Joyce Kiddell Email & Phone Number

• Orchestrates multi-channel user acquisition campaigns leveraging affiliates, performance marketing, SEO, social media, and strategic partnerships.• Develops user retention strategies and implements automated customer engagement workflows to increase CLV and reduce churn rate.• Plans regionalized, compliant marketing promotions in the tightly regulated industry of Daily Fantasy Sports.• Manages the implementation and application of our Martech stack, including Braze, Appsflyer, Google Analytics, and Ambassador.

• Translated the company’s vision and strategic plan into product deliverables, organized and managed via a product roadmap.• Worked collaboratively with executives, managers and staff in cross-functional teams and provided coaching to product owners and managers at all levels.• Launched internal content management systems and social analytics tools that supported our editorial, video and marketing functions. • Helped set the framework for company-wide strategic planning, cascading from annual objectives and quarterly initiatives to tactical projects.

• Oversaw teams of 40+ freelance and full-time writers, assignment editors, video producers, video • editors and their content pipelines.• Pivoted content strategy from “clickbait,” short-form articles to transparent, long-form pieces that retained users through ~80% of the page. • Managed the development and roll-out of content guidelines that ensured our compliance with social and search platforms’ community standards.• Launched several content tactics, formats and that capitalized on social algorithms to increase website sessions and diversify revenue streams.

• Successfully launched iterations to several internal products, including a homegrown Content Management System.• Played a pivotal role in migrating the full tech stack to a new website, analytics platform and media-buying system. • Worked with the leadership team and key stakeholders to define business requirements and plan an intuitive UX.• Collaborated with design and engineering teams to deliver scalable technology that aligns with strategic goals.• Managed a roadmap, prioritizes technical work and communicates cross-functional updates using tools like JIRA, Aha and Asana.

• Oversaw a team of assignment editors, staff writers and freelance writers who specialized in Lifestyle content (DIY, Fashion, Beauty, Home Decor) • Worked with other category editors and the managing editor to set the content strategy, calendar and editorial guidelines for all articles published on diply.com• Worked with the video and ad sales teams to run expansive multi-format campaigns for medium to large brands, meeting both the needs of the advertiser and the tastes of our audiences of millions

• Managed dozens of content creators' Facebook programming, sharing links that would both engage their audience and drive revenue for them via display advertising • Worked with the editorial teams to create content that would drive the highest amount of reach for my clients, driven by the mandate that content reigns supreme• Built meaningful relationships with my clients through constant communication, building custom reporting and individualized insights, and sharing my marketing expertise

• Served as the first official project coordinator of a growing start-up agency.• Developed an understanding of all facets of the web design and development process, including basic HTML, CRO and Analytics. • Applied knowledge of various digital project management methodologies including Waterfall, Agile and SCRUM.• Worked directly with senior management to introduce and improve project governance procedures.

London, Canada Area

• Coordinated strategy and execution for all content across the buyer cycle, working closely with both the design and development team.• Wrote copy for content like ads, blog posts, videos and infographics, while applying best practices for UX and SEO.• Helped prepare detailed reports and used Google Analytics to establish KPIs, conduct market research and evaluate campaign success.• Built relationships with influencers, bloggers and reporters to gain earned coverage and inbound links for ourselves and our clients.

Office Of Chris Bentley, Mpp

• Coordinated networking events, high-profile government announcements and grassroots awareness campaigns.• Prepared press materials and pitches and maintained strong media relations to gain earned media coverage for MPP Bentley.• Organized meetings with community stakeholders and lobbied on their behalf with government organizations. • Assisted constituents within the riding using innovative and critical ways of resolving problems.

Markham, On

• Performed clerical duties such as filing, answering phones and data entry.• Demonstrated proficiency of software programs like Microsoft Word, Outlook, Excel and Access.• Exercised strong interpersonal and customer relation skills in dealing with insurance policy clients.