia Music’s business in the market through its perfect localization and liaising with local label and partners and through the implementation of promotional operations. Main responsibilities & tasks: - Business analysis: conduct studies to determine the demand for digital music on mobile device in local market. - Project management: Project manage within a matrix working environment to successfully launched Nokia Comes With Music in Malaysia 29 January, 2010. - Business relations: Manage relationships with our business partners sharing insights on download trend, user behavior, etc to fuel discussion on securing exclusive content, specific promotions to increase download & engagement. Also, to discuss & negotiate for deals to support local nokia music strategy. - Team management: manage a team of 4 to deliver a fully functional Ovi music platform for Malaysia & to also deliver cross platform support on marketing initiatives. - Reporting & Data Analysis: Analyse raw data available to provide trending reports to support local teams (i.e. marketing/sales) to better understand the market reaction in order to formulate better targeted marketing campaigns. - CRM & Engagement: Work closely with various internal database owners to implement CRM strategies. Resulted in above 80% monthly engagement rate. •Additional roles: Mar - Aug 2009 Stand-in Music Manager for Singapore with the same responsibilities as above mentioned for Singapore. Feb – Sept 2010 Stand-in Music Manager overseeing operational work for Comes With Music/ Ovi Music Unlimited for Indonesia.

Position held: Apr 08 – Dec 08: Senior Label Manager (Int’l Frontline Division –US&UK) Nov 05 – Mar 08: Label Manager (Int’l Frontline Division – US) Reports to General Manager at a local level with 2 promotion executives assigned to team and communicates with HK based regional office and with respective repertoire owners to ensure smooth implementation of marketing plans. Full responsibility on conceptualizing, budgeting and implementation of marketing campaigns (both physical and digital format) for all albums from US & UK labels distributed under Universal Music Group. (i.e.: Interscope, Geffen, A&M, Island Def Jam, Universal US, Motown, Mercury UK, Polydor UK, Disney Record, Hollywood Records and more) More details on main tasks & responsibilities can be provided upon request.