AeroLeads people directory · profile
Joyce Lu Email & Phone Number
Director, Quantitative Research
at
Expedia Group
1 work email found
@amazon.com
2 phones found area 401
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Quantitative Research
Location
Greater Seattle Area, United States
Who is Joyce Lu? Overview
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Quick answer
Joyce Lu is listed as Director, Quantitative Research at Expedia Group, based in Greater Seattle Area, United States. AeroLeads shows a work email signal at amazon.com, phone signal with area code 401, and a matched LinkedIn profile for Joyce Lu.
Joyce Lu previously worked as Senior Consumer Insights Manager at Amazon and Senior Data Scientist at Amazon. Joyce Lu holds Core Certification Program from Harvard Business School Online.
Company email context
Email format at Expedia Group
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{first}{last}@amazon.com
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AeroLeads found 1 current-domain work email signal for Joyce Lu. Compare company email patterns before reaching out.
Profile bio
About Joyce Lu
• Expertise in market research methodology: quantitative survey, focus groups, ethnography, consumer co-creation etc. • Experienced in data analytics, multi-sourced data integration & visualization• Proven success in driving consumer-centricity mindset across organization; be the voice of consumers and advocate for consumer empathy• Demonstrate agility and resourcefulness in growing and expanding marketing analytics team• Passionate and knowledgeable about consumer trends, technology and media & entertainmentSKILLS & ABILITIES:• Qualitative and Quantitative Research; Survey Design; Data Analytics; Research Reporting• Proficient in R, Python, SQL, SPSS, Q
Listed skills include Social Media, Public Relations, Research, Editing, and 23 others.
Current workplace
Joyce Lu's current company
Company context helps verify the profile and gives searchers a useful next step.
Expedia Group
Website
AeroLeads page
9 roles · 15 years
Joyce Lu work experience
A career timeline built from the work history available for this profile.
Senior Consumer Insights Manager
Senior Data Scientist
Senior Global Insights Manager, Audience Insights & Analytics
I lead deep dive custom research by leveraging marketing analytics & statistical models to unlock fundamental understanding of global audience
Jan 2022 - Oct 2023
Insights & Analytics Manager, Appliance
• Insights lead on the strategic task force with Data Science and Strategy to identify category growth drivers and incremental opportunities by deploying HHP model; presented results & implications to C-suite.• Insights support for B2B marketing and market segmentation. Lead usability research for AFH specialty brewers and translated user feedback to actionable insights. • Co-authored functional and research process documentation to ensure consumer-centricity mindset is well integrated across business functions and processes.
Jan 2021 - Dec 2021
Consumer Insights Manager, Coffee Brands & Portfolio
• Insights lead for brand renovation, innovation, campaign evaluation and portfolio strategy for coffee brands. • Partnered with Brand team to revive a declining brand back to double-digit growth. • Consulted on IoT connected data strategy and design to enable data-driven decision making.• Applied statistical understanding to address business needs by leveraging TURF, Conjoint Analysis, DCM, Clustering, Regression etc.
Oct 2017 - Jan 2021
Associate Manager, Strategic Foresight - Global Consumer Insights
• Lead the charge as 'SME' of Action category and uncover growth opportunities by integrating and analyzing multi-sourced market/consumer data to help shape the strategies of brand teams and the company in Product Innovation, Entertainment & Media, Brand Management and eCommerce etc.• Consolidate and visualize multi-sourced data reports and profile for global & regional markets through various metrics (consumer demographics, purchase dynamics, media consumption behaviors etc.) to generate actionable recommendations.• Successfully manage research partner relationship and provide thought leadership on key projects including: foresight trend presentation, market immersion & advisory• Present and communicate data-driven insights across all levels of the organization including senior management. • Provide support to international markets with global overview and immersive cultural understanding (Asia Pacific). Provide advisory with cultural relevance and regional perspective.
Feb 2015 - Oct 2017
Market Research Analyst
Oct 2014 - Jan 2015
Strategic Planning
Clients include: Mercedes-Benz, China South Airline, AIG Insurance, Guiyang Financial Center, Jin Longyu Rice• Conduct market research for Mercedes-Benz MPV 2014 Communication Plan, China South Airline “Canton Route” Promotion, Bisquit Cognac China Launch Plan, Guangzhou Metro Brand Strategy Plan, Jin Longyu Rice 2013 Promotion; • Market positioning for FMCG clients and promoted brand strategies; • Analyze the market data by use of BAV (Brand Asset Valuator) and SPSS• Assist New York office for international media auditing
2012 - 2012
4 education records
Joyce Lu education
Core Certification Program
Harvard Business School Online
Master Of Arts (M.A.), Strategic Communication
American University
Exchange Program, Social Sciences
Uc Irvine
Bachelor Of Arts (B.A.)
Jinan University
FAQ
Frequently asked questions about Joyce Lu
Quick answers generated from the profile data available on this page.
What company does Joyce Lu work for?
Joyce Lu works for Expedia Group.
What is Joyce Lu's role at Expedia Group?
Joyce Lu is listed as Director, Quantitative Research at Expedia Group.
What is Joyce Lu's email address?
AeroLeads has found 1 work email signal at @amazon.com for Joyce Lu at Expedia Group.
What is Joyce Lu's phone number?
AeroLeads has found 2 phone signal(s) with area code 401 for Joyce Lu at Expedia Group.
Where is Joyce Lu based?
Joyce Lu is based in Greater Seattle Area, United States while working with Expedia Group.
What companies has Joyce Lu worked for?
Joyce Lu has worked for Expedia Group, Amazon, Keurig Dr Pepper Inc., Hasbro, and Shrm.
How can I contact Joyce Lu?
You can use AeroLeads to view verified contact signals for Joyce Lu at Expedia Group, including work email, phone, and LinkedIn data when available.
What schools did Joyce Lu attend?
Joyce Lu holds Core Certification Program from Harvard Business School Online.
What skills is Joyce Lu known for?
Joyce Lu is listed with skills including Social Media, Public Relations, Research, Editing, Marketing, Event Planning, Market Research, and Public Speaking.
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