1. Lead consumer marketing campaign project co-work with Intel on global co-brand marketing with Intel2. Work with 4A agencies to ensure the sucess of the campaign

• Implementation of the market introduction process for LCD display, Photoframe and TV group• Based on the product value proposition, market introduction strategy and global marketing plans to develop global marketing communication materials and tools, and liased with four regions for communication deployment

Responsibilities:Marketing communications, public relations, and promotions in Hong Kong, Singapore, and Taiwan.Achievements:• Successfully manage the trade shows in Taiwan, Hong Kong and Singapore as well as product launch seminars.• Keep good relations with press and key customers to create 50% more exposure chances and mind share in the markets than before.• Train marketing staff at four distributors, creating a leveraged marketing and sales team. Explained relational database concepts and web authoring.• Successfully co-marketing with major computer vendors (Compaq), ISPs (Singnet) and others. Set up "Distributor's Kit" and "Reviewer's Kit" for helping distributors and press to know more about the products.