Bringing credible expertise, experience and industry insight to the tea industry through advisory and training services. I know tea, I teach tea, I do tea. "My purpose is to create a symphony of growth, innovation and delight for tea and tea people, whatever they do with tea, wherever they do tea." I work to help create a sustainable and lucrative global tea industry that nurtures those at the bottom of the value chain while delighting tea drinkers and attracting new people to tea, therefore creating innovative opportunities for the industry and growing the total tea pie!With over 30 years of experience as Tea Master and Tea Expert on the global tea scene, I offer Tea advisory services covering the entire value chain: from growing to market access and execution, as well as consumer engagement. Working with you to create credible tea industry solutions through unrivalled knowledge, skill and expertise.
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Head Of TeaBird & Blend Tea Co. B CorpBrighton, Gb -
Founder And DirectorCambridge Tea Consultancy Sep 2019 - PresentCambridge, United KingdomCambridge Tea ConsultancyExpert Tea Advisory, Consulting and Education covering the entire tea value chain : From growing, production and value addition to Market execution and consumer engagement.We offer you unrivalled experience, expertise, credibility and great passion for tea to help you know the product and industry better, and to grow your tea business. Tea Training : -I teach TEA. Find out all you ever wanted to know about tea.*Tea Sommelier Program TEA 101-108 Become a certified tea sommelier with the Tea and Herbal Association of Canada program.* Taster Training - Foundation, Intermediate and Master blender levels.Communication & ConnectionTalking tea, and connecting you to tea peoplehttps://www.cambridgeteaconsultancy.com/ -
DirectorEuropean Speciality Tea Association (European Tea Society) Jun 2021 - PresentVision.A membership-based association built on foundations of collaboration, expertise and the power of shared knowledge.Mission.The European Speciality Tea Association is an inclusive organisation whose mission is to create and inspire excellence in the speciality tea community through innovation, research, education and communication.Core Values.Dedicated to building an industry that is fair, sustainable, and nurturing for all, European Speciality Tea Association draws upon years of insight and inspiration from the tea community# Collaborative# Expertise & knowledge# Ethical# Dynamic & diverse# Forward looking -
International ConsultantInternational Trade Centre Nov 2020 - PresentGeneva, SwitzerlandTRADE IMPACT FOR GOOD#trademattersITC puts trade-led growth at the centre of its work in developing countries. Practical support for trade-led business - The world faces monumental economic challenges, with the most vulnerable battered by social and economic instability. We at ITC are working to change this through trade for good.We offer small businesses, policymakers and business support organizations in developing countries an array of trade-related practical training, advisory services, and a wealth of business intelligence data.We help micro, small and medium-sized businesses become more competitive and help to create better regulatory environments for trade.We are empowering women, youth and refugees through jobs. Through our programmes, projects, services and data, we are helping drive digital connectivity and a global transition to green, sustainable trade. -
Chair Of The Board Of DirectorsRwanda Tea Packers Ltd Oct 2019 - May 2021 -
Executive Board MemberUk Tea & Infusions Association Jan 2018 - Aug 2019 -
Senior Global Beverages Expertise ManagerUnilever Nov 2017 - Aug 2019Colworth Park, BedfordGlobal Internal Consultant : all things Tea.Tea Master. Tea Expert. Tea Trainer and Educator. Tea Advisor - Training : tea tasting, grading,blending - Global Blend innovation and renovation- New blends creation- Global NPD - Advisory to Tea Processing- Advisory on tea sourcing, buying, blending- Blend Optimisation and value improvement - Blend Enhancement- Global tea quality custodian and arbitration - Consulting to Marketing, RND, Supply chain- Translating trends into products- INNOVATIVE ways to do tea (tasting, tea language, production, systems, blending) - Customer pitch : knowledge based selling- Product activation -
Tea And Infusions Expertise Manager- Europe And Global Brooke Bond BrandsUnilever Mar 2016 - Oct 2017Sharbrook, BedfordshireExpert guidance and advisory to the European business on all things Tea- Blending- Buying- Sourcing- processing- Specification- Sustainability- market analysis and landscaping- Translating trends into products- Blend development and renovation- knowledge based selling and customer pitching- blend optimisation- Quality arbitration -
Senior Tea BuyerBettys & Taylors Of Harrogate Oct 2014 - Mar 2016Harrogate, United KingdomSourcing and buying quality teas from around the world.Contract negotiationBuying plan and stockholding formulationSupplier development and managementTraining suppliers on tea quality deliveryMarket analysisBuying forecasting: volume and price -
Senior Taster, Buyer And BlenderTata Global Beverages Oct 2006 - Sep 2014London, United KingdomTaster, buyer and blender of all teas, botanicals and flavours.Excellent international experience across marketsTraining junior tastersBuying and contract negotiation for large volumes of tea from world marketsSupply chain management.Blending and new blend developmentMarket development ; UK, USA, Canada, Pakistan, IndiaSupplier development and management : sustainability, long term supply
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Senior Buyer And BlenderR.Twining And Company Limited Jan 2005 - Sep 2006Andover, Hampshire, United KingdomBuying and blending fine teas for Europe, UK, Ireland and the USABlending and new blend development including capsulesSourcing teas from Sri Lanka, Kenya, IndonesiaBuying and blending black tea, green tea and decafQuality monitoring and correctionSupplier management and development -
Buyer Blender And Tea Supply ManagerUnilever Feb 2002 - Sep 2004-Tea supply management- Sourcing teas from around the world- Developing suppliers- development of special custom-made products- Blending teas for UK, POLAND, RUSSIA, Middle East- Fruit and Herb blending- Project management and implementaion -
Private Contracts Procurement Manager, Tea Export Manager, Marketing Manager Brooke Bond East AfricaUnilever Sep 1990 - Jan 2002Private Contracts Manager- Supplier development and management- Pricing mechanism development and implementation- market analysis- volume and price forecasting- Buying short term and long term contracted volumes for markets around the world.Marketing Manager , Export ManagerTea Quality adviseMarketing and sales of raw tea to Export markets 45 million kgsNew and innovative product developmentKey customer managementExport marketing to destinations around the worldProcessing advisoryGraduate Trainee 1900-1993
Joyce Maina Education Details
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University Of NairobiBusiness, Marketing, Commerce, Economics
Frequently Asked Questions about Joyce Maina
What company does Joyce Maina work for?
Joyce Maina works for Bird & Blend Tea Co. B Corp
What is Joyce Maina's role at the current company?
Joyce Maina's current role is Head Of Tea.
What schools did Joyce Maina attend?
Joyce Maina attended University Of Nairobi.
Who are Joyce Maina's colleagues?
Joyce Maina's colleagues are Emma Shields, Rob Holdroyd, Rebecca Lloyd, Indeg May Cameron, Ellen Masey, Ceara Quinn, Lee Slocombe.
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