Data Scientist
Current• Led annual Over-the-Air Factor calibration project, completing factor calculations, impact analysis, and implementing improvements including: Inscape SmartTV data integration, respondent data imputation, filtering process refinement and script automation to enhance accuracy by 30% and increase competitiveness of Comscore’s local measurement projections.• Investigate and deliver audit reports to the Media Rating Council and business clients through storytelling and descriptive regression… Show more • Led annual Over-the-Air Factor calibration project, completing factor calculations, impact analysis, and implementing improvements including: Inscape SmartTV data integration, respondent data imputation, filtering process refinement and script automation to enhance accuracy by 30% and increase competitiveness of Comscore’s local measurement projections.• Investigate and deliver audit reports to the Media Rating Council and business clients through storytelling and descriptive regression graphs that elucidate factor calculation operations and audience viewing pattern impacts to ensure adherence to industry standards and acquire MRC and JIC accreditations.• Develop station coverage web scraping methodology using Selenium Webdriver and BeautifulSoup libraries, and merge operator website data with Comscore’s internal database to provide station-level projections, while teaching the process to team members and expanding the project scope to include additional operators and package types. Show less
