1. Market mapping and door profiling- Collaborate with sales to identify door positioning based on market status, competition and consumer behavior for key cities and key trade zones- Analyze door sales data including revenue, effective styles/sku breath and depth and inventory to ensure the profitibility of each door type- Work with sales and space planner to define the right combination of categories and product types to balance the assortment presentation and revenue… Show more 1. Market mapping and door profiling- Collaborate with sales to identify door positioning based on market status, competition and consumer behavior for key cities and key trade zones- Analyze door sales data including revenue, effective styles/sku breath and depth and inventory to ensure the profitibility of each door type- Work with sales and space planner to define the right combination of categories and product types to balance the assortment presentation and revenue requirement2. Hit company target qualitatively and quantitatively- Partner with sales and account to set and achieve door KPI to review door and assortment's performance- Focus on style/sku offering control and productivity to enhance assortment efficiency3. Create merchandising strategies across every door type through aligning brand positioning and business development - Build cross categorical assortment for each type of channel to create market segmentation and differentiation- Define the righ mix of categories and products to showcase brand initiative and achieve revenue target4. Build process to drive operational excellence- Build up merchandising process to ensure the team link up with category merhcnadising team by providing valuable market information to influence product adoption- Create tools to measure the assortment execution and drive seamless partnership cross-functionally Show less

KEY DUTIES 1. Door profiling- Cluster and group doors by retail formats and assortment types by analyzing sales data, assortment structure and effective style/sku2. Assortment Planning and Line Planning- Prepare seasonal merchandising priority that relevant to local market and align with Greater China direction to further drive market share and brand statement-Build assortments based on market trend and consumer behavior in different territories to create market… Show more KEY DUTIES 1. Door profiling- Cluster and group doors by retail formats and assortment types by analyzing sales data, assortment structure and effective style/sku2. Assortment Planning and Line Planning- Prepare seasonal merchandising priority that relevant to local market and align with Greater China direction to further drive market share and brand statement-Build assortments based on market trend and consumer behavior in different territories to create market segmentation and differentiation-Develop product line plans across footwear, apparel and accessory to maximize assortment productivity and drive brand positioning-Define and develop line structure for different channel and door type ex: Door level-Best/Better/Good and Space-Small/Medium/Large3. Manage margin and inventory-Analyze seasonal margin down to sku level to ensure profitability of product line and hit company target-Finalize seasonal buy plan and manage the buy risk to control inventory level 4. Financial Planning-Build pricing strategy for China apparel and HongKong/Taiwan all product types to ensure the competitive and consistent pricing among territories-Seasonal margin analysis to ensure profitability of product lines and hit company target-Work with Finance team to refine territory long term financial target 5. Build process to align three territories-Build up merchandising process to ensure territory link with Greater China direction and also fulfill market specific needs and further drive business ACHIEVEMENT 1. Implemented scientific assortment concept into Greater China assortment planning and enhance procductivity by 50%2. Built and leaded HongKong and Taiwan merchandising team and linked up two territories planning and execution with Greater China direction to have better synergy3. Created and conducted cross-categorical analysis and pricing strategy to minimize cannibalization between categories and increase productivity successfully Show less

KEY DUTIES 1. Build country line/assortment to optimize line profitability and brand initiative-Plan and adopt the products from regional line based on market trend, consumers needs, sales data and seasonal line structure-Build seasonal merchandising plan and channel strategy -Set prices to achieve GPM target and deliver revenue target and increase style/sku productivity 2.Provide qualitative info to influence regional team on product creation side-Regularly conduct… Show more KEY DUTIES 1. Build country line/assortment to optimize line profitability and brand initiative-Plan and adopt the products from regional line based on market trend, consumers needs, sales data and seasonal line structure-Build seasonal merchandising plan and channel strategy -Set prices to achieve GPM target and deliver revenue target and increase style/sku productivity 2.Provide qualitative info to influence regional team on product creation side-Regularly conduct focus group and consumer survey to gather consumer insights.-Analyze competitors' product/ marketing strategy, opportunities and gap, especially on key pricing and silhouette 3. Initiate business plan and channel strategy and partner with sales to execute- Based on market research date to prepare business plan for new product launch including financial investment, consumer profile and channel selection.-Identify market opportunity and gap to work on channel strategy to bring assortment into retail4. Collaborate with internal and external marketing team to communicate seasonal story-Lead product training session to internal marketing team and shop managers to highlight seasonal story and product technolegy-Brief seasonal initiative/story to external PR agency to ensure consistent brand voice communication in the marketplace 5. Inventory management-Monitor sell-through result and inventory status closely for both Nike and Strategic account and provide solutions to reduce slow moving products and increase turn-over rate actively. ACHIEVEMENT 1.Successfully launched new product line(Kids including girls, little kids and infant collectioin) into Taiwan market and grew extra 50% of biz.2. Built assortment strategy in different channel type for Running category and increased 30%of authentic running apparel biz and total running apparel biz to 5% of total apparel biz(2% before assortment plan rolling out) Show less

In charge of Quaker Adult Healthy Cereals & Children's Milk PowderProduct marketing- Taking charge of packing, POP, new product concept and sales promotionMedia Planning- Supervising media buying and evaluating the effect of TVCTrade Marketing- Planning trade activities including on-pack premium, price discount, SP activities and store display.Marketing Research- Analyzing consumer attitude such as preference, usage.. etc. to develop product… Show more In charge of Quaker Adult Healthy Cereals & Children's Milk PowderProduct marketing- Taking charge of packing, POP, new product concept and sales promotionMedia Planning- Supervising media buying and evaluating the effect of TVCTrade Marketing- Planning trade activities including on-pack premium, price discount, SP activities and store display.Marketing Research- Analyzing consumer attitude such as preference, usage.. etc. to develop product strategies.New Product Development- Coordinating with R&D to develop new product concept and supervising the schedule of launchInventory Management- In charge of sales forecast and inventory managementMarketing Specialist to Eastern Home Shopping, 2003.7~2004.7Preparing marketing reports and analysisThe plan of increasing the new customers:- Analyzing the new customers' consuming data and demographic information and providing strategic advice which can attract new customers.The plan of attracting youth generation:- Analyzing youth generation's consuming data and the attitude toward media and providing marketing advice The analysis of consumers' behavior about media in the virtual channel Show less