Joyce Martins
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Joyce Martins Email & Phone Number

L'Oréal Professionnel | Product Manager at L'Oréal
Location: Brazil, Brazil, Brazil 7 work roles 1 school
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Current company
Role
L'Oréal Professionnel | Product Manager
Location
Brazil, Brazil, Brazil
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Who is Joyce Martins? Overview

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Quick answer

Joyce Martins is listed as L'Oréal Professionnel | Product Manager at L'Oréal, a company with 88577 employees, based in Brazil, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Joyce Martins.

Joyce Martins previously worked as Senior Marketing Analyst | REDKEN at L'Oréal and Multicategory Consumer Sr Analyst - Latam South at Bat. Joyce Martins holds Comunicação Social - Relações Públicas from Universidade Do Estado Do Rio De Janeiro.

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L'Oréal

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Profile bio

About Joyce Martins

Marketing and Communication professional with seven years of experience in brand positioning, marketing strategy and consumer behavior. I have been supporting projects in multinational companies throughout my career, working in areas such as Brands, Activation, Consumer Insights, New Categories and Market Research. Currently working as MultiCategory Consumer Insights at BAT Brazil, I am responsible for the development of the main global surveys focusing on consumer behavior and total market consumption, ensuring the application of qualitative and quantitative methodologies in the construction process. In addition to assisting in driving strategic decisions by generating insights from data analysis, I have experience with media intelligence through Social Media Listening; New Generation and Multicategory product evaluation; and with current and future trend analysis. I am a passionate, innovative and results-oriented marketing professional, believing that data should guide decisions, but with creativity to back it up, all with the goal of growing the business. Areas: Marketing Strategy | Project Management | Branding | Events | Activation | Social Media | Consumer Analytics | Media Planning | Future Trends | Consumer Insights | Digital Marketing | Innovation | Performance Marketing.

Listed skills include Marketing, Planejamento De Eventos, Planejamento De Evento De Marketing, and Comunicados De Imprensa.

Current workplace

Joyce Martins's current company

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L'Oréal
L'Oréal
L'Oréal Professionnel | Product Manager
Brazil
Website
Employees
88577
AeroLeads page
7 roles

Joyce Martins work experience

A career timeline built from the work history available for this profile.

L'Oréal Professionnel | Product Manager

Brazil

Senior Marketing Analyst | Redken

Current
Mar 2024 - Present

Multicategory Consumer Sr Analyst - Latam South

Bat

- Development of the main global studies focused on consumer behavior, bringing insights such as the measurement of total market consumption, consumer profile, size of the competition and new consumer trends in multicategories.- Driving strategic decisions through the complete analysis of consumer performance and evaluation.- Development of new sources of.

Feb 2022 - Mar 2024

New Categories Activation Analyst - Latam South

Bat

- Design and develop launch plans and activation campaigns for the entry of New Categories in the group's markets. - Developing sustainable capabilities for new activation models such as the D2C platform, entertainment and new channels (Own Retail, Pop Up Stores and etc). - Planning of the System Setup process for the Latam South countries. - Development.

Apr 2021 - Feb 2022

Media Planning Analyst - Latam South

Bat

- Strategic planning of campaigns for countries in the Latam South group. - Engagement and follow-up pre and post campaign. - Development of 360° activation plans in all channels. - Financial planning of the campaign ensuring effective investment. - Analysis and measurement of the Awareness and Trial impact of each launch. - Management of the budget.

Mar 2020 - Apr 2021

Brand Marketing Intern

Bat

Rio De Janeiro E Região, Brasil

Responsible for supporting the entire process of repositioning the price segment of the cost-benefit brands with the brand migration from Derby to Kent Access at Souza Cruz/BAT, with the main activities: - Planning the launch of the new brand. - Launching event and development of all ON and OFF communication pieces.- Control and analysis of the campaign's.

Feb 2018 - Jan 2020

Marketing And Public Relations Intern

Rio De Janeiro E Região, Brasil

- Development of the Marketing, Social Media and Public Relations plan for the Hotel. - Content management for the various platforms (website, social media channels and campaigns). - Engagement and interaction with guests through social media (Tripadvisor, Facebook, Booking, Instagram, Google My Business, Twitter). - Constant contact with press relations.

Jun 2017 - Jan 2018
1 education record

Joyce Martins education

FAQ

Frequently asked questions about Joyce Martins

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What company does Joyce Martins work for?

Joyce Martins works for L'Oréal.

What is Joyce Martins's role at L'Oréal?

Joyce Martins is listed as L'Oréal Professionnel | Product Manager at L'Oréal.

Where is Joyce Martins based?

Joyce Martins is based in Brazil, Brazil, Brazil while working with L'Oréal.

What companies has Joyce Martins worked for?

Joyce Martins has worked for L'Oréal, Bat, and Jw Marriott.

How can I contact Joyce Martins?

You can use AeroLeads to view verified contact signals for Joyce Martins at L'Oréal, including work email, phone, and LinkedIn data when available.

What schools did Joyce Martins attend?

Joyce Martins holds Comunicação Social - Relações Públicas from Universidade Do Estado Do Rio De Janeiro.

What skills is Joyce Martins known for?

Joyce Martins is listed with skills including Marketing, Planejamento De Eventos, Planejamento De Evento De Marketing, and Comunicados De Imprensa.

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