Joyce Smith

Joyce Smith Email and Phone Number

Director, Brand and Content @ Lightpath
Joyce Smith's Location
New York City Metropolitan Area, United States, United States
Joyce Smith's Contact Details
About Joyce Smith

STRATEGIC MARKETING Drive Growth | Improve Branding | Increase Customer Engagement. I am a highly enthusiastic marketing professional with proven track record of developing and executing integrated customer-focused B2B programs for trading, market data, technologies, and telecommunications products. As an innovator, I develop new ways to engage customers and promote strategic brand development, product launches, creative product marketing, and on-target tactical implementations that consistently meet or exceed company KPIs. My product development and management expertise enables me to uncover and formulate on-target value propositions. I am a highly effective communicator with the ability to build collaboration and consensus for successful results. Major skills include:Advertising | Branding | Budgeting | Strategic Positioning | Content Creation & Messaging | Conferences / Events | Digital | Email | Social Media | Surveys | Thought Leadership | Video | Web Sites | Webinarsjoyceas615@gmail.com516-238-9798

Joyce Smith's Current Company Details
Lightpath

Lightpath

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Director, Brand and Content
Joyce Smith Work Experience Details
  • Lightpath
    Director, Brand And Content
    Lightpath Dec 2021 - Present
    Bethpage, New York, Us
    Develop and execute compelling new brand identity and messaging. Create all content including product communications, collateral, web, customer portal, newsletters, and internal communications. Design and develop web site and customer portal.
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  • Lightpath
    Marketing, Customer Base Management
    Lightpath Mar 2016 - 2021
    Bethpage, New York, Us
    Create compelling product positioning and strategies for new product launches and existing products. Research competitive environment, develop go-to-market messaging, plans and strategies to build awareness and drive sales. Develop and execute marketing plans.
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  • New York Stock Exchange
    Director, Head Of Cash Marketing
    New York Stock Exchange 2009 - 2015
    New York, Ny, Us
    Plan, develop and implement innovative multi-platform marketing activities to promote brand recognition, thought leadership and compelling product benefits. Extensive success leading integrated marketing campaigns for NYSE’s cash equities, Exchange Traded Funds (ETFs), Indices, Options and Bonds. • Developed and implemented strategic on-brand campaigns highlighting customer need fulfillment while aligning with market trends in highly competitive environments. • Facilitated product teams to develop SWOT analysis incorporating meaningful customer-focused content and metrics into marketing strategies and plans.• Created and executed marketing plans retaining/growing ETP listings and expanding Indices services awareness with 98% retention representing $7M and additional $4M in new business.
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  • New York Stock Exchange
    Marketing Director, Nyse Technologies (Formerly Sector, Inc.)
    New York Stock Exchange 2000 - 2008
    New York, Ny, Us
    Led marketing efforts, including new branding, strategic plans, and advertising for launch of new NYSE subsidiary offering technical and operations expertise, systems, and communications networks.• Developed and updated web and intranet sites, embedding search engine optimization (SEO) that increased lead generation 240%.• Created all product marketing materials, including advertising, brochures, newsletters, articles, email campaigns, and promotions, ensuring consistency of messaging.• Developed marketing-to-sales lead tracking system, enabling closed loop benefit analysis.
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  • New York Stock Exchange
    Product Director, Nyse Market Data Distribution (Formerly Siac / Sector, Inc.)
    New York Stock Exchange 1995 - 2000
    New York, Ny, Us
    Identified opportunities to create new data products for marketing to outside companies. Developed NYSE audit trail trading surveillance product and network alliance program, engaging over 20 outside information vendors to deliver data via SIAC transmission network.• Created and implemented strategic marketing plans that exceeded product plan revenue goals by 23%.• Increased client satisfaction and cross-sales opportunities by identifying new product opportunities and procedures through extensive senior client contact at target customer firms.• Grew brand recognition and product awareness through development of direct mail letters, brochures, fact sheets, newsletters, presentations, and press releases.
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Joyce Smith Skills

Social Media Marketing Marketing Communications Marketing Strategy Equities Integrated Marketing Strategy Market Data Business Development Social Media Marketing Strategic Partnerships Product Management Financial Markets Strategic Planning Management Direct Marketing Crm Event Management Financial Services New Business Development Product Marketing Microsoft Excel Online Marketing Market Research Salesforce.com Advertising Media Relations Digital Marketing Corporate Communications Strategic Communications Online Advertising Budgeting Customer Relations Product Development Social Networking Event Planning Microsoft Office Vendor Relations Excel Powerpoint Word Capital Markets Vendor Management Customer Base Marketing Customer Base Animation

Joyce Smith Education Details

  • Binghamton University
    Binghamton University
    Bachelor Of Arts (Ba)

Frequently Asked Questions about Joyce Smith

What company does Joyce Smith work for?

Joyce Smith works for Lightpath

What is Joyce Smith's role at the current company?

Joyce Smith's current role is Director, Brand and Content.

What is Joyce Smith's email address?

Joyce Smith's email address is js****@****yse.com

What is Joyce Smith's direct phone number?

Joyce Smith's direct phone number is +171885*****

What schools did Joyce Smith attend?

Joyce Smith attended Binghamton University.

What skills is Joyce Smith known for?

Joyce Smith has skills like Social Media Marketing, Marketing Communications, Marketing Strategy, Equities, Integrated Marketing, Strategy, Market Data, Business Development, Social Media, Marketing, Strategic Partnerships, Product Management.

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