Joyce Hong Email & Phone Number

Los Angeles, Ca, Us

United States

• Managed relationships with key stakeholders (athletes & Influencers) across long & short-term deals,effectively and maintained a strong working relationship with athletes & influencers within their North American market• Proactively kept an ear to the ground and identifying new & relevant talent that will be activated by thebrand via product seeding, ad hoc campaigns, or long-term partnerships• Managed a team of partners across different relationship stages which may include Tier 1,2 & 3 athletes, external influencers & friends of the brand. • Built and maintained a strong rapport with their athletes and representation including management,marketing agencies and rising stars• Executed on strategic plans that enabled partners to deliver in full on agreed terms & deliverables within the contract• Collaborated with other teams within the business to ensure partners are utilized across the business &marketing mix – Campaigns, Content Creation, Shoots, Events, Providing insights & feedback and use of Partner’s Name, Images & Likeliness• Clearly communicated partner & industry opportunities to the business & relevant stakeholders, provided opportunities to support business growth.• Utilized the Athlete Marketing network, plan and execute on Annual and Quarterly Talent, Activation &Campaign strategies to support business objectives by partnering with GTM teams that support wider brand & product moments & initiatives as well as integrated Gymshark into Partner’s key moments.

Torrance, California, United States

-Manage team of 70+ athletes and ambassadors including tracking monthly sales, code usages, gifting packages, etc.-Scouted potential new influencers to sponsor on the team via TikTok, Instagram, and YouTube.-Assisted in completing weekly/monthly reports including ad expenses, influencer management, and running TikTok ads. -Assisted with e-commerce website including heading in-house photoshoots, inputting photos into Shopify, and editing descriptions. -Lead in planning all outdoor photoshoots for upcoming campaigns.-Planned and executed all photoshoots including booking accommodations, such as flights and hotels, working with location permits, itineraries, logistics, etc.-Headed event planning regarding upcoming pop up shops, Coachella pre-parties, and trade shows (Olympia), by booking all bars, tattoo booths, artists, etc. -Worked with legal to ensure that all contracts regarding photoshoot studios, site locations, artists/talent, athlete agreements, and production teams were completed correctly.

Torrance, California, United States

-Strategized and ensured contractual obligations were met by brand sponsored athletes and influencers to captivate brand affinity within key audience demographics-Developed corporate relationships with brand partnerships, key influencers and talent for brand exposure-Created new ways to build brand awareness on all social platforms, including Instagram and Tiktok-Coordinated photoshoots with key ambassadors, booking travel, created itineraries, and scouted potential locations

Rosemead, Ca

• Provided competitive analysis of the market value of homes to drive key targeting decisions • Conducted market research to identify optimal locations to send marketing material• Developed marketing collateral, i.e. flyers and brochures to display during 30+ open house and client events• Managed social media accounts via Zillow, Facebook, and WeChat • Generated 3+ leads biannually through direct mail marketing

Remote

• Utilized analytics to schedule posts on Hootsuite during the most efficient and effective times• Produced 3-5 creative posts a week for social accounts, such as Instagram, Facebook, Twitter, and TikTok• Increased activity and engagement on social channels by 12.5% by engaging with followers on a daily basis• Developed marketing calendar through Asana and Google Calendar to schedule posts efficiently on all platforms

Greater Los Angeles Area

• Responsible for a 25% increase in user engagement on social media channels (4500+ followers)• Produced 20+ engaging posts on social platforms such as Instagram, Twitter, and Facebook• Managed company website and increased user engagement by 10% with a 20% increase in profits• Developed 3 social media campaigns, utilizing current and planned promotional activities

Riverside, California, United States

• Responsible for communicating with 500+ transfer students during orientation and school events• Helped lead 300+ students at the school of business activities• Spearheaded Instagram account and responded to feedback, questions, and concerns• Teamed up with other mentors and ambassadors to organize 10+ events • Collaborated with University advisors to drive effectiveness of events

Alhambra, California

• Instructed students in aquatic activities including swimming lessons, water polo classes, and more• Managed website and created promotional media, such as flyers, to post around aquatic facilities• Led a team of 3-10 lifeguards daily to ensure safety precautions were upheld daily• Engaged with families to generate a 20% increase in student attendance in classes each summer

Bachelor Of Business Administration - Bba, Marketing, 3.89

Activities and Societies: American Marketing Association, Vietnamese Student Association

Business Administration And Management, General, 3.89

Activities and Societies: Bridge Program

High School Diploma, 3.90

Activities and Societies: Water Polo, Swim Team, ASB (Director of Publicity), Key Club, Vietnamese Student Association, Girl's League.