1. Brand Strategy Management and Communication Management Comprehensive management of specified brand to achieve 60 million liter volume and 15 million US$ turnover annually Based on consumers, channels, competitive product research and insight, with data analysis to set up the annual brand plan and long-term brand strategy, design effective brand development mechanism for channel and consumers Land brand strategy into comprehensive B2B2C brand communication and action plan. Integrate ATL and BLT activation and resource, customize the communication and business plan for multi-channel in line with the brand communication target, brand essence, channel characteristics and the goal of business communication. Lead creative development and support mechanism build up. Lead cross-function cooperation, to promote and ensure the effective implementation of marketing activities and mechanisms, as well as the tracking of effect Work closely with channel team to integrate ATL and BTL brand communication Work closely with global marketing team to leverage resource and platform, and also expand influence power via effective communication2. Product Portfolio Management Pricing study with market intelligence and competitor analysis, to ensure competitive affordability of portfolio Handle new product lunch projects at dense frequency, smoothly coordinate with supply chain team and sales team to settle down launch plan and launch landing Responsible for POSM creation and design with close work with agency3. Project Management and innovation management Lead product innovation projects with strategic focus and deep market understanding, drive successfully inner source to finish innovation product launch project Lead the resource from cross-function team, to build up team cooperation and project rules, with strong commitment of achievement

 Lead development of brand communication App, support NPD 360 degrees creative design Support brand sponsorship trade interactive mechanism and related creative design Lead annually 40+ new product launch projects for professional channel, multi-functional interface with strong commitment Develop product positioning and story for key new launch, manage product portfolio for 10+ key accounts Design new launch campaign package as well as brand communication platform and lead execution under strict timeline

1. Independently manage two key accounts, take leader role in business development BYD：Annual turnover - RMB 7.5 million NAVECO：Annual turnover - RMB 1.2 million 2. Develop account business strategy and tactics, fulfill sales target successfully with 20% over plan, turn negative profit into positive profit winner3. Relationship keeper with customer/distributor, and action as business opportunity identifier, pusher, negotiator and follower4. Internal and external resource organizer, lead different stakeholders to fulfill business goal

 In charge of E&D Quarterly Newsletter to share ATL and BTL updates to Asia-Pacific region Drive 2009 motivation program mid-year unique experience event Drive 2010 motivation program planning