Responsible for sales/marketing/technical support of Gourmet Chocolate sales for China/HK/Macau.Lead a team of > 10 persons ( sales / marketing / technical advisors ).Manage entire sales/marketing/HR budget for the designated market, measured by sales volume, EBIT achievement, key focus area development, follow global/regional policy yet adapt effectively into local business reality/environment.Outstanding performance: Strong double digit growth for two consecutive years, doubled the business of focused brand. Effective and local relevant marketing campaigns, brand awareness significantly increased in local market. Turned around relationship with major distributors/customers, confidence of all stakeholders have been boosted and motivated. People management: Manage a team of 15 persons composed of sales / marketing / technical support functions. Set clear and measurable targets and communicate clearly to team members to manage / track performance. At the same time, lead by sample to demonstrate and coach team members. Motivate by encouraging trials with a very open mind.

Responsible for Borges China business ( including Retail, B2B business ).Started from scratch the Borges olive oil retail business, from Metro, Auchan, City Shop, etc., as well as promoted private label business. Within two years, from one representative office upon joining turned into a branch company in Shanghai, China. Hired three people ( before, working as one person one team in China ).Also cultivated Hong Kong market, identified the first distributor, followed until the first container arrival @ Hong Kong.

Worked as a Key Account Manager in EMU, report to Channel Manager, managing local KA chains ( Suguo, Zhejiang LianHua, CVS chains ). Work closely with buyers, trade marketing and field sales team to design promotion, list new products, annual contract negotiation, in order to reach the annual sales targets, as well as quarterly-set priorities.

Responsible for sales/marketing of Valio retail butter and cheese business development in China ( start from scratch ), in close collaboration with distributor / line manager in Helsinki. Launched the retail butter and cheese business in China in 2003.Also responsible for sales/marketing of Valio bulk butter for foodservice channel in China, kept working with existing distributor, while developed one more distributor to cover different market, Valio bulk butter import to China was ranked @ No. 2 ( only after New Zealand ), one year after my start.