1701 Fragrances is redefining the way you experience fragrance by curating collections that blend artistry and emotion. Each scent is designed to evoke personal memories, set & enhance the mood, and transform your everyday moments into something extraordinary.With our carefully selected ingredients and commitment to quality, 1701 Fragrances brings the world of scent discovery to your fingertips.

•Directed marketing project and team with 3 direct reports and 2 contractors. •Led the go-to-market for product launches ensuring project completion.•Managed the 360 campaign process ensuring touch points reflect global brand messaging. •Created and executed activation and creative briefs, ensuring brand objectives are met. •Established promotional calendar, strategies and compelling stories for content. •Developed and maintained project timelines ensuring on-time delivery. •Generated $1M in email marketing revenue through effective strategy. •Developed SEO strategy for website increasing homepage conversion rate to 7%. •Support third party PR strategy including interviews, articles, and press releases. •Assist third party paid ads manager build effective ads using Meta Business Manager. •Researched and analyzed industry trends to inform positioning and strategy. •Project managed the creation of OOH and DOOH advertising materials for brand. •Educated cross functional teams to on campaign copy that aligned with brand voice.•Expert knowledge of Klaviyo, Attentive, Hubspot, and Push Owl platforms.

• Managed the Social, Email, and Content teams with 7 direct reports. • Developed promotional calendar, strategies and compelling stories for product launches. • Expert knowledge of Klaviyo, Attentive and Push Owl for digital communication. •Creation of sales landing pages with Zipify Landing Pages, with conversion rates of 8% .• Monitored KPIs and restructuring strategies based on metrics and determining ROI. • Generated $1.4M in email revenue and increased average open rate of 54% per email campaign through effective copy writing and design concepts. • Conducted research and analysis to identify new market trends to help inform brand positioning and strategy. • Increased SMS revenue by 15% and opt-ins by 10% through optimization strategy. • Led new product launch covering go-to market, product design, integrated strategy. • Designed A/B testing plans to optimize email content, subject lines and calls-to-action.• Analyzed email performance to identify areas of improvement and optimization. • Implemented email segmentation strategy to target specific customer segments based on demographics interests and purchase behavior. • Analyzed market and business to identify opportunities for growth, define strategies and ensure objectives are being realized. • Managed brand projects including focused on innovation and merchandising to deliver on-time with executional excellence.• Developed go to market plan aligned with the business priorities, including: campaign development, content creation and production, integrated marketing strategy.

•Directed the social and influencer teams including monthly department budget of $35K•Constructed influencer affiliate campaigns resulting in additional 100+ new affiliates. •Created influencer marketing strategies for Instagram and Tik Tok social channels. •Developed influencer campaigns for product launches, paid ads, social content and UGC. •Researched and identified new social trends and influencers. •Conducted influencer outreach and negotiation resulting in successful partnerships. •Instituted the CurlMix Brand Ambassador Program and Affiliate Marketing Program. •Strategically planned social content strategy that increased engagement by 15%. •Produced the social content calendar for CurlMix social platforms. •Utilized analytics to drive social and influencer strategy. •Coordinated the Product Seeding Campaign, shipping 30 influencer packages weekly.

•Led product line campaigns from product ideation to new product launch•Use of agile methods of project management to execute product launches•Oversaw marketing budgets for campaigns to ensure efficient use of funding. •Created project timelines, campaign briefs and work-back schedules to ensured project completion of all sales campaigns and product launches. •Proficiency in project management tool Teamwork to track completion of projects and monitor progress. •Collaborated with cross-functional teams including creative, social media and product development to ensure project timelines and deliverables were completed. •Produced and delivered project status reports and presentation to executive leadership.

•Established and maintained regular communication between the brand and creator. •Created comprehensive influencer content calendar to continually drive brand awareness.•Set goals, track conversions, and measure success of influencer program.•Researched emerging influencers and trends through Instagram, and Tik Tok. •Collaborated with UGC Creators, providing creative briefs for UGC Campaigns. •Experienced in tracking affiliate marketing activations improving ROI and performance. •Maintained influencer budget and organized campaign with influencer tool Aspire.•Negotiated contracts and organization of influencer programs focused on driving revenue.

•Generated $150K sales in Q3 with proficient client management and product knowledge.•Point of contact and product expert during customers first 90 days.• Onboarded and educate clients on the customized SwagUp Dashboard through demos.•Expert use of Salesforce for client relationship management with retention rate of 40%. • Project manager for large custom product orders maintaining budget and timelines.• Use of excellent customer service skills to ensure account retention and renewal.• Collaborated with Growth and Product teams to provide feedback on opportunities.

•Managed budgets and timelines for key brand initiatives. •Managed LinkedIn profile to enhance B2B communication and online presence. •Developed brand guidelines and standards and communicated to internal partners. •Coordinated sponsorship opportunities with business partners and industry conferences. •Created custom graphics for advertisements, social media and marketing material.•Strategic planning for marketing and social media campaigns that increased social engagement by 15%. •Increased website click through rate by 8% through website optimizations, including implementing SEO strategy for blog content.•Composed press releases to be distributed to media as well as social media channels and company website. •Conducted client surveys to obtain marketing information about the brand perception and services. •Executed stewardship initiative to support client retention including managing the PR List of 75 recipients. •Implemented corporate sponsorship activation for industry conferences.

•Management large scale software product development. •Executed projects with hybrid method to complete product deliverables. •Developed proposals and scope of work documents for product development teams. •Documented client feedback on product performance and communicate to the team. •Managed invoicing and provide weekly job financial reports. •Utilized Asana to manage project timelines and collate product feedback.

•Created sales decks and marketing presentations for client presentations. •Copy editing and formatting of Request for Proposals and Request for Qualifications.•Customize graphics for presentations and proposals using Adobe Photoshop.•Develop all internal and external marketing material.•Compiled bid proposals, marketing campaign materials, and other reports