Joyce Eid Email & Phone Number

United States

Boston Heights, Ohio, US

Toledo, Ohio, US

- Managed multi million dollar marketing program spanning across 20+ vendors via digital, affiliate and offline channels leading to growth in revenue through increased efficiency and ROI - Successfully built and executed team roadmap to expand and scale a full funnel strategy by launching new platform and affiliate partnerships, while enhancing performance.

New York, New York, US

- Responsible for the overall growth and merchandising strategy of Saks.com’s largest category of business, Women’s Apparel, leading team to achieve topline sales plans, while creating a seamless online customer experience - Managed advancements in key KPIs across traffic, conversion, customer retention & LTV, conducting regular data analysis and market.

New York, New York, US

- Led team in growing site/app traffic and revenue by 150%+, leveraging CRM tools to maximize new customer acquisition while increasing customer LTV and retention- Managed multi million dollar budget with 110%+ media spend increases, while utilizing MMM and other incremental and LC metrics/tools to efficiently and effectively direct allocation across.

Atlanta, Georgia, US

- Developed digital media campaigns from ideation to execution including Facebook advertising, SEO, Paid Search, Programmatic display, Email Marketing, retargeting, and more, with focused attention on retail/e-commerce accounts that resulted in 400%+ ROAS and 1000%+ increases in site traffic- Led to increases of client digital media spend by 15-40% YOY.

Chicago, IL, US

- Assisted in merchandising Black Friday floor set leading the store to 3rd in the country in sales- Planned and maintained store's merchandising aesthetic including mannequin, interior, and window displays- Identified opportunities for growth within sales teams, operational systems, and merchandising presentations- Utilized store reports to implement.

Philippi, WV, US

- Cold called and connected with alumni and university affiliates updating personal information and asking for donations for scholarship funds in Phonathon program- Collaborated with a team of students to cultivate and maintain relationships resulting in an increase in revenue towards scholarships helping current and incoming students

Seattle, Washington, US

- Gained experience managing the sales floor while learning leadership, logistics, and merchandising skills in a variety of settings, spreading knowledge on latest fashion trends through outstanding customer service- Developed and presented a marketing plan on how to become more digitally enhanced as a company by improving the omni-channel experience.

Dayton, OH, US

- Developed an integrated marketing campaign to recruit future interns, including digital and social ads, a website, video, social media, blog posts, and more- Conducted and organized research, cold-called customers and utilized Excel to assemble and develop databases for clients in industries such as non-profit organizations and logistics- Obtained.

Montreal, Quebec, CA

- Performed essential customer service duties- Worked on the sales floor, in stockrooms, and at the cash register- Greeted guests, explained merchandise benefits and promotions, helped customers find and try on preferred and recommended shoe selection, handled cash and credit transactions

Bachelor Of Science - Bs, Business Administration, Marketing

College Credit Plus