Joyce Tan Email & Phone Number

Job Scope:• Build and execute marketing initiatives with distribution partners to drive business growth.• Plan ASEAN-wide marketing campaigns across multiple distributors, ensuring alignment with Cisco's priorities.• Provide strategic support to distributor marketing teams, enabling them to run effective marketing campaigns that support channel activation and partner recruitment.• Act as a trusted advisor to distributors, ensuring their activities align with Cisco's goals to maximize impact.• Manage the marketing program to enhance demand generation and lead tracking for Cisco products.• Oversee budget allocation for channel activation activities and ensure optimal ROI.• Consistently measure and review the performance of marketing initiatives, presenting quarterly updates to stakeholders.• Collaborate on the creation of content ensuring timely communication with partners across the region.

Malaysia

Job Scope:• Lead the development and execution of comprehensive marketing strategies that effectively reach target audiences, drive sales, and align with the company's objectives.• Collaborate closely with channel partners to develop and implement impactful co-marketing plans that achieve mutual business goals.• Drive successful product launches through strategic planning, market research, competitive analysis, and targeted promotions to communicate the product's value proposition and generate demand.• Oversee the creation of compelling marketing materials and POSM, such as in-store displays, demo units, and promotional materials, to enhance brand recognition and effectively convey product benefits.• Manage and provide strategic guidance to creative team and agency across social media content, design direction, and media buying strategies to ensure alignment with the company's brand and goals.• Plan and execute diverse marketing activities encompassing digital marketing, public relations, advertising, sales and promotion, roadshows and events to increase brand visibility and drive sales.• Engage key opinion leaders (KOLs) to strengthen the brand image and maximize product visibility.Identify and pursue sponsorship opportunities aligned with the company's brand image and marketing objectives.• Collaborate cross-functionally with sales, product development, and customer service teams to ensure alignment of launch activities with business objectives.• Monitor and review marketing campaign KPIs and ROI to optimize activities, identify areas for improvement, and make necessary adjustments.• Manage and optimize the marketing budget to maximize impact and return on investment.• Stay updated on market trends and competitive landscape, identifying growth opportunities and adapting strategies accordingly.

Kuala Lumpur, Malaysia

Job Scope:• Led marketing planning, budgeting, and project management, optimizing workflows and processes to drive efficient execution of strategic and integrated brand communication plans across various projects.• Assisted Taiwanese companies in establishing their presence overseas and raising their profiles in Malaysia markets through developing and overseeing various promotional drives and marketing campaigns, including participation in trade missions, specialized marketing missions, and international trade fairs.• Conducted market research, analyzed industry trends and provided crucial up-to-date information for Taiwan businesses expanding into international markets.• Provided consultation on business alliances, connected international firms with suitable Taiwanese partners and fostered mutually beneficial collaborations.• Collaborated closely with the Taiwan government to support the implementation of trade policies and initiatives.• Planned and executed a diverse range of corporate events, exhibitions, conferences, and roadshows, elevating corporate branding and strengthening market presence.• Coordinated with various third-party agencies to ensure brand standards and usage guidelines were aligned across all marketing collaterals and materials.• Prepared monthly management reports and managed project claims, providing accurate and timely updates on project progress and financials.

Kuala Lumpur, Malaysia

Job Scope: • Engaged with customers in a personalized manner, actively listening to their ideas and acting as a knowledgeable and supportive advocate.• Provided expert recommendations, presented various options, and addressed customer inquiries related to home furnishings.• Assisted customers throughout their showroom experience, guiding them from initial consultation to final purchase, ensuring a comprehensive range of products, industry-leading financing options, and additional services were available for their complete satisfaction.

Kuala Lumpur, Malaysia

Job Scope: • Prepared and delivered engaging lessons to diverse classes, catering to varying ages and abilities.• Conducted thorough research to stay updated on subject matter and developed innovative curriculum materials.• Established a supportive and productive learning environment by building rapport with students.Monitored students' utilization of learning resources and ensured an optimal classroom environment.• Successfully prepared students for qualifications and external examinations.

Bachelor'S Degree, Marketing, Upper Second Class Honours (1St Division)

Activities and Societies: Youth Christian Fellowship, World Vision MalaysiaVice President - Youth Christian Fellowship SEGi College Kuala.

Diploma In Marketing, Marketing, Cgpa 3.9

Activities and Societies: Youth Christian FellowshipLiaison Officer – Youth Christian Fellowship SEGi College Kuala Lumpur • Gather.