Joyce Watts

Joyce Watts Email and Phone Number

🙌 Kick-ass Content Marketer | Words, Photos & Video Production | SEO | Email Marketing | Social Media @ Mainstreet Australia
melbourne, victoria, australia
Joyce Watts's Location
Melbourne, Victoria, Australia, Australia
About Joyce Watts

I help busy business owners to:☀️ share their story through words, images & video; and ☀️ connect with their ideal customers through SEO, email marketing & social media. 🙋🏻‍♀️HOW I’M DIFFERENTI am not a content marketer sitting in an ivory tower! I have practical, on-the-ground experience building sustainable online businesses (while juggling two kids). ➡️ Biz #1: TOT: HOT OR NOT is Melbourne & Regional Victoria’s biggest family travel website.-1.2 mil visitors viewing 3.2 mil pages in 12 months -25k email subscribers-40k social media followers➡️ Biz #2: Bright Smart takes all my content production & digital marketing knowledge to help other business owners. ✅ WHAT I DO ✅ Content productionNeed engaging copywriting, beautiful images or impactful video? I craft stories that people want to read and watch - plus spreadsheets, call sheets & shot lists are my friends. ✅ Digital marketingWhat’s the point in having great content if no one sees it? I focus on the ‘Big 3’ high leverage areas of organic digital marketing:➡️ SEO - I unlock the jargon behind Search Engine Optimisation so you don’t have to rely on ads for traffic. ➡️ Email marketing - email marketing has a 122% ROI compared to social media! I have built a loyal fan base of 25k people and I can help you do the same.➡️ Social media - Facebook & Instagram strategy and management to build community.'Done-for-you' implementation or ‘Done-with-you’ coaching and training - it’s up to you! 🎤 SPEAKER & TOUR GUIDEAs an ex-lawyer, I *love* public speaking! I develop and present in-person and virtual workshops with a passion for serving others. I pack a lot of value into my sessions and NEVER ship out the same snooze-worthy slide decks, delivered in a droning monotone. As an experienced panellist I have discussed topics as diverse as feminist parenting to being a woman in the law. I’m also an ex-food blogger so love showing off Melbourne to hungry foodies with bespoke food tours. 🤝ALL ABOUT COMMUNITYThrough my businesses I have developed a high profile in Melbourne. I've even been in a Bank of Melbourne TV ad and Highpoint Shopping Centre billboard!I'm also one of the admins of the Inner West Women's Hub, a Facebook group of 2000+ female business owners in Melbourne's inner west. I encourage conversation, offer business advice and shine the spotlight on others.😀 CONNECT WITH MENetworking is not a dirty word - it's about creating a genuine connection.Click “Connect” & include a note but don't sell in your invite 💩➡️ joyce@brightsmart.com.au

Joyce Watts's Current Company Details
Mainstreet Australia

Mainstreet Australia

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🙌 Kick-ass Content Marketer | Words, Photos & Video Production | SEO | Email Marketing | Social Media
melbourne, victoria, australia
Website:
mainstreetaustralia.org.au
Employees:
4
Joyce Watts Work Experience Details
  • Bright Smart Media Services Pty Ltd
    Founder
    Bright Smart Media Services Pty Ltd Sep 2020 - Present
    Melbourne, Victoria, Australia
    ☀️I help businesses to share their stories through evocative words, beautiful images and impactful video and to connect with their ideal customers through Search Engine Optimisation (SEO), Email Marketing and Social Media. I offer 'Done-for-you' digital marketing implementation or ‘Done-with-you’ digital marketing coaching and training.My skills include:• Interviewing business owners to extract the heart of their story and the ‘why’ of their businessCopywriting for storytelling - because people buy from people that they know, like and trust;Copywriting with a tourism/destination marketing focus to encourage increased visitation and ‘dwell time’;Developing and managing content marketing campaigns, including working with specialists in digital ads, PR, photography and videography;Content production services to ensure that content projects are well-organised, run on time and to budget;Delivering content projects for City of Maribyrnong, Melton City Council, Brimbank City Council, North & West Melbourne Precinct Association and Newport Traders Association;• Managing a remote team, including working with specialists in digital ads and PR and virtual assistants.Find it at www.brightsmart.com.auConnect on socials @brightsmartau
  • Tot: Hot Or Not Melbourne'S Biggest Family Travel Site
    Founder
    Tot: Hot Or Not Melbourne'S Biggest Family Travel Site Aug 2010 - Present
    Melbourne, Victoria, Australia
    🌈 Inspiring families to create happy memories.I publish Melbourne and Victoria’s biggest family travel blog. It features 1000+ curated tips, ideas & inspiration for things to do with kids in Melbourne, Regional Victoria & the world. I make family fun easy!In the past 12 months, the site has received 1. million visitors and 3.2 million page views. My team and I also manage a social media community of 39k people across Facebook, Instagram, Twitter, Pinterest and YouTube. My skills include:• Delivering content marketing campaigns and producing written and visual content for major tourism attractions such as Museums Victoria, Zoos Victoria, The LUME Melbourne, City of Melbourne, Arts Centre Melbourne, National Gallery of Victoria, ACMI, Luna Park, SEA Life Melbourne Aquarium and Legoland Melbourne;• Producing written and visual content for local destinations such as Highpoint and Eastland and general lifestyle or parenting brands such as Merry People, Active Truth, ZAAP and Ecosa;• Managing affiliate relationships through affiliate networks in Australia and internationally;• Collaborating with with PR agencies for media events and product reviews;• On-Page SEO optimisation (keyword research, keyword optimisation), email marketing and social media management; • Monetisation strategies based on several income streams including direct advertising, CPM advertising, affiliate partnerships, sponsorship/influencer campaigns and own products; and• Managing a remote sales team plus content contributors, virtual assistants and ad managers. Find it at www.tothotornot.comConnect on socials @tothotornot
  • Mainstreet Australia
    Committee Member
    Mainstreet Australia Nov 2022 - Present
    Melbourne, Victoria, Australia
    I’m passionate about supporting great main streets, thriving small businesses and vibrant places for people to come together. As a Committee Member I’m part of the organisation that focuses on advocacy, networking, events and thought leadership when it comes to the importance of main streets for our communities.
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  • Cyclestyle
    Owner
    Cyclestyle May 2010 - Present
    Melbourne, Victoria, Australia
    CycleStyle is an online store selling stylish bike accessories for the urban cyclist. Everything is practicable and fashionable!
  • Western Melbourne Tourism
    Communications Consultant
    Western Melbourne Tourism Jun 2020 - Sep 2022
    Melbourne, Victoria, Australia
    Western Melbourne Tourism Inc (WMT) is an urban regional tourism board incorporated for the purposes of developing a stronger more competitive tourism sector in Melbourne’s west. As the Communications Coordinator, my role is to support the Executive Officer and the WMT Board in delivering the WMT marketing and communications and project activities.My role includes: development and management of the stakeholder database; maintaining, updating and publishing content for the WMT Wordpress website.  project management support of WMT projects eg Westside Crawls developing written communications eg submissions to Visit Victoria, monthly e-news; assisting in the planning and implementation of industry events eg Conversations on Recovery curating, copywriting and publishing content on WMT social media channels (Facebook, Instagram, LinkedIn); and undertaking other general administrative support tasks as may be required by the WMT Board and itsExecutive Officer.
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  • Hobsons Bay City Council
    Facebook Group Moderator
    Hobsons Bay City Council Apr 2020 - Sep 2020
    Melbourne, Victoria, Australia
    Hobsons Bay City Council sought a moderator to support and moderate the ‘Hobsons Bay Business Network’ Facebook group. The purpose of the Facebook group was to provide local businesses from all sectors the opportunity to connect and exchange valuable information in the midst of the Coronavirus (COVID-19) pandemic environment. The role of the moderator was to:- play an active and visible role in building engagement and interaction in the Hobsons Bay Business Network Facebook group; - encourage input from local business owners; - ensure the group tone remains positive and relevant; and - be of assistance to businesses during this difficult period.I was contracted to manage a Facebook community of approximately 500 members from April 2020 - September 2020. I was responsible for:- promoting the group to relevant businesses through my personal and business networks;- designing and implement a simple social media strategy for the group's activities;- scheduling post prompts;- researching and publishing engaging text, image and video content to encourage interaction between group members;- sharing articles, updates and programs as provided by Council and other key stakeholders.- monitoring and contributing to the group;- responding to enquiries and comments in a timely manner; - moderating posts, comments and conflict between members; and- analysing the group's insights weekly and refining group conversation efforts accordingly. In addition to the Facebook group management, further deliverables included:- Online research;- Building relationships with businesses and local media;- Staying up to date with latest government business-related information;- Liaising with Council staff and contractors; and- Debrief/feedback meeting after the period of engagement.
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  • Wheelie Good Fun
    Founder
    Wheelie Good Fun Apr 2015 - Sep 2020
    Melbourne, Victoria, Australia
    Creative Producer of Family Friendly Events with a sustainability focus.
  • Oakton
    Legal Counsel
    Oakton Oct 2009 - Jan 2011
    Melbourne, Victoria, Australia
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  • Discovery Communications Europe Limited
    Vice President Legal Affairs
    Discovery Communications Europe Limited Feb 2008 - Feb 2009
    London, England, United Kingdom
  • O2 (Telefónica Uk)
    Legal Counsel
    O2 (Telefónica Uk) Mar 2007 - Feb 2008
    London, England, United Kingdom
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  • King & Wood Mallesons
    Solicitor
    King & Wood Mallesons Mar 2003 - Mar 2007
    Melbourne, Victoria, Australia
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Joyce Watts Education Details

Frequently Asked Questions about Joyce Watts

What company does Joyce Watts work for?

Joyce Watts works for Mainstreet Australia

What is Joyce Watts's role at the current company?

Joyce Watts's current role is 🙌 Kick-ass Content Marketer | Words, Photos & Video Production | SEO | Email Marketing | Social Media.

What schools did Joyce Watts attend?

Joyce Watts attended The University Of Queensland, University Of Melbourne, The University Of Queensland.

Who are Joyce Watts's colleagues?

Joyce Watts's colleagues are Alli Price, Olivia Mclean.

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