Joyce Lam Email & Phone Number

Los Angeles, Ca, Us

Asheville, Nc, Us

San Francisco, California, Us

-Led Facebook acquisition strategy for top advertising partners, scaled Facebook's top spending and fastest growing clients resulting in over $30M revenue quarterly.-Developed prescriptive Direct Response playbooks enabling advertisers to grow quarterly spend over 300%, scaled out custom playbooks to the broader Digital Disruptors vertical.-Formulated structured A/B tests to prove out new concepts leading to increase efficiency and scale.-Consistently helped clients achieve an average of 100% YoY revenue growth.-Built and maintained Tableau dashboards in order to analyze data and guide clients on optimal strategy and solutions.-Created dozens of custom ad targeting clusters via Hive and SQL pipelines resulting in over $3M incremental spend quarterly.-Project managed complex work streams including the execution of alpha and betas by partnering with internal teams across product, engineering, auction science and measurement.

-Set media strategies and managed multi‐million dollar brand and user acquisition campaigns.-Designed AB tests to build out scalable user acquisition campaigns for Facebook's family of apps including Instagram, Facebook Paper and Onavo.-Managed all aspects of brand/acquisition campaigns including creative, media strategy, implementation and measurement. Led weekly meetings with product team to review campaign analytics. -Established and managed external relationships with preferred marketing developers, creative agencies and mobile measurement partners.-Responsible for quarterly forecasting and tracking digital marketing budget for Facebook consumer marketing initiatives.

-Led top tiered brands through all advertising related aspects of their presence on Facebook including media strategy, implementation, optimizations and reporting resulting in over $20MM in advertising revenue annually.-Developed direct response advertising strategy for e-commerce brands, drove adoption of view-through conversion tracking and advertising API integrations to optimize ROI.-Leveraged data sets to provide easily understandable and actionable insights to advertisers, driving down cost per acquisitions as much as 50%.-Served as a launch leader for new ad products, partnered with product and engineering teams to identify gaps in products and tools that would hinder adoption and identified verticals for which new products are most likely to be successful.-Drove advertiser adoption of new advertising products resulting in quarter over quarter growth of over 60%.-Collaborated cross-functionally with product, engineering and measurement teams to develop scalable solutions for direct response and brand advertisers.

San Francisco, Ca, Us

-Managed 35+ awareness and direct response campaigns quarterly resulting in over $10MM in revenue.-Worked cross-functionally with sales, product marketing and design teams to develop and implement customized advertising programs.