Joyce Maina

Joyce Maina Email and Phone Number

Brighton, GB
Joyce Maina's Location
Greater Cambridge Area, United Kingdom
About Joyce Maina

Bringing credible expertise, experience and industry insight to the tea industry through advisory and training services. I know tea, I teach tea, I do tea. "My purpose is to create a symphony of growth, innovation and delight for tea and tea people, whatever they do with tea, wherever they do tea." I work to help create a sustainable and lucrative global tea industry that nurtures those at the bottom of the value chain while delighting tea drinkers and attracting new people to tea, therefore creating innovative opportunities for the industry and growing the total tea pie!With over 30 years of experience as Tea Master and Tea Expert on the global tea scene, I offer Tea advisory services covering the entire value chain: from growing to market access and execution, as well as consumer engagement. Working with you to create credible tea industry solutions through unrivalled knowledge, skill and expertise.

Joyce Maina's Current Company Details
Bird & Blend Tea Co. B Corp

Bird & Blend Tea Co. B Corp

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Head Of Tea
Brighton, GB
Employees:
137
Joyce Maina Work Experience Details
  • Bird & Blend Tea Co. B Corp
    Head Of Tea
    Bird & Blend Tea Co. B Corp
    Brighton, Gb
  • Cambridge Tea Consultancy
    Founder And Director
    Cambridge Tea Consultancy Sep 2019 - Present
    Cambridge, United Kingdom
    Cambridge Tea ConsultancyExpert Tea Advisory, Consulting and Education covering the entire tea value chain : From growing, production and value addition to Market execution and consumer engagement.We offer you unrivalled experience, expertise, credibility and great passion for tea to help you know the product and industry better, and to grow your tea business. Tea Training : -I teach TEA. Find out all you ever wanted to know about tea.*Tea Sommelier Program TEA 101-108 Become a certified tea sommelier with the Tea and Herbal Association of Canada program.* Taster Training - Foundation, Intermediate and Master blender levels.Communication & ConnectionTalking tea, and connecting you to tea peoplehttps://www.cambridgeteaconsultancy.com/
  • European Speciality Tea Association (European Tea Society)
    Director
    European Speciality Tea Association (European Tea Society) Jun 2021 - Present
    Vision.A membership-based association built on foundations of collaboration, expertise and the power of shared knowledge.Mission.The European Speciality Tea Association is an inclusive organisation whose mission is to create and inspire excellence in the speciality tea community through innovation, research, education and communication.Core Values.Dedicated to building an industry that is fair, sustainable, and nurturing for all, European Speciality Tea Association draws upon years of insight and inspiration from the tea community# Collaborative# Expertise & knowledge# Ethical# Dynamic & diverse# Forward looking
  • International Trade Centre
    International Consultant
    International Trade Centre Nov 2020 - Present
    Geneva, Switzerland
    TRADE IMPACT FOR GOOD#trademattersITC puts trade-led growth at the centre of its work in developing countries. Practical support for trade-led business - The world faces monumental economic challenges, with the most vulnerable battered by social and economic instability. We at ITC are working to change this through trade for good.We offer small businesses, policymakers and business support organizations in developing countries an array of trade-related practical training, advisory services, and a wealth of business intelligence data.We help micro, small and medium-sized businesses become more competitive and help to create better regulatory environments for trade.We are empowering women, youth and refugees through jobs. Through our programmes, projects, services and data, we are helping drive digital connectivity and a global transition to green, sustainable trade.
  • Rwanda Tea Packers Ltd
    Chair Of The Board Of Directors
    Rwanda Tea Packers Ltd Oct 2019 - May 2021
  • Uk Tea & Infusions Association
    Executive Board Member
    Uk Tea & Infusions Association Jan 2018 - Aug 2019
  • Unilever
    Senior Global Beverages Expertise Manager
    Unilever Nov 2017 - Aug 2019
    Colworth Park, Bedford
    Global Internal Consultant : all things Tea.Tea Master. Tea Expert. Tea Trainer and Educator. Tea Advisor - Training : tea tasting, grading,blending - Global Blend innovation and renovation- New blends creation- Global NPD - Advisory to Tea Processing- Advisory on tea sourcing, buying, blending- Blend Optimisation and value improvement - Blend Enhancement- Global tea quality custodian and arbitration - Consulting to Marketing, RND, Supply chain- Translating trends into products- INNOVATIVE ways to do tea (tasting, tea language, production, systems, blending) - Customer pitch : knowledge based selling- Product activation
  • Unilever
    Tea And Infusions Expertise Manager- Europe And Global Brooke Bond Brands
    Unilever Mar 2016 - Oct 2017
    Sharbrook, Bedfordshire
    Expert guidance and advisory to the European business on all things Tea- Blending- Buying- Sourcing- processing- Specification- Sustainability- market analysis and landscaping- Translating trends into products- Blend development and renovation- knowledge based selling and customer pitching- blend optimisation- Quality arbitration
  • Bettys & Taylors Of Harrogate
    Senior Tea Buyer
    Bettys & Taylors Of Harrogate Oct 2014 - Mar 2016
    Harrogate, United Kingdom
    Sourcing and buying quality teas from around the world.Contract negotiationBuying plan and stockholding formulationSupplier development and managementTraining suppliers on tea quality deliveryMarket analysisBuying forecasting: volume and price
  • Tata Global Beverages
    Senior Taster, Buyer And Blender
    Tata Global Beverages Oct 2006 - Sep 2014
    London, United Kingdom
    Taster, buyer and blender of all teas, botanicals and flavours.Excellent international experience across marketsTraining junior tastersBuying and contract negotiation for large volumes of tea from world marketsSupply chain management.Blending and new blend developmentMarket development ; UK, USA, Canada, Pakistan, IndiaSupplier development and management : sustainability, long term supply
  • R.Twining And Company Limited
    Senior Buyer And Blender
    R.Twining And Company Limited Jan 2005 - Sep 2006
    Andover, Hampshire, United Kingdom
    Buying and blending fine teas for Europe, UK, Ireland and the USABlending and new blend development including capsulesSourcing teas from Sri Lanka, Kenya, IndonesiaBuying and blending black tea, green tea and decafQuality monitoring and correctionSupplier management and development
  • Unilever
    Buyer Blender And Tea Supply Manager
    Unilever Feb 2002 - Sep 2004
    -Tea supply management- Sourcing teas from around the world- Developing suppliers- development of special custom-made products- Blending teas for UK, POLAND, RUSSIA, Middle East- Fruit and Herb blending- Project management and implementaion
  • Unilever
    Private Contracts Procurement Manager, Tea Export Manager, Marketing Manager Brooke Bond East Africa
    Unilever Sep 1990 - Jan 2002
    Private Contracts Manager- Supplier development and management- Pricing mechanism development and implementation- market analysis- volume and price forecasting- Buying short term and long term contracted volumes for markets around the world.Marketing Manager , Export ManagerTea Quality adviseMarketing and sales of raw tea to Export markets 45 million kgsNew and innovative product developmentKey customer managementExport marketing to destinations around the worldProcessing advisoryGraduate Trainee 1900-1993

Joyce Maina Education Details

  • University Of Nairobi
    University Of Nairobi
    Business, Marketing, Commerce, Economics

Frequently Asked Questions about Joyce Maina

What company does Joyce Maina work for?

Joyce Maina works for Bird & Blend Tea Co. B Corp

What is Joyce Maina's role at the current company?

Joyce Maina's current role is Head Of Tea.

What schools did Joyce Maina attend?

Joyce Maina attended University Of Nairobi.

Who are Joyce Maina's colleagues?

Joyce Maina's colleagues are Emma Shields, Rob Holdroyd, Rebecca Lloyd, Indeg May Cameron, Ellen Masey, Ceara Quinn, Lee Slocombe.

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