Joyce Cai

Joyce Cai Email and Phone Number

Marketing Manager @
Joyce Cai's Location
Jing'an District, Shanghai, China, China
Joyce Cai's Contact Details

Joyce Cai personal email

About Joyce Cai

Highly Motivated and Result-driven Marketing talent with over 10 Years experiences in marketing across industries of Media, FMCG, Luxury with both Corporate and Agency background, in charge of both Country and Regional work that developed me a rounded skillsets span in 4 areas of, - ENTRY and GROWTH STRATEGY (Brand Opportunity, Marketing Mix) - PRODUCT INNOVATION (New Format, New Flavor, New Package) - BRANDING (Brand Proposition, Brand Communication, Brand Visual Identity) - DIGITAL and SOCIAL (Touch Point Strategy, O2O Campaign, Wechat CRM)

Joyce Cai's Current Company Details
PHC group

Phc Group

Marketing Manager
Joyce Cai Work Experience Details
  • Phc Group
    Marketing Manager
    Phc Group May 2018 - Present
    Shanghai City, China
    - Define China branding strategy to drive brand communication efficiency- Part of global project team in defining company strategy and streamline the current and future brand architecture and offering- Lead all communication campaigns development and ensure of competence in return on investment- Lead all trade related promtoions to drive sales growth- Digital soluton development and CRM- After sales
  • Equancy Shanghai
    Consultant Director
    Equancy Shanghai Apr 2014 - May 2018
    Shanghai City, China
    My clients are usually in premium consumer goods sector at different business status in China. My role is to develop marketing proposals addressing to clients’ specific business challenges from strategic to tactic, help both established brands to break through existing practices and small / foreign team to understand the market and build the brand in China.
  • Piaget
    Marketing Manager
    Piaget Mar 2013 - Sep 2013
    Shanghai City, China
    I am managing product Merchandising and Supply chain to optimize sales revenue and support PR and Promotional initiatives. Collect and analysis sales performance and market Intelligence to support long-term merchandising development.
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  • Bacardi
    Brand Manager
    Bacardi Sep 2009 - Mar 2013
    Shanghai City, China
    My role is to explore and define Martini business opportunity in China. Responsible for developing brand strategy and marketing mix. Seeking for unique and profitable route to market. Ensure the implementation of defined strategy into solid marketing plan result in succeed in both business and brand perspective. I am also responsible for establishing and promoting premium position of Grey Goose through efficient marketing approaches.
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  • Pernod Ricard
    Assistant Brand Manager
    Pernod Ricard Apr 2007 - May 2009
    Shanghai City, China
    My role is to develop champagne category within the group in China. Build luxury positioning of the brand and leverage the super-premium image to drive the sales growth.
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  • Adkom
    Sales And Marketing Manager
    Adkom Sep 2004 - Apr 2007
    Shanghai City, China
    My role is to promote group publications among HNWI segment in China and develop business targeting luxury brands through driving magazine distribution and organize high-profile event of luxury lifestyle.
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  • Jabil
    Project Assistant
    Jabil Mar 2003 - Sep 2004
    Shanghai City, China
    1. Project Management Project management. Including CRM, production arrangement, deal with incident, plan adjustment, reporting. Coordinate between client and production team to ensure the timely accomplishment of order
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Joyce Cai Skills

Business Strategy Business Planning Advertising Public Relations Digital Marketing E Commerce Consumer Insight Simultaneous Interpretation Wine Tasting Event Management Branding Research And Consumer Insights Marketing Strategy Crm Product Innovation Social Media Trade Marketing Growth Strategies After Sales Presentation Skills Campaign Management Analytical Skills

Joyce Cai Education Details

Frequently Asked Questions about Joyce Cai

What company does Joyce Cai work for?

Joyce Cai works for Phc Group

What is Joyce Cai's role at the current company?

Joyce Cai's current role is Marketing Manager.

What is Joyce Cai's email address?

Joyce Cai's email address is jo****@****ail.com

What schools did Joyce Cai attend?

Joyce Cai attended University Of Shanghai For Science And Technology.

What are some of Joyce Cai's interests?

Joyce Cai has interest in Wine Tasting, Fashion.

What skills is Joyce Cai known for?

Joyce Cai has skills like Business Strategy, Business Planning, Advertising, Public Relations, Digital Marketing, E Commerce, Consumer Insight, Simultaneous Interpretation, Wine Tasting, Event Management, Branding, Research And Consumer Insights.

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