Marketing and Communication professional with seven years of experience in brand positioning, marketing strategy and consumer behavior. I have been supporting projects in multinational companies throughout my career, working in areas such as Brands, Activation, Consumer Insights, New Categories and Market Research. Currently working as MultiCategory Consumer Insights at BAT Brazil, I am responsible for the development of the main global surveys focusing on consumer behavior and total market consumption, ensuring the application of qualitative and quantitative methodologies in the construction process. In addition to assisting in driving strategic decisions by generating insights from data analysis, I have experience with media intelligence through Social Media Listening; New Generation and Multicategory product evaluation; and with current and future trend analysis. I am a passionate, innovative and results-oriented marketing professional, believing that data should guide decisions, but with creativity to back it up, all with the goal of growing the business. Areas: Marketing Strategy | Project Management | Branding | Events | Activation | Social Media | Consumer Analytics | Media Planning | Future Trends | Consumer Insights | Digital Marketing | Innovation | Performance Marketing.