Joyce Lawrence Email & Phone Number

Cleveland, Oh, Us

Solon, Ohio, United States

Solon, Ohio, United States

Solon, Ohio, United States

• Lead project teams to deliver projects on time and within budget to ensure success of commercial businesses.• Define key roles and responsibilities to develop highly effective cross-functional teams, in the US and Europe, to support key R&D projects for frozen pizza, frozen meals and sustainable packaging • Manage Stakeholders by determining appropriate check ins to maintain alignment and buy in throughout life of projects• Responsible for governance processes for all projects.… Show more • Lead project teams to deliver projects on time and within budget to ensure success of commercial businesses.• Define key roles and responsibilities to develop highly effective cross-functional teams, in the US and Europe, to support key R&D projects for frozen pizza, frozen meals and sustainable packaging • Manage Stakeholders by determining appropriate check ins to maintain alignment and buy in throughout life of projects• Responsible for governance processes for all projects. Communicate project status at key meetings to varied audiences. Show less

Solon, Ohio

• Responsible for creating innovation strategy and future pipeline for several brands including: Stouffer’s, Buitoni, DiGiorno, and newly created brands. Lead cross functional teams through entire Innovation process including idea generation, consumer research, product development and launching of new items in the market. • Responsible for all Innovation projects from Idea to Launch for Stouffer’s Multi-serve and Buitoni brands and projects for potential new brands. • Developed… Show more • Responsible for creating innovation strategy and future pipeline for several brands including: Stouffer’s, Buitoni, DiGiorno, and newly created brands. Lead cross functional teams through entire Innovation process including idea generation, consumer research, product development and launching of new items in the market. • Responsible for all Innovation projects from Idea to Launch for Stouffer’s Multi-serve and Buitoni brands and projects for potential new brands. • Developed and led Stouffer’s innovation launch of first to market frozen meal kits, in retailers August 2018, retailer acceptance far exceeded forecast. • Owner of Modern Cooking strategy for US Market. Liaison to brand managers on growing and future trends. • Work closely with R & D, in the US, Italy and Germany, on several current ongoing projects focusing on food products, future cooking trends, technologies and devices. Projects include partnering with top large and small appliance manufacturers and developing apps with digital startups, etc. • Responsible for Innovation team monthly immersions into trends and quarterly off sites to grow team.• Lead development of annual master plan and conduct monthly operational reviews for Innovation team.• Developed process and created cross functional team to lead monthly competitive knowledge building event for Foods Division consisting of 250+ people in Marketing, Sales, Product Development, R & D, Packaging, etc. This event drives awareness of competition at retail, restaurants and direct to consumer offerings through paneling and discussion by showcasing top 10-12 new items in market each month. Show less

Solon, Ohio

• Led large cross functional teams for several innovation and renovation projects using Stage gate process while working closely with R & D in the US and Italy for innovation product launches. • Responsible for ideation to reinvent Buitoni brand through renovating entire Buitoni portfolio to clean label ingredients and Non GMO certification. Brand experienced 5% growth year over year for two years following launch of project.• Developed and owned recipe strategy, execution and rollout… Show more • Led large cross functional teams for several innovation and renovation projects using Stage gate process while working closely with R & D in the US and Italy for innovation product launches. • Responsible for ideation to reinvent Buitoni brand through renovating entire Buitoni portfolio to clean label ingredients and Non GMO certification. Brand experienced 5% growth year over year for two years following launch of project.• Developed and owned recipe strategy, execution and rollout to make Buitoni brand more relevant with consumers.• Lead development of annual master plan and conduct monthly operational reviews for Innovation team. Show less

Independence, Oh

• Teach classes in the Associate’s and Bachelor’s programs in Business, Marketing, Leadership and Management. • Facilitate group and individual instructional activities in the classroom and online.• Advise students in academic matters. Grade student assignments; maintain and report student attendance and grades.• Grade student assignments; maintain and report student attendance and grades.

Brewster, Oh

• Responsible for three direct reports and two in-direct reports. Managed onsite consumer retail store manager, merchandising and product assortment. • Managed product development, packaging, distribution and marketing support plans for the Shearer’s brand traditional snack line, Jenny’s Popcorn and Selections better-for-you snack line. • Integrated customer Private Label assortment strategies with brand strategies and production capabilities and developed category business plans… Show more • Responsible for three direct reports and two in-direct reports. Managed onsite consumer retail store manager, merchandising and product assortment. • Managed product development, packaging, distribution and marketing support plans for the Shearer’s brand traditional snack line, Jenny’s Popcorn and Selections better-for-you snack line. • Integrated customer Private Label assortment strategies with brand strategies and production capabilities and developed category business plans including financial performance reviews and product initiatives.• Directed promotions with key sponsorships including Cleveland Indians, Cleveland Cavaliers, Pittsburgh Pirates, Akron Aeros, Canton Legends and several other minor sponsorships.• Assisted in plans for exhibiting at trade shows with responsibility for two major Natural and Organic trade shows. Show less

Dayton, Oh

• Led development of marketing strategy, activated promotions programs and provided support for marketing and sales activities for value-added school supply brands including: Zwipes, Brights, Bungee and Fly. • Led, directed and coordinated artwork, specifications and development of new product concepts and promotions. • Developed collateral materials and customer presentations for sales and interacted with merchandising group in developing corporate merchandising programs.… Show more • Led development of marketing strategy, activated promotions programs and provided support for marketing and sales activities for value-added school supply brands including: Zwipes, Brights, Bungee and Fly. • Led, directed and coordinated artwork, specifications and development of new product concepts and promotions. • Developed collateral materials and customer presentations for sales and interacted with merchandising group in developing corporate merchandising programs. Coordinated pricing strategy and competitive reviews and analysis. Show less

Orrville, Oh

Transitioned the recently acquired Martha White brand into the company’s portfolio of products. • Developed the vision, strategy and objectives of the brand and incorporated these into an effective marketing plan to maximize both sales and market share while supporting the equity of the brand. • Responsible for managing $50MM brand and $10 MM marketing budget.• Analyzed brand’s performance and executed marketing plans to build awareness, trial and loyalty with the consumer to… Show more Transitioned the recently acquired Martha White brand into the company’s portfolio of products. • Developed the vision, strategy and objectives of the brand and incorporated these into an effective marketing plan to maximize both sales and market share while supporting the equity of the brand. • Responsible for managing $50MM brand and $10 MM marketing budget.• Analyzed brand’s performance and executed marketing plans to build awareness, trial and loyalty with the consumer to revitalize the business after several years of neglect by previous owners. • Led multiple cross-functional teams on new product initiatives to deliver $25MM additional in sales. • Developed joint retailer programs, in-store and grass roots efforts, to improve brand’s position. • Managed brand sponsorships of The Grand Ole Opry, The Bluegrass Express, The National Cornbread Festival, etc. Show less

Orrville, Oh

Transferred to The J. M. Smucker Company from Procter & Gamble as part of the divestiture team for Crisco and Jif. • Provided analysis of the Crisco business and competition. Responsible for managing $25MM budget.• Gained responsibility for strategic direction / management of No-Stick Cooking Spray segment in 1st year including product-positioning research, packaging redesign and promotional programs.• Managed promotions agencies and outside vendors to develop concepts and… Show more Transferred to The J. M. Smucker Company from Procter & Gamble as part of the divestiture team for Crisco and Jif. • Provided analysis of the Crisco business and competition. Responsible for managing $25MM budget.• Gained responsibility for strategic direction / management of No-Stick Cooking Spray segment in 1st year including product-positioning research, packaging redesign and promotional programs.• Managed promotions agencies and outside vendors to develop concepts and materials. • Coordinated grass roots events such as Country Music Association Sponsorship, National Pie Championships, Taste of Home Cooking Schools, State Fair competitions and retailer tie-in events. • Oversaw interactive activity including website redesign, weekly newsletters and on-line marketing activity. Doubled average monthly website traffic in one year. Show less

Cincinnati, Oh

Crisco/New Business Development/Olean• Executed marketing and finance support to Crisco’s Culinary Sol, P & G’s first retail operation / live learning market. • Aided in divesting Crisco and Culinary Sol to new owners.• Provided all data collection, tracking and analysis and P & L for marketing and finance functions. • Managed retail boutique and retail personnel and developed and deployed Standard Operating Procedures and policies for personnel, store operations and… Show more Crisco/New Business Development/Olean• Executed marketing and finance support to Crisco’s Culinary Sol, P & G’s first retail operation / live learning market. • Aided in divesting Crisco and Culinary Sol to new owners.• Provided all data collection, tracking and analysis and P & L for marketing and finance functions. • Managed retail boutique and retail personnel and developed and deployed Standard Operating Procedures and policies for personnel, store operations and accounting/auditing systems. • Led development and deployment of website and Internet based POS system. • Received corporate level “Employee Recognition Award” for outstanding performance. Show less

Williamsville, Ny

Minster, Oh

Mba, Executive Management

Bachelors Of Science, Organizational Management

As Technical Studies, Computer Science

Education record