Joyce Yang Email & Phone Number

台北市

1) AI-Powered Product • In charge of AI projects for digital transformation, directly report to C-level stakeholders. • Brought in CN, JP solutions, curated GTM strategies with marketing assets, video, speech, etc.• Work cross-functionally to manage business needs versus technical constraints, externally & internally, to maximize business benefit while building great customer experience.#key success :- launched the AI assistant tool with 40% UU, 10% growth rate in… Show more 1) AI-Powered Product • In charge of AI projects for digital transformation, directly report to C-level stakeholders. • Brought in CN, JP solutions, curated GTM strategies with marketing assets, video, speech, etc.• Work cross-functionally to manage business needs versus technical constraints, externally & internally, to maximize business benefit while building great customer experience.#key success :- launched the AI assistant tool with 40% UU, 10% growth rate in groups.- KOL Searching Platform, Social Listening Platform, Performance ads Creator2) MarTech Product -Customer Data Platform (CDP) • Deployed CDP for clients, integrated online/offline data, tracking.• Optimize DMP Taxonomy mapping rate by label cleaning.• Orchestrate training materials for clients, partenrs. Show less

台灣 Taipei City 信義區

電通集團獨家網紅系統開發 the 1st KOL marketing product• Initiated the project by utilizing master's research Social Network Analysis• development from 0 -1, planned GTM, and optimization strategies.

台灣 臺北市

* MarCom | Branding | Product Marketing- 2021 Planning Supervisor - 2020 Senior Planner- 2019 Planner• Manage & Plan MarCom Strategy, Message for OTV/TVC, and execute ATL/BTL IMC campaign.• Investigate market trends, audience insight with both Quantitative and Qualitative research.• Work Cross-Functionally with internal (e.g., sales, copywriter, media planner), and external (e.g., KOL agency, social listening, big data MarTech, research firm) to manage clients… Show more * MarCom | Branding | Product Marketing- 2021 Planning Supervisor - 2020 Senior Planner- 2019 Planner• Manage & Plan MarCom Strategy, Message for OTV/TVC, and execute ATL/BTL IMC campaign.• Investigate market trends, audience insight with both Quantitative and Qualitative research.• Work Cross-Functionally with internal (e.g., sales, copywriter, media planner), and external (e.g., KOL agency, social listening, big data MarTech, research firm) to manage clients campaign.• Led Cross-Regional project with dentsu Japan, focus on Generation Z research.#Key Clients: 花王（SOFINA, Laurier, Liese), UNIQLO, Family Mart, Waston, LINE, SONY Show less

台灣 臺北市

• Achieved fans growth by managing FB Fan pages with Content Strategy & ad solutions.• Increase page view, by optimizing website's content, framework to improve SEO ranking• Create Marketing Assets for Offline Event (e.g., press conference, focus group).

Master'S Degree, Master Of Communication And Technology

・Social Network Analysis Lab 社會網絡分析研究室 ・Teaching Assistant & Research Assistant of SNA Relevant Course: * Research on Social Network.

International Program In Liberal Arts

* Organized International events for local resident with overseas students & Sendai Chamber of Commerce and Industry. * Responsible.

Bachelor, Japanese Language Study