User Growth&OperationOverseas Community & Social Media Building (0-1)AI Education Content & Market PromotionCompany Operations

PR/Media strategy and plan development and ongoing adjustment Build up and maintain good media relationship especially with middle level and high level media executives from mainstream business media, government media, mass media and portal websites Company website establishment and maintenancePromote corporate responsibility projects through media events, speaking opportunity and press release/feature articles Issue and crisis management: Prepare statement and Q&A, handle media inquiries as the contact windowTeam managementSocial Media:Weibo/Wechat/ Video communication tool.Use Web 2.0 tool make branding including, digital storytelling, online influencer engagement, social networking and weibo communication

Youdao product and corporate PR and marketing:Youdao dict product PR and markeitng;Youdao search engine corporate PRMarketing event managementDigital PR:Use Web 2.0 tool make branding including, digital storytelling, online influencer engagement, social networking and weibo communication

• Provided strategic counsel to clients on brand management, marketing communication, crisis management and program implementation,and help them meet their marketing and branding objectives. • Key clients in Internet area handled included Netease Youdao \Joyo Amazon\Intermec\Kaseya• Media relationship managerment: Internet media\Core media• Pitched new clients.