Joyce Martins Email & Phone Number
Who is Joyce Martins? Overview
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Joyce Martins is listed as L'Oréal Professionnel | Product Manager at L'Oréal, a company with 88577 employees, based in Brazil, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Joyce Martins.
Joyce Martins previously worked as Senior Marketing Analyst | REDKEN at L'Oréal and Multicategory Consumer Sr Analyst - Latam South at Bat. Joyce Martins holds Comunicação Social - Relações Públicas from Universidade Do Estado Do Rio De Janeiro.
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About Joyce Martins
Marketing and Communication professional with seven years of experience in brand positioning, marketing strategy and consumer behavior. I have been supporting projects in multinational companies throughout my career, working in areas such as Brands, Activation, Consumer Insights, New Categories and Market Research. Currently working as MultiCategory Consumer Insights at BAT Brazil, I am responsible for the development of the main global surveys focusing on consumer behavior and total market consumption, ensuring the application of qualitative and quantitative methodologies in the construction process. In addition to assisting in driving strategic decisions by generating insights from data analysis, I have experience with media intelligence through Social Media Listening; New Generation and Multicategory product evaluation; and with current and future trend analysis. I am a passionate, innovative and results-oriented marketing professional, believing that data should guide decisions, but with creativity to back it up, all with the goal of growing the business. Areas: Marketing Strategy | Project Management | Branding | Events | Activation | Social Media | Consumer Analytics | Media Planning | Future Trends | Consumer Insights | Digital Marketing | Innovation | Performance Marketing.
Listed skills include Marketing, Planejamento De Eventos, Planejamento De Evento De Marketing, and Comunicados De Imprensa.
Joyce Martins's current company
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Joyce Martins work experience
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Senior Marketing Analyst | Redken
Current
Multicategory Consumer Sr Analyst - Latam South
- Development of the main global studies focused on consumer behavior, bringing insights such as the measurement of total market consumption, consumer profile, size of the competition and new consumer trends in multicategories.- Driving strategic decisions through the complete analysis of consumer performance and evaluation.- Development of new sources of.
New Categories Activation Analyst - Latam South
- Design and develop launch plans and activation campaigns for the entry of New Categories in the group's markets. - Developing sustainable capabilities for new activation models such as the D2C platform, entertainment and new channels (Own Retail, Pop Up Stores and etc). - Planning of the System Setup process for the Latam South countries. - Development.
Media Planning Analyst - Latam South
- Strategic planning of campaigns for countries in the Latam South group. - Engagement and follow-up pre and post campaign. - Development of 360° activation plans in all channels. - Financial planning of the campaign ensuring effective investment. - Analysis and measurement of the Awareness and Trial impact of each launch. - Management of the budget.
Brand Marketing Intern
Responsible for supporting the entire process of repositioning the price segment of the cost-benefit brands with the brand migration from Derby to Kent Access at Souza Cruz/BAT, with the main activities: - Planning the launch of the new brand. - Launching event and development of all ON and OFF communication pieces.- Control and analysis of the campaign's.
Marketing And Public Relations Intern
- Development of the Marketing, Social Media and Public Relations plan for the Hotel. - Content management for the various platforms (website, social media channels and campaigns). - Engagement and interaction with guests through social media (Tripadvisor, Facebook, Booking, Instagram, Google My Business, Twitter). - Constant contact with press relations.
Joyce Martins education
Frequently asked questions about Joyce Martins
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What company does Joyce Martins work for?
Joyce Martins works for L'Oréal.
What is Joyce Martins's role at L'Oréal?
Joyce Martins is listed as L'Oréal Professionnel | Product Manager at L'Oréal.
Where is Joyce Martins based?
Joyce Martins is based in Brazil, Brazil, Brazil while working with L'Oréal.
What companies has Joyce Martins worked for?
Joyce Martins has worked for L'Oréal, Bat, and Jw Marriott.
How can I contact Joyce Martins?
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What schools did Joyce Martins attend?
Joyce Martins holds Comunicação Social - Relações Públicas from Universidade Do Estado Do Rio De Janeiro.
What skills is Joyce Martins known for?
Joyce Martins is listed with skills including Marketing, Planejamento De Eventos, Planejamento De Evento De Marketing, and Comunicados De Imprensa.
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