Joyce Lofstrom, Ms, Apr, Fellow Prsa Email & Phone Number

Greater Chicago Area

Public Relations for Digital Health | Content Development | Marketing Communications | Adjunct PR Professor | Writer

Chicago, Ill.

Member of the Integrated Marketing Communications team at HIMSS North America, where I: -Managed corporate communications and public relations; our Coordinator, Corporate Communications; Public Policy/Corporate Communications Contractor; and public relations firm-Focused on enterprise-wide initiatives to support strategic plan and further improved healthcare delivery with the best use of health IT...an important goal that permeates HIMSS's integrated marketing/communications activities

Chicago, Ill.

-Assisted in management of current and new clients for the firm.

Denver, Colo.

-Efficiently managed consumer public relations budget of $2.1 million dollars to integrate efforts with other National Cattlemen's Beef Association (NCBA) program areas.-Worked with national business media such as the New York Times, USA Today, Business Week and other media outlets placing stories totaling 29 million media impressions in 1999. -Achieved more than 300 million media impressions in one year (10/1/99 – 9/30/99) in print and broadcast media resulting from consumer public relations efforts.-Reached more people than the Super Bowl with a single nutrition public relations program with total media impressions of 215 million. Program publicized nutrition research comparing lean beef to lean white meat in lowering blood cholesterol.-Managed staff and expanded consumer public relations department to staff of 4.-Supported other NCBA departments to create consistent staff and agency communications.

Chicago, Ill.

-Managed nutrition and business communications and public relations working with content experts and beef producers to educate consumers and other stakeholders on the nutritional value of beef.-Moved to Denver office after merger of National Livestock and Meat Board with National Cattlemen's Association. Built new department focused on new initiatives in place with organization.

Kansas City, Missouri, United States

-Represented the company as spokesperson explaining nutrition labeling and farmer-owned cooperative on a six-city national media tour to print and broadcast news outlets reaching more than 1 million people. -Managed test kitchen activities including weekly product reviews and recipe development working with freelance recipe and food professionals.

Kansas City, Mo.

-Managed Farmland Foods account working with sales and marketing team members to develop awareness and build sales for Farmland branded pork products.-Hired by Farmland Foods and joined its sales and marketing team in July 1989.

Lenexa, Kansas

-Sold editorial content services for branded food and lifestyle newspaper features to public relations and marketing account representatives so that they could successfully market their products with full-page, branded editorial pages.-Introduced, wrote and edited two newsletters - CONCEPTS to public relations professionals and PAGES to food editors and writers - offering insights on trends and input from peers on food and newspaper food pages.-Served on the national board for the Home Economists in Business as program chair for annual conference.

Arlington Heights, Ill.

-Served as food editor and restaurant critic for The Daily Herald, a newspaper reaching the Northwest suburbs of Chicago.-Introduced a new food section to cover restaurant news and trends; it appeared on Fridays.-Contributed to feature sections of the publication interviewing sources and writing articles on entertainment, fashion and other topics.

Ms, Communications And Human Environmental Sciences

-Graduate assistant with course on basic journalism skills for human environmental science majors -House mother for women's cooperative.

Bs, Journalism And Home Economics

Certificate, Managing And Leveraging Brand Equity

Student in week-long course in 1993 at the University of Pennsylvania's Wharton School of Business to enhance understanding of building.