Joyce E. Friedman Email & Phone Number

Brentwood, Tennessee

Listing and selling residential real estate for buyers and sellers in and around the Greater Nashville - Davidson County area, including the surrounding counties of Wiliamson, Rutherford, Sumner and Wilson. Specializing in new home construction, first-time home buyers, move-up buyers, empty-nesters and luxury properties as well as those relocating to the area. Member, Greater Nashville Association of REALTORS, Tennessee Association of REALTORS and National Association of REALTORS.

3003 Cason Lane, Murfreesboro Tn

Specialized in residential sales and marketing of newly-constructed, single family homes for the nation's fourth largest homebuilder, Fox Ridge Homes (NVR,Inc.).

External & internal public relations strategies; corporate marketing strategies; brand communications; media relations; community relations; press release development and distribution; web content development; crisis communications; social networking; event planning, and copy writing services.

Launched a newly established division that provided comprehensive communication & marketing strategies and production services in support of corporate objectives for 17 companies and subsidiaries. Focus areas included: wholesale food distribution, further food processing, and retail food service, home health care, independent senior living, commercial real estate, human resources, insurance, association and non-profit management.· Conducted annual corporate strategic marketing planning meetings that led to better defined and executed brand business and company sales objectives and goals. Resulted in complete brand overhauling that better aligned diversified divisional names with parent company. · Designed and wrote content for sales & marketing collateral materials, requests for proposal, and managed print and electronic design production processes which positioned XMi sales force to successfully compete in the marketplace. · Created and implemented internal/external marketing, communications and branding strategies, generating positive press and promoting & elevating their reputations as key players in a competitive marketplace. · Developed and executed Internet marketing strategies and provided technical writing & architectural design of web site content, resulting in increased web site traffic, strengthened brand awareness and lead generation. · Strategically managed media opportunities and formulated responses to reporters’ inquiries. Resulted in numerous front-page cover stories in city dailies and statewide recognition for its leadership. · Conducted extensive market research/analysis on various start up business concepts. · Oversaw internal employee and management communications that drove organizational effectiveness and promoted a more positive corporate culture. · Served dual role in 2008 as company’s trailblazer in providing sales support for group employee insurance.

Served as interim president while continuing to serve as vice president of marketing & communications for parent company, XMi. Negotiated contracts, oversaw finances and the management of five national and state organizations within veterinary and health care industries. Supervised staff of six.· Managed successful turnaround and restructuring of struggling company, which is operating at a profitable level today. · Organized state medical convention, including development of educational programming and writing grant proposals, securing over $50,000 in educational grants.

. Directed and coordinated internal/external corporate communications and local, state and national media relations for a $4.6 billion company, covering a six-state region, including 87 branch/franchise offices. · Served as company’s primary media contact, secondary media spokesperson, responsible for promoting & elevating company's reputation in the marketplace by strategically managing media opportunities. Worked directly with senior management to provide communications counsel/support, formulated responses to reporters’ inquiries and facilitated interviews. Company spokesperson at quarterly meetings of 500+ in four cities across state.· Targeted media lists, focused pitching strategies and cultivated media relationships generated over $900,000 in free news media coverage over a five-year-period. Wrote & distributed over 1,000 press releases to news media across a six-state region, receiving over 750 media calls in response.· Assisted in redesign & content development of company web site that increased hits from 300,000 to 20 million/month. · Improved customer channels of communication by introducing Customer Service Division concept, and realigning way promoted company contact information. · Created new marketing strategy for sales associates. Developed and led this in-house training and certification program. Resulted in over 700 graduates and led 115 to secure certification.· Oversaw internal employee and management communications that drove organizational effectiveness and promoted a more positive corporate culture. o Spearheaded and led company’s first fitness & wellness campaign which resulted in a cumulative weight loss of 1,500 lbs. and better control and management of their health. o Managed company’s United Way Campaign for five years. Restructured as volunteer driven and community focused, increasing funds raised by 65 percent first year. Raised over $507,000. Received numerous United Way awards.

Responsible for developing and administering public relations, communications, marketing and media relations programs for a 7,300-member association. Also, senior editor of monthly professional journal. o Initiated and executed innovative public relations campaigns through collaborations and partnerships that elevated consumer and student awareness of the value of CPAs as consultants, advisors, and as a career choice. Launched statewide Speakers Bureau with media training/public speaking clinics. Received state Community Service Excellence Award.o Leveraged CPAs’ expertise as valuable resource for public by negotiating joint public service initiative annually for six years between association, major TV networks and daily newspapers statewide. Resulted in six-year placement over four months a year of free media coverage for CPAs and free access to professional tax advice for general public. Received state Public Education Excellence Award.· Met rigorous editorial, graphics, advertising, production and printing deadlines to produce monthly journal and marketing materials. Monitoring industry issues, generating timely papers, and supervising staff led to building award winning Tennessee CPA Journal that grew to 46-page technical publication. Also managed successful peer reviewed manuscript program, achieved 90% acceptance review rate. Published 76 editions.· Implemented and managed strict print production and mailing controls which saved $30,000 annually and improved on-time monthly delivery, received state Magazine Excellence Award.· Created awareness of CPAs’ contributions to community & industry by orchestrating association’s eight annual state awards programs. Oversaw promotion, nomination and selection processes, and award ceremonies. · Developed and implemented many initiatives and programming that affected change, provided community education, and generated public awareness for leadership committees.

Director of Communications. (1992-1993) Initiated this newly created position and division, responsible for execution of media relations, public relations and marketing strategies for a 3,000-member association. Associate Publisher. (1990-1993) Organized business foundation and managed staff of two to begin operations of association’s first Homes for Sale Magazine with circulation of 29,000, bi-weekly. · Published 74 editions. Created a reliable marketing vehicle for sales associates to promote their property listings, and for the public as a valuable, timely, one-stop resource in shopping real estate for sale, keeping in mind that the Internet was not available then.· Totally advertising based, guided business to become a $600,000 gross revenue producing publication. Coordinated all facets of magazine publication, including office management, budgeting, advertising sales & marketing, graphic design, print production and distribution. · Developed successful and innovative marketing and public relations strategies, which resulted in reaching profitability level within first seven months of operation. Each year, it also surpassed budget projections.· Obtained 300+ secure distribution locations that maintained 91% average pick-up rate, above industry standards.

Bachelor Of Arts, Communications - Public Relations. Minor In Business Administration.

Activities and Societies: Editor and Associate Editor of college yearbook Alpha Epsilon Phi SororityLicensed Real Estate Agent.

Education record

Education record