Joyce Tan Email & Phone Number

Singapore

Achieved annual FY24 sales target, and 24% increase in YOY sales.Expanded market with onboarding of new channels, including Fairprice Online, TikTok shop, PandaMart, GrabMart, Robinsons, Wondershop, BHG Online and YSG. Oversaw major campaign ideation and planning for annual marketing calendar, including A&P budget management, sku demand forecasting, sales target setting, postmortem reviews, and driving digital sales for key B2B (e.g., Redmart, Amazon) and B2C players (e.g. Shopee, Lazada, Fairprice Online).Effective Customer Lifecycle Management through paid ads, executing tailored strategies across platforms like Meta, TikTok, and Google. Tracked key metrics like CPA, CPM, CTR, ROAS, and CLV to optimize paid campaigns and ensure they effectively guide customers from discovery to repeat purchase and advocacy.Spearheaded project to create new site otsi.sg as a one-stop shopping site, overseeing website design, user journey, SEO, user friendliness and user funnel. Ran lead generation campaigns through EDMs, quotation forms and WhatsApp direct messaging. Optimise SERPs with competitor keyword analysis, revision of on-page/ off-page SEO, and source/page tracking with GA4.Social media management and affiliate marketing, working closely with KOLs and livestreamers. Stay abreast of Singapore market trends, gaining insights into consumer behaviour and new growth opportunities. Develop new products, strategic roadmaps and GTM strategies for 9 brands, considering market analysis, product-market fit, and target audience pain points.

Singapore

Drove a revenue growth of 15%, generating $120k incremental sales across brand.com and 6 marketplaces.Increased web traffic and conversions through creation of new website, improving UI/UX design and user journey, improving SEO, running impactful paid ad campaigns and increasing average CTR and clicks for EDM campaigns.

Singapore

Drove revenue growth by 30%, generating over $100k incremental sales. Spearheaded creation of 7 new brand stores on 5 new marketplaces. Oversaw strategic campaign planning for 7 brands on marketplaces (Lazada, Shopee, Redmart, Zalora, Amazon) and brand.com (Shopify).

Singapore

Ran on-page SEO campaigns, optimizing SERPs through inclusion of target keywords.Increased website purchases and engagements through A/B testing of paid ad & EDM campaigns.Increased brand awareness and brand equity through influencer and social media marketing.Successful event planning and execution of #TSWeeet Warehouse Sale and Tampines 1 outlet grand opening, including sponsorship sourcing for attractive goodie bags.

Orchard, Singapore

Project management for A&P promotional campaigns for migrant populations.

Singapore

Understand client-therapist dynamics through on-site participation in therapy sessions.Manage therapy and assessment enquiries, score assessments (e.g., BRIEF forms, Conners forms, BASC forms), and write reports for WISC-V, WIAT-II, IVA-2, Conners-III, NEPSY-II, and NARA.

Singapore

Planned and executed Attack of the Cyber Menace Roadshow from 27th May - 31st May 2013: a collaboration between m:idea and Assurity Trusted Solutions Pte Ltd, @ Ngee Ann Polytechnic. - Secured band performance with The Sam Willows.Planned and executed HYPEd Up! 2013: 27 July 2013 @ The Cathay.- Attracted over 3786 attendees - Event performers: The Final 1 contestants, Dropbeat Heartbeat, Aspectrum, Silhouette, Natalie Hiong, Urban Terrain Groovers, Siren and Mickael Bellemene.- Over $12,000 cash sponsorship from BRAND'S, Curtin university, Management Development Institute of Singapore, Ngee Ann - Adelaide Education Centre, Kaplan Singapore, SP Jain School of Global Management, and James Cook University Singapore.- Product sponsorship from SaSa, Pokka, Zouk, Gumtoo, and Love, Bonito.

Bachelor Of Social Sciences - Honours With Distinction, Psychology, 4.3

Diploma With Merit, Mass Communication/Media Studies