Led product marketing efforts for Canva's education portfolio, focused on building go-to-market strategies to drive bottoms-up growth among teachers and students from kindergarten through higher education institutions worldwide.

Led product marketing efforts for Canva Pro, the subscription plan for solo users. Built go-to-market strategies to drive subscriber growth and retention globally.

Product Marketing Lead for the GrabFood Merchant product in 7 markets across Southeast Asia• Define the go-to-market strategy and lead the development and execution of regional marketing campaigns and sales enablement efforts for the GrabFood Merchant product portfolio• Conduct market research studies to inform our go-to-market strategy and translate finding into actionable insights for multiple teams, influencing product and business strategy • First member of the GrabFood Product Marketing team, where I launched GrabFood in 4 countries while triple-hatting for 2 vacancies for 8 months. Owned the go-to-market strategy and led regional marketing campaigns and sales enablement efforts for the GrabFood Consumer, Driver and Merchant product portfolioInterim Product Marketing Lead for our transport service for 6 months (Jan - June 2020)• Initiated and contributed to developing the strategic initiative to reposition the transport business in a COVID-recovery world, influencing product, marketing and operations strategies; Co-developed and executed a regional safety campaign across 8 markets, making Grab consumers' preferred transportation choice for hygiene and safety • Led the go-to-market strategy for GrabCare and GrabResponse, our innovative transportation services in response to COVID, to support our frontline workers and the healthcare system

Product marketing lead for the transport business across 8 markets in Southeast Asia• Developed the go-to-market strategy for our rental service and launched a regional marketing and acquisition campaign to consumers and drivers respectively • Developed the go-to-market strategy and regional marketing campaign for our bus ticketing platform and led the execution of plans across markets • Conducted market research studies and user interviews to gather customer feedback on new products and translated findings into actionable insights, influencing cross-functional teams across product, marketing and operations

• Plan and lead the go-to-market strategy and growth marketing plans for our hotel booking product in Malaysia, growing to become top 3 travel platform in Malaysia under 12 months• Identified actionable customer and market insights to shape product roadmap and business strategy through analytics, market research and user interviews

• Measured the quantitative impact of predictive policing on crime rates through analyzing large datasets, contributing to a published paper on the impact of big data and analytics on society

• Identified opportunities to optimize procurement strategy for one of the world's largest palm oil company, reducing cost in one category by ~15% annually