Joyce Dreesen Email & Phone Number

STRATEGIC AND TACTICAL MARKETING/COMMUNICATIONS professional with strong relationship management and creative problem-solving skills. Proven background in the development and management of effective marketing and brand initiatives. Significant agency management experience, combined with the demonstrated ability to direct strategic and tactical development. Most recently, I have been providing MarCom, brand strategy and implementation services to a variety of corporate entities.At Teradata, I was Director, Brand Strategy and Communications.Prior to joining Teradata, I held the position of Director, Marketing Communications at Aprimo, a Teradata Company.Prior to Aprimo, I held the position of Director of Marketing for the Compliance division of Kaplan Financial, a subsidiary of The Washington Post Company. I led the Marketing and Training teams in development of all Marketing/Communications initiatives, including corporate and product positioning, advertising, public relations, analyst relations, conference/tradeshow initiatives, internal and external communications and training.Prior to joining Kaplan, I was Director, Marketing Communications at CTI Group, a telecommunications software provider. At CTI, I led the brand positioning efforts for the newly formed entity, which was created when three privately-held telecom billing services providers were combined. Prior to CTI, I held the position of Manager, Marketing Communications for RCI. I was responsible for development and implementation of brand strategies for the US, Canada and Latin America. In addition, I developed and implemented internal project management, project tracking, and budget tracking procedures, and managed external agency and printers (including contracts, fee structures and day-to-day interaction). Prior to joining RCI, I held the position of Project Manager, Marketing, Roche Diagnostics (formerly Boehringer Mannheim Diabetes Care Division).

Listed skills include Marketing Communications, Lead Generation, Advertising, Public Relations, and 28 others.

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  Indiana University Bloomington

  Fine Arts- Major, Psychology- Minor