Serves to provide internal and external communications including marketing projects.

Building upon a thriving start-up cleaning company by providing business administrative assistance and marketing.

The Springs Living represents the "next generation in senior housing." With a unique blend of communities in Oregon and Montana, a focus on care and a group of trained individuals that provide the utmost respect for their residents, I am honored to be part of this organization bringing marketing and sales together through harmonious teamwork and planning.As the Director of Marketing, I am responsible for the corporate and individual communities' marketing strategies, programs, campaigns and tactics. I communicate with all executive leadership teams, report on analytics, manage agencies, place media, coordinate press releases, social media, annual planning and budgeting.

Manages all Web projects including production. -Content creation and development-Defines and implementation of processes-Assigns resourcesEnsures clear communications on Web projects -Project specifications, scheduling, services, budget and delivery expectations-Internal and external resources-Cross-functional teams (marketing communications, product marketing, graphics, product engineering, 3D modeling)Coaches and supports internal and external resources to achieve project objectives.Keeps a pulse on product updates and launches and translates information into Web projects.Monitors site traffic and recommends site adjustments for continual improvementCoordinates with Social Media to amplify messages and content

Responsible for agency fee-based revenue through client growth and/or acquisitionPrimary role is client-advocate: managing client expectations and leading creative teams through successful executions that are delivered on time and on budgetEnsuring that key performance indicators and measurable results have metrics and analytics in place and following up with clients to assess the resultsManages multiple projects in a variety of disciplines including: website design, paid media - print and online, sponsorships, social media, SEO, SEM, promotions, contests, collateral and events

Advertising / PR ManagerResponsible for leading integrated advertising and PR campaigns including: - Research and segmentation of target audience profiles and demographics - Creative concept development - Establishing and maintaining timelines and budgets - Paid media and earned media content and placements - Social media content and communities - Metrics and analytics - Brand management - Lead generation and trackingDeveloped deep understanding of window and door industry, channel partners (independent window dealers to big box), the end-users (builders, remodelers and DIY-ers), those who specify product (architects and designers) and the influencers (homeowners, architects and designers), and those concerned with Green products and energy efficiencyManaged the development and media placement of Continuing Education Sections (CES) that earned architects CEUs as well as gaining valuable leads and visibility among target audienceResponsible for managing annual budgets from $3mm to $20mmDeveloped guiding strategies and executed tactical marketing plans for B2B and B2CMeasured and monitored results for print and online media utilizing detailed tracking analysisReported directly to Vice President of Marketing and worked collaboratively with product marketing managers, interactive strategic director, promotions manager, statistical analysis manager and corporate marketingResponsible for annual planning as well as regular reviews and daily project managementMarketing Communications ManagerCoordinated projects with agency team and internal product managers on collateral development, product and location photography, tradeshow support (including design of new tradeshow booth), events and promotions, product display system and signage, PR and print advertising specific to the Window categoryDeveloped and executed tactical marketing strategiesManaged $1 million + annual budgetsCoordinated cross-functional teams including multiple agencies

Responsible for JELD-WEN window divisions' marketing communications including: collateral (consumer and trade brochures), product press releases, trade show presence (product and signage and key messaging), corporate display program, promotions for key customers, print advertising and national and regional shelter publications for both consumers and trade (including architect/designers) web content and one-off sales initiatives to support the window division

Coordinated print projects from client to designer to pre-press and press checksEstimated time and materials for designDeveloped and executed tactical marketing strategies for local businessesDesigned through layout and pre-press a variety of printed materials Art directed photo shootsManaged three designers

Graphic Designer and Production Artist for variety of printed materials including corporate identity packages, association newsletters and corporate brochures. Responsibilities included meeting with clients, assessing project scope, writing creative briefs, design and layout through to press preparation.

Client services included discovery period, proofs, estimating, design, art directing photo shoots, coordinating with freelance designers and copywriters, design, layout and production through to press checks for a variety of print materials