Maintained and recruited exhibitors for the West Coast gift shows, priority on customer service through entire cycle: from initial contact to booth set up to renewal.Developed and executed marketing strategies designed to maximize booth sales, enhance industry relationships, and diversify the merchandising mix.Attended competitive shows and events identified and signed on new markets, educating prospects on benefits of a trade show to benefits of our specific industry Communicated directly with show managers and vp on revenue/space tracking reportsManaged exhibit sales representative; delegate, motivate, and educate.Interfaced with show contractors, convention center staff, and support departments.

Cultivated new and current client relationships by providing comprehensive marketing analysis and proposals. Introduced and integrated online/print/custom publishing presentations.Researched the publication's industry and qualified circulation: medical industry with (IMAGING ECONOMICS) and the hospitality-convention center industry with EXPO MAGAZINE to reinforce educated marketing proposals.Communicated directly with publishers, editorial, and production regarding revenue updates, forecasts, and the implementation of new sales growth plans.Planned, scheduled, and executed all sales calls, trade shows, and industry conference travel throughout the US.

Maintained and grew client base for several publications in the communications and school/university markets. US territory.Researched industries: telecommunications with URGENT COMMUNICATIONS, WIRELESS WORLD, CELLULAR & MOBILE INTERNATIONAL MAGAZINES) the education industry (AMERICAN SCHOOL & UNIVERSITY) reinforcing an educated marketing proposal, awarded 1994 Salesperson on the Year award.Developed client base for an international magazine. Participated as the first sales team to publish a Chinese language edition. Coordinated the logistics for international travel to trade shows abroad.

Executed all duties of Ad Production: order entry, trafficking, design layout, impositions, media requests, and database maintenance. Promoted from Ad Production Coordinator to Classified Sales manager. Oversaw classified section for 4 communications publications. Responsible for maintaining and increasing sales revenue.

Owned and operated a store front window design partnership. Implemented unique designs and installation of store front window displays, from single specialty shops to regional mall. Executed all business aspects, from creating a business, to the initial client contact to budgets, order fulfillment, construction, and execution. Career HighlightsIntegral member of Chinese-language launch of domestic wireless publicationTop Sales with the new online launch of "Ask-the-Expert" sponsorships.Intertec Publishing Salesperson of the yearExceeded goals on start-up business, securing single store front to malls.Met and exceeded quotas for gift shows in challenging times.