Joyce Kiddell's Location
London, Ontario, Canada, Canada
About Joyce Kiddell
I love solving complex problems, and helping businesses grow through product, content and marketing strategy. I believe they're all interdependent, and critical for getting your product or service in front of the right online audience. I've led teams of 40+ storytellers and artists, and designed the tools and platforms that enabled their success. Whether it's an editorial calendar or a product roadmap, I believe innovation exists at the intersection of art and science - using data to inform creative choices. From ideation to execution, I take a product-centric approach to everything I do by listening, identifying gaps and building a plan that aligns with your overall business goals.
Joyce Kiddell's Current Company Details
Leader in Product Management | Operations | Content Strategy | Digital Marketing
Joyce Kiddell Work Experience Details
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Head Of MarketingOwnersbox Feb 2024 - Oct 2024• Orchestrates multi-channel user acquisition campaigns leveraging affiliates, performance marketing, SEO, social media, and strategic partnerships.• Develops user retention strategies and implements automated customer engagement workflows to increase CLV and reduce churn rate.• Plans regionalized, compliant marketing promotions in the tightly regulated industry of Daily Fantasy Sports.• Manages the implementation and application of our Martech stack, including Braze, Appsflyer, Google Analytics, and Ambassador. -
Director Of Product ManagementDiply May 2022 - Jul 2023• Translated the company’s vision and strategic plan into product deliverables, organized and managed via a product roadmap.• Worked collaboratively with executives, managers and staff in cross-functional teams and provided coaching to product owners and managers at all levels.• Launched internal content management systems and social analytics tools that supported our editorial, video and marketing functions. • Helped set the framework for company-wide strategic planning, cascading from annual objectives and quarterly initiatives to tactical projects. -
Director, ContentDiply Jan 2019 - Apr 2022• Oversaw teams of 40+ freelance and full-time writers, assignment editors, video producers, video • editors and their content pipelines.• Pivoted content strategy from “clickbait,” short-form articles to transparent, long-form pieces that retained users through ~80% of the page. • Managed the development and roll-out of content guidelines that ensured our compliance with social and search platforms’ community standards.• Launched several content tactics, formats and that capitalized on social algorithms to increase website sessions and diversify revenue streams.
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Product ManagerDiply May 2018 - Jan 2019• Successfully launched iterations to several internal products, including a homegrown Content Management System.• Played a pivotal role in migrating the full tech stack to a new website, analytics platform and media-buying system. • Worked with the leadership team and key stakeholders to define business requirements and plan an intuitive UX.• Collaborated with design and engineering teams to deliver scalable technology that aligns with strategic goals.• Managed a roadmap, prioritizes technical work and communicates cross-functional updates using tools like JIRA, Aha and Asana.
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Life EditorDiply Jan 2017 - May 2018• Oversaw a team of assignment editors, staff writers and freelance writers who specialized in Lifestyle content (DIY, Fashion, Beauty, Home Decor) • Worked with other category editors and the managing editor to set the content strategy, calendar and editorial guidelines for all articles published on diply.com• Worked with the video and ad sales teams to run expansive multi-format campaigns for medium to large brands, meeting both the needs of the advertiser and the tastes of our audiences of millions
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Account ManagerDiply Feb 2016 - Jan 2017• Managed dozens of content creators' Facebook programming, sharing links that would both engage their audience and drive revenue for them via display advertising • Worked with the editorial teams to create content that would drive the highest amount of reach for my clients, driven by the mandate that content reigns supreme• Built meaningful relationships with my clients through constant communication, building custom reporting and individualized insights, and sharing my marketing expertise
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Project ManagerNorthern Commerce Apr 2014 - Feb 2016• Served as the first official project coordinator of a growing start-up agency.• Developed an understanding of all facets of the web design and development process, including basic HTML, CRO and Analytics. • Applied knowledge of various digital project management methodologies including Waterfall, Agile and SCRUM.• Worked directly with senior management to introduce and improve project governance procedures. -
Content & Pr SpecialistNorthern Commerce Apr 2013 - Jun 2014London, Canada Area• Coordinated strategy and execution for all content across the buyer cycle, working closely with both the design and development team.• Wrote copy for content like ads, blog posts, videos and infographics, while applying best practices for UX and SEO.• Helped prepare detailed reports and used Google Analytics to establish KPIs, conduct market research and evaluate campaign success.• Built relationships with influencers, bloggers and reporters to gain earned coverage and inbound links for ourselves and our clients.
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Communications & OutreachGovernment Of Ontario Jul 2009 - Feb 2013Office Of Chris Bentley, Mpp• Coordinated networking events, high-profile government announcements and grassroots awareness campaigns.• Prepared press materials and pitches and maintained strong media relations to gain earned media coverage for MPP Bentley.• Organized meetings with community stakeholders and lobbied on their behalf with government organizations. • Assisted constituents within the riding using innovative and critical ways of resolving problems. -
Administrative AssistantGateway Financial Services May 2008 - Aug 2008Markham, On• Performed clerical duties such as filing, answering phones and data entry.• Demonstrated proficiency of software programs like Microsoft Word, Outlook, Excel and Access.• Exercised strong interpersonal and customer relation skills in dealing with insurance policy clients.
Joyce Kiddell Skills
Public Relations
Social Media
Community Outreach
Press Releases
Event Management
Media Relations
Seo
Facebook
Government Agencies
Speech Writing
Writing
Policy
Microsoft Office
Communication
Social Media Communications
Social Media Marketing
Crisis Communications
Superior Written And Verbal Communication Skills
Content Marketing
Press Conferences
Project Management
Press Relations
Strategic Communications
Journalism
Joyce Kiddell Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Joyce Kiddell
What is Joyce Kiddell's role at the current company?
Joyce Kiddell's current role is Leader in Product Management | Operations | Content Strategy | Digital Marketing.
What schools did Joyce Kiddell attend?
Joyce Kiddell attended Carleton University.
What skills is Joyce Kiddell known for?
Joyce Kiddell has skills like Public Relations, Social Media, Community Outreach, Press Releases, Event Management, Media Relations, Seo, Facebook, Government Agencies, Speech Writing, Writing, Policy.
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