Joyce Maina
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Joyce Maina Email & Phone Number

Location: Greater Cambridge Area, United Kingdom, United Kingdom 13 work roles 1 school
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Current company
Role
Head Of Tea
Location
Greater Cambridge Area, United Kingdom, United Kingdom
Company size

Who is Joyce Maina? Overview

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Quick answer

Joyce Maina is listed as Head Of Tea at Bird & Blend Tea Co. B Corp, a company with 137 employees, based in Greater Cambridge Area, United Kingdom, United Kingdom. AeroLeads shows a matched LinkedIn profile for Joyce Maina.

Joyce Maina previously worked as Founder and Director at Cambridge Tea Consultancy and Director at European Speciality Tea Association (European Tea Society). Joyce Maina holds Bcom, Business, Marketing, Commerce, Economics from University Of Nairobi.

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Bird & Blend Tea Co. B Corp

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Profile bio

About Joyce Maina

Bringing credible expertise, experience and industry insight to the tea industry through advisory and training services. I know tea, I teach tea, I do tea. "My purpose is to create a symphony of growth, innovation and delight for tea and tea people, whatever they do with tea, wherever they do tea." I work to help create a sustainable and lucrative global tea industry that nurtures those at the bottom of the value chain while delighting tea drinkers and attracting new people to tea, therefore creating innovative opportunities for the industry and growing the total tea pie!With over 30 years of experience as Tea Master and Tea Expert on the global tea scene, I offer Tea advisory services covering the entire value chain: from growing to market access and execution, as well as consumer engagement. Working with you to create credible tea industry solutions through unrivalled knowledge, skill and expertise.

Current workplace

Joyce Maina's current company

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Bird & Blend Tea Co. B Corp
Bird & Blend Tea Co. B Corp
Head Of Tea
Brighton, GB
Employees
137
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13 roles

Joyce Maina work experience

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Founder And Director

Current

Cambridge, United Kingdom

Cambridge Tea ConsultancyExpert Tea Advisory, Consulting and Education covering the entire tea value chain: From growing, production and value addition to Market execution and consumer engagement.We offer you unrivalled experience, expertise, credibility and great passion for tea to help you know the product and industry better, and to grow your tea.

Sep 2019 - Present

Director

Current

Vision.A membership-based association built on foundations of collaboration, expertise and the power of shared knowledge.Mission.The European Speciality Tea Association is an inclusive organisation whose mission is to create and inspire excellence in the speciality tea community through innovation, research, education and communication.Core.

Jun 2021 - Present

International Consultant

Current

Geneva, Switzerland

TRADE IMPACT FOR GOOD#trademattersITC puts trade-led growth at the centre of its work in developing countries. Practical support for trade-led business - The world faces monumental economic challenges, with the most vulnerable battered by social and economic instability. We at ITC are working to change this through trade for good.We offer small businesses.

Nov 2020 - Present

Senior Global Beverages Expertise Manager

Colworth Park, Bedford

Global Internal Consultant: all things Tea.Tea Master. Tea Expert. Tea Trainer and Educator. Tea Advisor - Training: tea tasting, grading,blending - Global Blend innovation and renovation- New blends creation- Global NPD - Advisory to Tea Processing- Advisory on tea sourcing, buying, blending- Blend Optimisation and value improvement - Blend Enhancement.

Nov 2017 - Aug 2019

Tea And Infusions Expertise Manager- Europe And Global Brooke Bond Brands

Sharbrook, Bedfordshire

Expert guidance and advisory to the European business on all things Tea- Blending- Buying- Sourcing- processing- Specification- Sustainability- market analysis and landscaping- Translating trends into products- Blend development and renovation- knowledge based selling and customer pitching- blend optimisation- Quality arbitration

Mar 2016 - Oct 2017

Senior Tea Buyer

Harrogate, United Kingdom

Sourcing and buying quality teas from around the world.Contract negotiationBuying plan and stockholding formulationSupplier development and managementTraining suppliers on tea quality deliveryMarket analysisBuying forecasting: volume and price

Oct 2014 - Mar 2016

Senior Taster, Buyer And Blender

Tata Global Beverages

London, United Kingdom

Taster, buyer and blender of all teas, botanicals and flavours.Excellent international experience across marketsTraining junior tastersBuying and contract negotiation for large volumes of tea from world marketsSupply chain management.Blending and new blend developmentMarket development; UK, USA, Canada, Pakistan, IndiaSupplier development and management.

Oct 2006 - Sep 2014

Senior Buyer And Blender

Andover, Hampshire, United Kingdom

Buying and blending fine teas for Europe, UK, Ireland and the USABlending and new blend development including capsulesSourcing teas from Sri Lanka, Kenya, IndonesiaBuying and blending black tea, green tea and decafQuality monitoring and correctionSupplier management and development

Jan 2005 - Sep 2006

Buyer Blender And Tea Supply Manager

-Tea supply management- Sourcing teas from around the world- Developing suppliers- development of special custom-made products- Blending teas for UK, POLAND, RUSSIA, Middle East- Fruit and Herb blending- Project management and implementaion

Feb 2002 - Sep 2004

Private Contracts Procurement Manager, Tea Export Manager, Marketing Manager Brooke Bond East Africa

Private Contracts Manager- Supplier development and management- Pricing mechanism development and implementation- market analysis- volume and price forecasting- Buying short term and long term contracted volumes for markets around the world.Marketing Manager, Export ManagerTea Quality adviseMarketing and sales of raw tea to Export markets 45 million kgsNew.

Sep 1990 - Jan 2002
Team & coworkers

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1 education record

Joyce Maina education

  • University Of Nairobi
    University Of Nairobi
    Business, Marketing, Commerce, Economics
FAQ

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What company does Joyce Maina work for?

Joyce Maina works for Bird & Blend Tea Co. B Corp.

What is Joyce Maina's role at Bird & Blend Tea Co. B Corp?

Joyce Maina is listed as Head Of Tea at Bird & Blend Tea Co. B Corp.

Where is Joyce Maina based?

Joyce Maina is based in Greater Cambridge Area, United Kingdom, United Kingdom while working with Bird & Blend Tea Co. B Corp.

What companies has Joyce Maina worked for?

Joyce Maina has worked for Bird & Blend Tea Co. B Corp, Cambridge Tea Consultancy, European Speciality Tea Association (European Tea Society), International Trade Centre, and Rwanda Tea Packers Ltd.

Who are Joyce Maina's colleagues at Bird & Blend Tea Co. B Corp?

Joyce Maina's colleagues at Bird & Blend Tea Co. B Corp include James M., Rae Wootton, Jaz Weyer Brown, Karina Cheah, and Becki Fell.

How can I contact Joyce Maina?

You can use AeroLeads to view verified contact signals for Joyce Maina at Bird & Blend Tea Co. B Corp, including work email, phone, and LinkedIn data when available.

What schools did Joyce Maina attend?

Joyce Maina holds Bcom, Business, Marketing, Commerce, Economics from University Of Nairobi.

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