Joyce Laituri

Joyce Laituri Email and Phone Number

Communications, Public and Media Relations Spyderco Inc. at Spyderco Knives @
Joyce Laituri's Location
Denver Metropolitan Area, United States
Joyce Laituri's Contact Details
About Joyce Laituri

Joyce Laituri is a Communications, Public and Media Relations Spyderco Inc. at Spyderco Knives at Spyderco Knives. She possess expertise in marketing communications, marketing, copywriting, public relations, marketing strategy and 43 more skills. Colleagues describe her as "Of all the incredibly talented professionals in my network, Joyce rises to the top as one of the marketing professionals that I admire the most. This kind, thorough, mentally agile thought leader possesses a charisma and mastery of relationship building that simply cannot be taught. I could not be more delighted to call her my friend and colleague!" and "Joyce is an allround PR and business communications professional. She's excellent in networking and paying particular personal attention to customers and media contacts, even during hectic tradeshows. I've learned quite a few techniques for media relations from Joyce, that have worked great for me in my professional work."

Joyce Laituri's Current Company Details
Spyderco Knives

Spyderco Knives

Communications, Public and Media Relations Spyderco Inc. at Spyderco Knives
Joyce Laituri Work Experience Details
  • Spyderco Knives
    Communications, Public And Media Relations Spyderco Inc.
    Spyderco Knives Nov 1995 - Present
    Golden, Colorado
    I am an innovative marketing professional with 24-years of experience in successful and skillful product branding and messaging. My career is an ongoing venture of learning and performing diverse roles and responsibilities. I am a meticulous communicator, creative thinker, copywriter and rapport developer, and am especially verbal and tenacious when it comes to applying uniqueness and people skills in telling the world “we make a fabulous product”. A work environment where no two days are alike energizes me, as do projects with deadlines that needed finishing by yesterday. My favorite element is being part of an innovative and imaginative team where we work together to engineer drive-to-action ad campaigns but have fun doing so. Some days I am the driver and some days I am the mule, I am equally enthusiastic being either.
  • Spyderco Knives
    Communications & Public/Media Relations
    Spyderco Knives Nov 1995 - Present
  • Spyderco Inc.
    Retired- Communications/Marketing/Public Relations Professional Leader
    Spyderco Inc. Nov 1995 - Sep 2024
    Golden, Colorado
    COMMUNICATIONS/ MARKETING/PUBLIC RELATIONS PROFESSIONALCommunications, marketing and public relations professional with an exceptional 23-year success record in public and internal communications, media relations and in facilitating effective personnel partnerships. Highly refined written and verbal communication skills and the ability to create and launch profitable and clear marketing and communications campaigns for Spyderco Knives. My orchestration and strategic planning of Spyderco’s communications and marketing curriculum has resulted in a measurable jump in employee on-boarding of the company culture and values, brand-recognition and the dissemination of internal and external information and product releases. Core competencies include:Public/media/employee relations • Written and verbal communications • Experienced in a manufacturing environment and departmental relations • Project management • Managing cross-functional teams • Promotional message crafting • Creative conceptualization • Strategic planning • Able to handle fast-paced multiple projects simultaneously • Positive, outgoing, proactive and professional personality.Impact employee and brand identification by developing and applying targeted communications and marketing campaigns, promotional materials and social media interaction.Networker/relationship builder with an aptitude for fostering key and influential partnerships within company departments, media and industry players. Write and publish press releases, catalogs, social media content, media kits and newsletter, for internal and external communications for the consumer and B2B. Produce a yearly editorial Advertising Value Equivalent of 4000%. Facilitates successful communications internally and externally with staff, media and B2B contacts.Authors and implements an annual strategic marketing/communications plan and budget. Directs graphic designers and photographers.
  • Continental Airlines
    Domestic/International Flight Attendant
    Continental Airlines Mar 1987 - Nov 1995
    Greater Denver Area
    International and domestic flight attendant.

Joyce Laituri Skills

Marketing Communications Marketing Copywriting Public Relations Marketing Strategy Content Development Press Releases Event Management Public Speaking Internal And External Communications Social Media Managing Media Relations Email Marketing Blogging Social Media Marketing Strategic Planning Brand Development Managing Processes Trade Shows Sales Advertising Magazines Publishing Networking Reputational Promotion Strategy Media Relations Editing Social Networking Customer Service Copy Editing Brand Management Internal Communications Journalism Facebook Newsletters Team Building Strategic Communications Online Marketing Digital Media Sponsorship Event Planning Digital Marketing Editorial Online Advertising Sales Management Corporate Communications Seo

Joyce Laituri Education Details

Frequently Asked Questions about Joyce Laituri

What company does Joyce Laituri work for?

Joyce Laituri works for Spyderco Knives

What is Joyce Laituri's role at the current company?

Joyce Laituri's current role is Communications, Public and Media Relations Spyderco Inc. at Spyderco Knives.

What is Joyce Laituri's email address?

Joyce Laituri's email address is jo****@****ted.com

What is Joyce Laituri's direct phone number?

Joyce Laituri's direct phone number is +130394*****

What schools did Joyce Laituri attend?

Joyce Laituri attended University Of Colorado At Boulder.

What are some of Joyce Laituri's interests?

Joyce Laituri has interest in Social Services, Electronics, Economic Empowerment, Home Improvement, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.

What skills is Joyce Laituri known for?

Joyce Laituri has skills like Marketing Communications, Marketing, Copywriting, Public Relations, Marketing Strategy, Content Development, Press Releases, Event Management, Public Speaking, Internal And External Communications, Social Media, Managing Media Relations.

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