• Deliver full analytical reports of fast-moving consumer products, including analytical processing of extensive databases and storytelling using collated consumer insights to improve brands’ strategic decisions, which received excellent feedback from clients. • Write qualitative reports for an international education institute and a major FMCG brand. This includes organization of insights and recommendation of their potential implications on the client’s business needs.

• Moderated over 20 face-to-face interviews and executed in-store customer shadowing to gather primary research data. • Developed customer journey maps

Brand Strategies Project for a local SME • Conducted primary and secondary research to reveal market insights, brand perceptions and the decision-making process of target consumers. Also performed analysis on client’s past marketing strategies for a holistic understanding of current issues. • Revamped and developed fresh ideas of brand positioning strategies, which were well-received and adopted by the client.

• Produced over 5 social media posts per week, collaterals for in-store promotional displays and marketing campaigns, which improved engagement on media platforms and brand awareness among the target audience.• Managed customer relations through monitoring feedback and resolving potential conflicts promptly and effectively. • Planned and executed weekly Games Night program for two of the F&B outlets, successfully drawing in a younger crowd as part of Food for Thought’s customer base. • Negotiated and acquired ten deals for the sales team over two months, which included direct liaising with customers, suppliers, and restaurant managers leading up to the event day.

• Researched, wrote, and proofread articles which generated high SEO and increased engagement with customers. • Co-led the planning and execution of a social media campaign, which exceeded expectations and gained increased customer excitement for the brand. This included charting of a proposal timeline, action plan, sourcing of participants as well as writing blog posts to capture audience interest. • Sourced for potential merchants (e.g. Hyflux) to build partnerships and collaboration opportunities.