Joyce Ouellette Email & Phone Number

Lake Worth, Fl, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Exton, Pa, Us

Defined and executed the strategy to measurably drive brand transformation, both externally (customers and influencers) and internally. Led business transformation with a focus on corporate brand marketing, vertical and segment marketing, content marketing, social media marketing and sponsorships.• Increased brand on-line penetration 3X by re-designing social media marketing to support vertical and segment go-to-market approach, increasing social engagement and owned content volume by 2X, followers 50% and achieving a 500% improvement in new name lead capture in 4 months.• Restructured thought leadership micro-site in 4 months. Increased conversion rate from 6% to 16%, and achieved 30% return in visitors in 5 months.

Exton, Pa, Us

Served 3 roles:Global Services Marketing: Led a world-wide team responsible for repositioning Ricoh’s business to services-led.• Defined & drove the global marketing vision, strategy, methodology, messaging & processes. Managed virtual team & budget to support a 5% CAGR share growth & #2 market leadership.• Leveraged digital marketing, thought leadership, PR and AR targeting FG1000 C-level audiences. Improved web traffic >2,000%, reduced bounce rate 25%, & fed regional demand generation campaigns to improve influence pipeline.Dealer Services Marketing: Developed a long term, sustainable strategy that identified & prioritized a strategic growth plan for the dealer channel & established & managed project teams to transfer strategic ideas into operational decisions.• Pioneered the industry’s 1st approach to outsourcing direct services to the US dealer channel. Strong dealer participation and y-o-y revenue growth. Segment Marketing: Created & drove positioning to lead business transformation. Launched a new marketing vision & department to improve customer engagement, influence customer behavior & drive market perception (brand, offers, & value), increase customer loyalty & share-of-wallet.• Created a new strategy & framework to drive transformation by applying qualitative & quantitative research to identify new target buyer & behaviors, validate strategy resonance & image transformation, & identify new unmet customer needs that delivers significant business impact.• Launched brand transformation internally and externally, significantly improving internal Brand Strength scores, guiding new sales approaches by applying strategy & insight to identify new sales opportunities.• Created new thought-leadership micro-site, growing visitors to 800,000/month in <6 months. Won 16 industry awards (CMI, Marcoms, PRSA, SABRE & Webby for Websites, Content Publishing, Editorial, Thought Leadership, Business Blogs & Brand Journalism).

Exton, Pa, Us

Led software product marketing, software product management and Partner (ISV) management functions for Canada, North America, and Latin America for a multi-tiered sales channel (Direct, Dealer, VAR) driving over approximately 50X associated revenue. Key evangelist for driving focus from hardware-driven (transactional selling) to solution-driven (consultative selling) sales and marketing approaches.• Doubled software product revenues in three years.• Significantly improved software margins by identifying new policies for pricing and leasing.• Generated strong software revenue growth in 1st year by introducing a new ISV partner program to accelerate partner-marketing activity at a significantly reduced ROI.

West Palm Beach, Fl, Us

Created and launched all aspects of the Palm Beach County Prosperity Campaign; a $5.2M budgeted program targeted at providing low-income workers with strategies, tools and resources to achieve economic security and sustainable economic growth. This program became a benchmark for roll-out nationally.

Monte Carlo, Monaco, Mc

Drove and managed North American major account, enterprise and channel sales and global OEM sales. • Reduced sales and marketing operating costs by more than 30% by restructuring sales and marketing teams of two key competitors in less than three months.• Developed and implemented customer retention initiative resulting in Zero customers lost, with an average selling price increase of 5%.

Senior VP General Manager of 3D Motion Control Technology GroupManaged all facets of global sales and marketing functions. Drove product marketing / product strategies / product road map, oversaw P&L strategy and development, and drove operating profits. Restructured and stabilized business after merger and significant downsizing and effectively gaining market share.• Achieved 201% of operating profit target and 107% of revenue target. • Increased revenue by 35% and units sold by 50% operating with 67% staff reduction during merger. • Implemented a worldwide channel and market development strategy; reduced purchasing customers by more than 50%, increasing gross margin by 10%.• Member of executive staff, which drove $130M acquisition by Logitech.

Managed all functions for worldwide OEM sales, strategic business, and development/engineering relationships with independent software vendors (ISVs) in key vertical 3D market segments focusing on Mechanical Design/Engineering and Digital Content Creation segments. Developed and implemented software/hardware technology licensing/partnering strategies.• Doubled world-wide OEM business in 12 months

Key member of executive management team tasked with taking the company public. Managed all sales and marketing functions targeting the industrial 3D and consumer game market segments. • Grew sales revenues 47%, while achieving profit targets.• Instrumental in ensuring successful IPO was over-subscribed.

Managed all sales and marketing functions; growing revenues by up to 73%. Defined product and sales / marketing strategies and managed design, development and introduction of first software/hardware product combination targeting 3D PC market; product named "Best of Show, Autodesk University by CADENCE Magazine.• Designed program closing 75% of targeted VARs in under 90 days.

Developed and executed the company’s world-wide channel and ISV sales and marketing strategies, programs, and implementation plans. • Achieved first year sales of more than $1M, starting from $0 revenues

Bs, Business Administration / Marketing

Business Administration / Marketing