Joyce Allard Email & Phone Number

Shawnee, Ks, Us

Westwood, Kansas

Kansas City, Kansas, United States

Created newsletters that generated an open rate of 30% over the industry average. Collaborated with the service-line marketing representative at The University of Kansas Health System to promote university activities. Advised neuroscience leaders on messaging and marketing decisions.

Willow Grove, Pa

Completed research and interviews to create content for AnswerNet’s business services and specialty divisions including education, nonprofit, agriculture, and business process outsourcing. Proactively located people across the U.S. to interview for blogs that achieved record levels of reach. Enhanced brand awareness and marketing efforts by writing and editing copy for websites, white papers, case studies, client success stories, product fact sheets, video scripts, and bios.

Shawnee, Ks

I managed projects for clients representing senior living and care, franchises, retail, nonprofits, manufacturing and more. Clients value my skills and experience with marketing communications, public relations and media relations. Copywriting is my specialty. Earlier consulting projects were completed for Fortune 500 companies - The Principal Financial Group and Meredith Integrated Marketing (2004 - 2005).

Shawnee, Ks

Developed and implemented marketing strategies and tactics to promote the Shawnee Chamber, Shawnee Economic Development Council and Visit Shawnee. Increased earned media nearly 100 percent. Managed social media campaigns, in addition to weekly and monthly communications to 1,400 member representatives.Directed brand management in all marketing collateral, including advertisements, annual reports, brochures, direct mail campaigns, newsletters, videos, 3 websites and social media sites. Coordinated with chamber members for special event promotions, and generated earned media on the front page of the Kansas City Star and feature stories on television and in specialty publications.

Grimes, Iowa

Directed marketing and communications in the areas of social media, publications, multimedia productions and public affairs to build awareness, brand value and increased funds. Advised the president/CEO, vice presidents and staff members on communications strategies to benefit Iowa’s 12,000 athletes, 2,000 coaches and 15,000 volunteers. Created proposals that generated more than $300,000 to expand athletic competitions and encourage healthy lifestyles. Served as an official spokesperson with media, and developed crisis communication strategies as part of a leadership team. Facilitated news stories as a press chief for the 2010 USA Special Olympics National Games.

Des Moines, Iowa

Served as a key staff person to the director of Public Health. Managed the Community Education program with two staff members and numerous budgets. Targeted new events (American Legion Boys State, Asian and Latino Festivals) to provide health information to more than 76,000 Iowans. Developed high-profile projects including speeches, presentations and publications given to the Iowa General Assembly, employees and public health stakeholders. Recruited to create and present the "Writing Success Stories With Impact"​ workshop at the Governor's Conference on Substance Abuse.