Marketing Director, Nyse Technologies (Formerly Sector, Inc.)
New York, Ny, Us
Led marketing efforts, including new branding, strategic plans, and advertising for launch of new NYSE subsidiary offering technical and operations expertise, systems, and communications networks.• Developed and updated web and intranet sites, embedding search engine optimization (SEO) that increased lead generation 240%.• Created all product marketing materials, including advertising, brochures, newsletters, articles, email campaigns, and promotions, ensuring consistency of messaging.• Developed marketing-to-sales lead tracking system, enabling closed loop benefit analysis.