Joyce Kiddell Email & Phone Number

• Orchestrates multi-channel user acquisition campaigns leveraging affiliates, performance marketing, SEO, social media, and strategic partnerships.
• Develops user retention strategies and implements automated customer engagement workflows to increase CLV and reduce churn rate.
• Plans regionalized, compliant marketing promotions in the tightly regulated industry of Daily Fantasy Sports.
• Manages the implementation and application of our Martech stack, including Braze, Appsflyer, Google Analytics, and Ambassador.

• Translated the company’s vision and strategic plan into product deliverables, organized and managed via a product roadmap.
• Worked collaboratively with executives, managers and staff in cross-functional teams and provided coaching to product owners and managers at all levels.
• Launched internal content management systems and social analytics tools that supported our editorial, video and marketing functions.
• Helped set the framework for company-wide strategic planning, cascading from annual objectives and quarterly initiatives to tactical projects.

• Oversaw teams of 40+ freelance and full-time writers, assignment editors, video producers, video
• editors and their content pipelines.
• Pivoted content strategy from “clickbait,” short-form articles to transparent, long-form pieces that retained users through ~80% of the page.
• Managed the development and roll-out of content guidelines that ensured our compliance with social and search platforms’ community standards.
• Launched several content tactics, formats and that capitalized on social algorithms to increase website sessions and diversify revenue streams.

• Successfully launched iterations to several internal products, including a homegrown Content Management System.
• Played a pivotal role in migrating the full tech stack to a new website, analytics platform and media-buying system.
• Worked with the leadership team and key stakeholders to define business requirements and plan an intuitive UX.
• Collaborated with design and engineering teams to deliver scalable technology that aligns with strategic goals.
• Managed a roadmap, prioritizes technical work and communicates cross-functional updates using tools like JIRA, Aha and Asana.

• Oversaw a team of assignment editors, staff writers and freelance writers who specialized in Lifestyle content (DIY, Fashion, Beauty, Home Decor)
• Worked with other category editors and the managing editor to set the content strategy, calendar and editorial guidelines for all articles published on diply.com
• Worked with the video and ad sales teams to run expansive multi-format campaigns for medium to large brands, meeting both the needs of the advertiser and the tastes of our audiences of millions

• Managed dozens of content creators' Facebook programming, sharing links that would both engage their audience and drive revenue for them via display advertising
• Worked with the editorial teams to create content that would drive the highest amount of reach for my clients, driven by the mandate that content reigns supreme
• Built meaningful relationships with my clients through constant communication, building custom reporting and individualized insights, and sharing my marketing expertise

• Served as the first official project coordinator of a growing start-up agency.
• Developed an understanding of all facets of the web design and development process, including basic HTML, CRO and Analytics.
• Applied knowledge of various digital project management methodologies including Waterfall, Agile and SCRUM.
• Worked directly with senior management to introduce and improve project governance procedures.

London, Canada Area

• Coordinated strategy and execution for all content across the buyer cycle, working closely with both the design and development team.
• Wrote copy for content like ads, blog posts, videos and infographics, while applying best practices for UX and SEO.
• Helped prepare detailed reports and used Google Analytics to establish KPIs, conduct market research and evaluate campaign success.
• Built relationships with influencers, bloggers and reporters to gain earned coverage and inbound links for ourselves and our clients.

Office Of Chris Bentley, MPP

• Coordinated networking events, high-profile government announcements and grassroots awareness campaigns.
• Prepared press materials and pitches and maintained strong media relations to gain earned media coverage for MPP Bentley.
• Organized meetings with community stakeholders and lobbied on their behalf with government organizations.
• Assisted constituents within the riding using innovative and critical ways of resolving problems.

Markham, ON

• Performed clerical duties such as filing, answering phones and data entry.
• Demonstrated proficiency of software programs like Microsoft Word, Outlook, Excel and Access.
• Exercised strong interpersonal and customer relation skills in dealing with insurance policy clients.