Joyce Yu Email & Phone Number

Edmonton, Ab, Ca

- Content web strategy and e-mail marketing strategy- Consultation on digital wireframes and content for company webpages- Consultation on Google Analytics and how to leverage data to maximizeaudience engagement - Paid advertising for web and social media (including SEO, AdWords and socialmedia ads)

Edmonton, Alberta, Canada

I am currently a contract instructor with NAIT's Continuing Education Digital Marketing program. NAIT is partnered with the Digital Marketing Institute to offer a training program that covers key concepts in digital marketing, including social media marketing (paid and organic), email marketing, Google ads, Google analytics and SEO. Students can take the Digital Marketing Institute exam and earn their certification.

Edmonton, Alberta, Canada

Edmonton, Canada Area

- Ensures the strategic development of social media engagement to provide support for the goals and objectives of the Office of Advancement, the Alumni Association and the University of Alberta-Aligns social media efforts with overall business goals to generate awareness, event attendance and online giving for Advancement campaigns/events - Integrates social media marketing plan with advertising and marketing campaigns and New Trail magazine - Responsible for tracking social media metrics, reporting to Director and Senior Director, making strategic short‐ and long‐term adjustments where appropriate.- Ensures the strategic development of email and mobile communications outreach to provide support for the goals and objectives of the Office of Advancement, Alumni Association and the University of Alberta- Evaluates, recommends and assists in the implementation of the necessarytechnical and support infrastructure for the continued development of segmented and strategic e‐mail and mobile communications/publications- Develops creative concepts and implementation plans for social media campaigns and monthly e-publications- Coordinates and maintains the email editorial and distribution strategy (including appropriate timelines and frequency) for all email campaigns to ensure alignment with broader Advancement communications strategy- Plans, compiles, edits, distributes and analyzes efficacy of the bi‐monthly electronic publications and all other digital communications and outreach efforts- Develops relationships with key stakeholders such as university students, volunteers, members of social networks, faculty, staff and the philanthropic community

Edmonton, Canada Area

- Crowdsourcing submissions of stories and photos of living in suburbia. Implemented narratives to the Vertcal Suburbia map - Geo-referenced historical maps of Edmonton for the Hypercities platform- Design and content creation for coffee table book to be published about Vertical Suburbia- Assists in updating social media and promoting different forms of crowdsourcing for projects- Assists in development of content and digital visualization for current and historical Edmonton maps- Developed prototype website for Vertical Suburbia- Assisted in curating digital and photo installation for Edmonton Pipelines exhibit in local gallery- Successfully launched #yeglongday initiative. Currently working towards launching #yeglongnight on multi social-media platforms to commemorate the longest and shortest days of the year in YEG.- Assisted with website design and current content development

Edmonton, Canada Area

- Lead content development, storyboard and design for educational smart phone game in collaboration with Telus World of Science- Assisted in narrative and content development for geo-locative smartphone game for the Old Strathcona Business Association- Interface design for FarPlay platform and content creation for Fort Edmonton Park history game- Helped create a coding schema for survey about female avatars and women players in games.- Compiled and summarized collected data using a modified content analysis methodology- Conducted literature reviews, prepared materials for students, summarized research interviews and researched courses with video game components in North American Universities

Edmonton, Canada Area

- Assists graduate Library and Information Science graduate students with tech- nical support for hardware and software issues- Teaching assistant for Information Architecture: Web Usability course- Assists with lessons concerning HTML, CSS, with smaller emphasis on PHP and MySQL- Organizes workshops for students to practice and review weekly coding les- sons

Edmonton, Canada Area

- Acts as liaison between project leaders and research assistants- Made contacts with fan members on Facebook to conduct user study survey- main contact for Facebook fans for research follow up- Data management for twitter metadata to analyze engagement between fans,community and industry members.- Responsible for writing briefs for industry member interviews and communitymanager involvement with the fan community.

London, United Kingdom

- Assisted with curation of stories, photos and videos about the Fall of the Iron Curtain for the Europeana 1989 story map- Assisted with curation of stories and photos about the First World War for the First World War Centenary story map- Prepared offline content with data and content management systems for online launch- Prepared daily social media for Twitter and Facebook on HootSuite Social Re- lationship Platform- Updated and managed weekly blog posts- Recruited volunteers and ran user tests for the Historypin interface

Edmonton, Canada Area

- Responsible for completing the archival and deposit for the Globalization pro- ject- Data management for archival material (edits on wiki, rewrites, and document creation)- Created interactive PDFs to simulate navigation of the completed website. De- posited digital copies of completed archive with University of Alberta Archives- Co-wrote paper for this project that has been accepted into the Digital Hu- manities Quarterly journal

Certificate In Publishing, Communication And Media Studies

Master Of Arts (M.A.), Humanities Computing/Digital Humanities

Bachelor Of Arts (B.A.), English And Film Studies/French Language Arts