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• Expertise in market research methodology: quantitative survey, focus groups, ethnography, consumer co-creation etc. • Experienced in data analytics, multi-sourced data integration & visualization• Proven success in driving consumer-centricity mindset across organization; be the voice of consumers and advocate for consumer empathy• Demonstrate agility and resourcefulness in growing and expanding marketing analytics team• Passionate and knowledgeable about consumer trends, technology and media & entertainmentSKILLS & ABILITIES:• Qualitative and Quantitative Research; Survey Design; Data Analytics; Research Reporting• Proficient in R, Python, SQL, SPSS, Q
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Senior Consumer Insights ManagerAmazonKirkland, Wa, Us
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Senior Data ScientistAmazon Oct 2023 - PresentSeattle, Wa, Us
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Senior Global Insights Manager, Audience Insights & AnalyticsAmazon Jan 2022 - Oct 2023Seattle, Wa, UsI lead deep dive custom research by leveraging marketing analytics & statistical models to unlock fundamental understanding of global audience
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Insights & Analytics Manager, ApplianceKeurig Dr Pepper Inc. Jan 2021 - Dec 2021Burlington, Massachusetts, Us• Insights lead on the strategic task force with Data Science and Strategy to identify category growth drivers and incremental opportunities by deploying HHP model; presented results & implications to C-suite.• Insights support for B2B marketing and market segmentation. Lead usability research for AFH specialty brewers and translated user feedback to actionable insights. • Co-authored functional and research process documentation to ensure consumer-centricity mindset is well integrated across business functions and processes. -
Consumer Insights Manager, Coffee Brands & PortfolioKeurig Dr Pepper Inc. Oct 2017 - Jan 2021Burlington, Massachusetts, Us• Insights lead for brand renovation, innovation, campaign evaluation and portfolio strategy for coffee brands. • Partnered with Brand team to revive a declining brand back to double-digit growth. • Consulted on IoT connected data strategy and design to enable data-driven decision making.• Applied statistical understanding to address business needs by leveraging TURF, Conjoint Analysis, DCM, Clustering, Regression etc.
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Associate Manager, Strategic Foresight - Global Consumer InsightsHasbro Feb 2015 - Oct 2017Pawtucket, Ri, Us• Lead the charge as 'SME' of Action category and uncover growth opportunities by integrating and analyzing multi-sourced market/consumer data to help shape the strategies of brand teams and the company in Product Innovation, Entertainment & Media, Brand Management and eCommerce etc.• Consolidate and visualize multi-sourced data reports and profile for global & regional markets through various metrics (consumer demographics, purchase dynamics, media consumption behaviors etc.) to generate actionable recommendations.• Successfully manage research partner relationship and provide thought leadership on key projects including: foresight trend presentation, market immersion & advisory• Present and communicate data-driven insights across all levels of the organization including senior management. • Provide support to international markets with global overview and immersive cultural understanding (Asia Pacific). Provide advisory with cultural relevance and regional perspective. -
Market Research AnalystShrm Oct 2014 - Jan 2015Alexandria, Va, Us -
Strategic PlanningYoung & Rubicam Group 2012 - 2012Clients include: Mercedes-Benz, China South Airline, AIG Insurance, Guiyang Financial Center, Jin Longyu Rice• Conduct market research for Mercedes-Benz MPV 2014 Communication Plan, China South Airline “Canton Route” Promotion, Bisquit Cognac China Launch Plan, Guangzhou Metro Brand Strategy Plan, Jin Longyu Rice 2013 Promotion; • Market positioning for FMCG clients and promoted brand strategies; • Analyze the market data by use of BAV (Brand Asset Valuator) and SPSS• Assist New York office for international media auditing
Joyce Lu Skills
Joyce Lu Education Details
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Harvard Business School OnlineCore Certification Program -
American UniversityStrategic Communication
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Uc IrvineSocial Sciences
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Jinan UniversityBachelor Of Arts (B.A.)
Frequently Asked Questions about Joyce Lu
What company does Joyce Lu work for?
Joyce Lu works for Amazon
What is Joyce Lu's role at the current company?
Joyce Lu's current role is Senior Consumer Insights Manager.
What is Joyce Lu's email address?
Joyce Lu's email address is jl****@****bro.com
What is Joyce Lu's direct phone number?
Joyce Lu's direct phone number is +140143*****
What schools did Joyce Lu attend?
Joyce Lu attended Harvard Business School Online, American University, Uc Irvine, Jinan University.
What are some of Joyce Lu's interests?
Joyce Lu has interest in Writing, Social Media, Video Editing, Lifestyle, Education, Entertainment, Photography, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Joyce Lu known for?
Joyce Lu has skills like Social Media, Public Relations, Research, Editing, Marketing, Event Planning, Market Research, Public Speaking, Blogging, Photography, Social Media Marketing, Advertising.
Who are Joyce Lu's colleagues?
Joyce Lu's colleagues are Armando Herrera Iii, Shreeja Jaiswal, Ella Del Rosario, Shankar Marella, Sufiyan Qureshi, Hunter Reimers, Shah Pasha Mohiuddin Quadri.
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